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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  October 27, 2002


  • Nov. 9 Update: Goal MET!
    You can continue to have your donation matched, to help us print more copies of Why Vegan?, ship the backorder, and continue to send out the hundreds of Vegan Starter Packs that we do every week!
  • Nov. 7 Update: Goal now: $110!!! (4pm EST)
  • Nov. 6 Update: Goal now: $2,610 (6pm EST)
  • Nov. 4 Update: Goal now: $3,920 (corrected; includes doubling; 4pm EST)
  • Nov. 2 Update: Goal now: $4,900
  • Halloween Update: Goal now: $5,730. Next update, Nov. 2.
  • Oct. 30 Update: $200 in donations via the mail, and $800 donated online (6:49pm EST), eligible for matching! Goal now: $6,335
  • Oct. 29 Update: Matching Donations! Read about it now!
    $135 pledged online (5:22pm EST), qualifying for doubling. Goal now: $8,135
  • Oct. 28 Update: Vegan Outreach's records indicate $650 pledged online as of 8:04pm EST. In the mail today, Vegan Outreach received a $3,000 grant, $290 from Pangea, and $455 in other donations. Goal now: $8,605

Fundraising Campaign for the New and Improved Why Vegan?

Vegan Outreach has been sending out Why Vegan? brochures at a sizzling pace – nearly 450,000 in 2002 already! Even though we recently printed 50,000 copies, we have fewer than 5,000 left. This means we will run out very soon!

In the meantime, our graphic designer, Lauren Panos, is almost finished with the next, new and improved version! (Download a sneak-preview! of the new covers and center spread; 1M pdf)

We’ve done everything we can imagine – including consulting with the marketing company Near Bridge, Inc. – to make this new Why Vegan? the most powerful and reader-friendly version ever!

Vegan Outreach normally prints Why Vegan? in batches of 100,000, but with activists distributing copies at an ever-increasing pace, this amount does not last long. Quotes from the printer for the next version are $9,900 for 100,000 copies; $24,000 for 300,000 copies.

If we only print 100,000 at a time, it will cost us a total of $29,700 for 300,000 brochures. Thus, by doing one batch of 300,000 we can save $5,700!!

However, we need your help to raise $13,000 in order to meet our goal of $24,000. The sooner we reach this target, the sooner we’ll be able to provide copies of the new Why Vegan? to the many activists who are eager to distribute them.

If just 130 members of Vegan Outreach donate $100 right away, we will have the new Why Vegan? in people's hands in only a few weeks.

Please take action today! We will update our web site daily to let people know how close we are to reaching our goal.

You can donate* securely with a credit card online, or send a check to:

New Why Vegan?
Vegan Outreach
211 Indian Dr.
Pittsburgh, PA 15238-1222

*Please earmark donations to "New Why Vegan?"

Thanks! Your support makes a difference!


Every Donation Prevents Suffering

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are tax-deductible.

Vegan Outreach

POB 30865, Tucson, AZ 85751-0865