Vegan Outreach Booklets Save Animals—Your Donation Will Put Booklets into More People’s Hands
 VO Instagram VO Twitter VO Facebook
Vegan Outreach: Working to End Cruelty to Animals
Request a FREE Starter Guide with Recipes
Sign up for VO’s FREE Weekly Enewsletter

Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  June 11, 2003


"Thanks for Vegan Outreach.
It's a start at the country I wish to go to."

Office Schedule

We'll be speaking at various gatherings and conferences this summer, so the Vegan Outreach office will be staffed sporadically. Be sure to contact us well in advance if you need materials. You can order directly at



Jack Norris will tentatively be speaking five times at AR2003 East, while Matt Ball has been invited to lead one session. You can see the schedule here (speakers to be added soon).

We are pleased and honored that Joe Espinosa (see below) will also be attending AR2003 East and helping to staff the Vegan Outreach table. If you are attending, please stop by our table (#73) and say hello!

News and Updates

Find out the truth about “Animal Care Certified.” Official release here.


Paul Shapiro Discusses the Animal Agriculture Industry

On Monday, San Francisco's NPR affiliate, KQED, did an hour-long show on reforms in the livestock industry. The guests were Janet Riley of the American Meat Institute, Temple Grandin of Colorado State University, and Paul Shapiro of Compassion Over Killing. RealAudio required.


Farmed Animal Watch

A joint project of several organizations, Farmed Animal Watch keeps up on various news, legislation, and contacts. You can also subscibe to the enewsletter.


More on Mad Cow

From Michael Greger, M.D.


Vitamin B12: Are You Getting It (updated and in html)

Why Vegan Outreach?

The following excerpts are from the featured article in our current (May, 2003) print newsletter – the story of two activists' journey. You can read the full version here; or download a pdf of the newsletter if you aren't on our postal mailing list.

by Joe Espinosa and Marsha Forsman, Chicago, IL

For many years we spent a lot of time taking part in a variety of typical animal rights activities aimed primarily at gaining media attention. At a certain point, we sat back and asked ourselves: what is the result of our years of work and hundreds of dollars spent on behalf of the animals?

By chance we noticed an organization that was taking a different approach. Rather than struggling against individuals and companies, Vegan Outreach was distributing booklets that detailed what animals go through to produce meat, milk, and eggs. Their target audience consisted of those who expressed an interest when asked if they wanted a booklet. Rather than spending large sums of money and time on projects designed to help a relatively small number of animals who were suffering at present, the group had a vision of turning off the seemingly endless flow of animals that are used for food.

For all these reasons we decided to put down our signs, take off our costumes, and take up the work of Vegan Outreach. In our years of work for Vegan Outreach, we have distributed over 46,000 booklets because we believe that it is absolutely essential to give people thorough and accurate information on what animals endure on today’s farms, in order to inspire them to stop supporting such cruelty. We also distribute Why Vegan? on college campuses, at charity events, at train stations, even on busy streets—any location that offers many passersby who can be asked if they would like some information on vegetarianism. Keeping cooperative restaurants, health food stores, and bookstores stocked with booklets is the other distribution route we pursue.

We urge others to undertake these actions because doing so supports the most efficient and effective path to significantly reduce animal suffering. Reaching people one at a time seems more labor intensive than using the media to reach hundreds of thousands of people at a time, yet the second scenario has been more illusionary than real. Providing copies of Why Vegan? to interested people promises much more. Each person moved to stop consuming animal products will be sparing hundreds of animals from an existence of suffering and a horrible death; just one twenty-cent booklet can stop more suffering and spare more lives than most major campaigns.



I remember a few weeks ago that a reader wrote in questioning the name of 'Vegan Spam,’ insinuating that 'spam' was in bad taste to the animal rights movement.I disagree.
     Naomi Wolf said (paraphrasing) that every movement, in order to be successful and not burn out, needs to have joy and playfulness in it. It reminds people of what and why their cause is worth striving for.
     People want to be happy. If we can't make the animal rights movement happy and playful (as you have done by turning a title into an anomaly), people will be more attracted to it and more willing to be a part of it. It's very important that vegans don't protray their lifestyle as gloom and doom seriousness, or else we'll scare off all of the potential supporters.
CE, 6/6/03

You are correct about focus. I belong to about ten animal rights groups who mail me two or three requests a week for donations. When animal cruelty makes the headlines, that's what gets my attention and my dander up. That's what I react to. But vegetarianism is not about reacting. It's about action with meaning. As you say, giving my life meaning.
I don't dare go to a slaughterhouse. I can't even walk down the meat aisle in the supermarket. I guess I will have to move to a country where people act compassionately instead of react. And you know what? There is no such country. So you are correct: we must continue to hang in there and hand out the information. Thanks for Vegan Outreach. It's a start at that country I wish to go to.
NS, Bonanza, OR, 6/6/03

I am very appreciative of your focus on the overall alleviation of the suffering of our nonhuman animals companions, rather than on some notion of "vegan purity" which is impossible to obtain in our world today. We have to bear the suffering, rather than try to pretend that we can separate ourselves from it by being "pure."
CR, Goleta, CA, 6/5/03


Every Donation Prevents Suffering

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are tax-deductible.

Vegan Outreach

POB 30865, Tucson, AZ 85751-0865