Vegan Outreach Booklets Save Animals—Your Donation Will Put Booklets into More People’s Hands
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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  June 21, 2006


A Special Opportunity

Double Your Donation Today!

Dear Friend,

As mentioned before, for Spring 2006, Adopt a College activists have set a new semester record of over 187,000 booklets, surpassing the previous distribution record of 175,000. For the 2005-2006 school year, AAC activists have handed 360,000+ booklets directly to students.

Overall, Vegan Outreach is on track to distribute a million booklets during 2006!

One member recently had the chance to leaflet with Jon Camp (at right) and was so impressed by the studentsí reaction to Vegan Outreachís work that he decided to help expand the program by offering a $20,000 matching donation!

Whatever you can afford to contribute, your tax-deductible donation will be doubled.

We need your contribution today to meet this challenge!

Since the first mailing for this matching donation, we have received just over $10,000, leaving us more than half-way to being able to put the matching donation to work for the animals.

So please -- take a moment to send in a special contribution and help Vegan Outreach receive $20,000 towards speaking for the animals! You can donate securely on-line here, or send a check or money order to:

Vegan Outreach
P.O. Box 38492
Pittsburgh, PA 15238-8492

Thanks so much!

Jack Norris, RD (tabling at right)
Vegan Outreach President

PS Below, you'll find an essay about the importance of vegetarian outreach, and the role each of us can play. I hope you'll find it interesting and inspiring.


The Difficulty and Importance of Vegetarian Advocacy
If we can't see it, does it exist?

Years ago, Paul McCartney pointed out that, "if slaughterhouses had glass walls, we'd all be vegetarians." This concisely captures the main difficulty of vegetarian advocacy -- that people donít have to see the animals they eat being imprisoned in factory farms and butchered in industrial slaughterhouses. One can order a chicken sandwich, and that is all that is involved -- just a sandwich. Even after reading detailed, illustrated information about factory farms, the cruelties of meat don't stick with every individual, especially when the rest of society conceals the realities behind meat.

Similarly, if factory farms and slaughterhouses were as visible as the meat they produce, all thoughtful, compassionate individuals would be vegetarian advocates. Without the elaborate concealment, it would be clear that the vast majority of animals exploited in this country suffer and die to be eaten.

Human nature leads us to focus on the familiar and immediate, such as the campaigns to help dogs and cats displaced by Katrina. In fact, people concerned with animals have spent hundreds of millions of dollars on high-profile cases, while focusing much less money on the roughly 99% of domesticated animals who are slaughtered to be eaten.

We each want to feel we have accomplished something tangible, that we have achieved a quantifiable victory. Promoting vegetarianism doesn't always provide this kind of reward. You meet few of the people you have influenced to stop eating animals, and you canít see the animals who, in the alternative universe where you hadn't pursued veg outreach, would have suffered horribly in factory farms.

Yet, the number of animals helped by exposing factory farms and promoting vegetarianism are impressive. For example, over 650,000 students have been handed Vegan Outreach booklets through our Adopt a College program. We calculate that this has prevented the suffering of more than 28.5 million birds and mammals. And this counts only our college outreach program -- it doesn't include all the animals spared by the other 3.8 million booklets distributed!

Of course, we could also list some of the signs that we -- a small group of thoughtful, committed citizens -- are, indeed, changing the world: e.g., the 2005 ARAMARK poll that showed that 24% of surveyed college students consider having vegan options important; the ever-increasing availability of vegetarian and vegan options; the stories reported every day by Vegan Outreach leafleters. However, these are mostly indirect indications of success; for many people, these aren't enough to support person-to-person outreach.

In short, we know how terribly animals are suffering today, and the animals saved by vegetarian outreach are so abstract as not to exist, let alone to feel like a "victory." Because there are so few of us who look beyond the familiar and immediate, recognize the magnitude of the suffering caused by eating meat, and understand the opportunity veg outreach presents, we have a special obligation to do the hard, intangible, and often unrewarding work of tearing down the walls that hide the atrocities of factory farms and industrial slaughterhouses. We need to work, every day, to abolish, totally and forever, the horrors of modern animal agriculture.

In the end, we must remember that throughout history, there has always been a "right" and a "wrong" side to ethical issues -- a right side to slavery, womenís suffrage, civil rights. And there have always been ďreasonableĒ people, advising caution and realism: "You can't really expect to end slavery/get women the vote/pass a civil rights law. Letís be realistic in what we seek."
With hindsight, though, we don't respect those who simply accepted the seeming limitations of the status quo. Rather, we admire those who stood up for what is right and, in so doing, changed history.

We can be those people. If not us, who? If not now, when?


Every Donation Prevents Suffering

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are tax-deductible.

Vegan Outreach

POB 30865, Tucson, AZ 85751-0865