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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  June 16, 2010

Notes from Vegan Outreach

New Opportunity!

Team Vegan Matching Expanded!

Thanks to the amazing dedication and hard work of the team and the incredible generosity of our members, Team Vegan surpassed the initial $75,000 matching goal set up by John and Fany!

Impressed by everyone’s commitment to creating fundamental, lasting change, three new donors have come forward to add to the matching pool, bringing the new total to $96,500!

If you can, please click over to the team’s page and make a secure contribution – your donation will be doubled, dollar for dollar.

With just a few keystrokes, you will help reach more people and change more lives!


PS – Last Minute Update!

Nutrition DVD

The Great Vegan Doc, Michael Greger, MD, has just offered Volume 4 of his amazing nutrition DVDs to everyone who contributes $75 or more to a Team Vegan member (or the Team Vegan General Fund).

This DVD isn’t even available to the public yet!

So please click over to Team Vegan, or, if you prefer, please pull out your checkbook and write a tax-deductible contribution to:

Vegan Outreach | PO Box 30865 | Tucson, AZ 85751

Double your dollars, learn the latest nutrition information, change the world!


From “Your Daily Dose of Vegan Outreach!” Blog

KU student
Above: A University of Kansas student studies the Even If You Like Meat handed to her by Rick Hershey. Below: A University of Central Missouri student poses for Rick after letting him know the booklet she received from him last semester inspired her to become vegetarian!

Excerpts from Do Your Choices Make a Difference? and Seeing the Change…and the Opportunity

It can easily feel overwhelming to be just one person amongst hundreds of millions, but in a market economy where supply is driven by demand, our choices do create a signal – not just against animal products, but for cruelty-free options.

But our example to others can be far more powerful than our signal to the market. It is vitally important that we make sure we aren’t just one person amongst millions – that we our doing our utmost to set the best, most attractive example possible, and providing the animals the most effective advocacy we can. As written here:

If we believe that being vegan is important, being the most effective advocate for the animals must be seen as even more important! The impact of our individual veganism pales in comparison to what we have the potential to accomplish with our example. For every person inspired to change their habits, the impact we have on the world multiplies!

In the end, our lives will have the biggest impact and make the most difference if we focus our limited time and resources on how our example and advocacy can have the most positive influence on others.

Super-leafleter Stewart passes along this observation:

Zach (Stewart’s son) said that on his running Facebook group, someone posted something anti-vegetarian – and 100 people jumped all over him, sending streams of pro-veg posts. Margie (his wife) says more and more of her meat-eating friends are choosing veggie burgers at Burger King, Gardein at Chipotle, etc. And she said that Skinny Bitch was still on display at the airport bookstore. Then there’s the coverage of the investigations, and the fake chicken article. Encouraging! Although at times it seems like we’re not getting anywhere, if you look around, you can see progress!

UCM student

Anyone who has been vegetarian for five years (let alone 20) can see not only how much more widespread meat-free eating is, but also how much more awareness there is about factory farms, etc.

This change – from a society where meat eating was unquestioned by everyone except for a handful of isolated vegetarians, to where we are today – didn’t just happen. As Jack points out, veganism doesn’t spread itself! All the progress we see is because of the example and efforts of each of us.

And where we are in five more years also depends on each of us. We should revel in the opportunity we have to change the world!


Notes from Our Members

ELAC students
Four out of five East Los Angeles College students prefer Compassionate Choices!

Reached nearly 1,000 students at Cal State San Bernadino and San Bernadino Valley College today. People gleefully took a leaflet – students and staff! Was thanked profusely many times for being there. Talked to a girl about starting a group at CSSB. One lady quit eating chicken on the spot: “NO MORE!” she exclaimed. She took a Guide and an AML for her daughter!
—Nikki Benoit, 5/4/10

1,150 Even If You Like Meats + 30 Guides + 4 AML + 2 CVA + 45 Primal Strips (and a partridge in a pear tree) = awesome day at Fresno City College! My brain is still mush from the seemingly millions of interactions I had today. In short, I think it’s safe to say that many people’s eating habits will be changing!
—Brian Grupe, 5/4/10

At Auraria’s Denver campus, I saw many, many people reading the brochures, individually and in groups – that’s what it’s all about. I had a lot of great conversations with people who were open to our message and I felt like I was able to help a few people move towards a more compassionate diet. One woman told me she had gotten a brochure in the morning, but wasn’t fully convinced. Then she added, “Those pictures are horrible. My kids and I love animals; we’re really animal-lovers!” and it was obvious the wheels of cognitive dissonance were churning. She was excited to take a Guide and thanked me wholeheartedly. A woman told me she got a Compassionate Choices from me last semester and the baby chick pictures have been haunting her since then, but she is afraid to give up meat because she might not get enough protein. We had a nice long chat during which I tried to quell her fears; she seemed more resolved to go veg as she left. I met a young guy who is trying to go veg, whose girlfriend is trying to go vegan, and whose grandma has been vegan for 50 years! When the extended family gets together, his grandma insists everyone eats vegan food.
—Barbara Bear, 5/4/10

Jamie Rivet et al.
Jamie Rivet and some of the Vegan Outreach gang in Toronto!

The students at Kankakee Community College really read the booklets, and many showed surprise. I had never personally met another vegetarian in Illinois, but leafleting today, I got to meet a vegetarian and two vegans. Really uplifting.
—Jesse Trombley, 5/4/10

A woman at the College of St. Scholastica told me she couldn’t look at the pictures. I reminded her that problems generally don’t go away because we don’t think about them. She said she knew she should be vegetarian and agreed to take a Guide.
     Next, I spoke with a guy who was vegetarian and struggling with wanting to go vegan.
     Later, the first woman came back up and said she read through the Guide. She said, “It was really good information. It gave me a lot to think about. I just wanted to let you know that your trip here wasn’t in vain.” Then the guy came back, and it turned out they were friends. They decided that they would try to be vegan for one week to see how it went! They thought with support from each other they could do it.
—Fred Tyler, 5/5/10

Great day leafleting at the University of Scranton (PA). The students at this Jesuit school were very, very friendly. One student told me about a relatively new vegan eatery, Eden, just a few blocks down from campus. I went there, saw it clearly listed as a vegan restaurant and got a good meal. Two racks of literature were in the eatery – one for Why Vegan, one for the Guide to Cruelty-Free Eating. Also many stickers on the wall, including a Vegan Outreach one. It’s great to see more and more vegan eateries opening across the US – a sign of the times that we are helping to bring about.
—Jon Camp, 5/5/10


Prevent Suffering!

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are tax-deductible.

Vegan Outreach
POB 30865, Tucson, AZ 85751-0865

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