Vegan Outreach Booklets Save Animals—Your Donation Will Put Booklets into More People’s Hands
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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  December 15, 2010



This donation is to acknowledge the person who passed out leaflets at Temple University. I was inspired to start eating vegan then, a choice I feel good about every day.

Here is my donation to the matching. It really is basic: The more people who receive a booklet, the more lives are saved.


Just One Word: RESULTS!

Veggies Exploding!

As you know, Vegan Outreach’s singular focus is reducing as much suffering as possible.

Our work together may not get glitzy media coverage, but it does get results!

And we’ve just seen the most amazing indication of these results:

Bon Appétit, which manages thousands of university food accounts, recently found the number of collegiate vegetarians has increased by 50% since 2006.

They also found that the number of vegans has more than doubled!

This is the bottom line for Vegan Outreach: Results!

This is why activists across the continent work with Vegan Outreach: Results!

This is why donors contribute to Vegan Outreach: Results!

Brian Grupe reports: “Solid day of outreach at American River College with members of Sacramento Animal Rights. I just happened to overhear Natalie (above) tell her friends that she went vegetarian after receiving an Even If You Like Meat booklet her first year at ARC. Makes me wonder how many students don’t tell us about being influenced by a booklet.”

You can see it in polls and surveys.

You can see it in the daily feedback.

You can see it in the numbers:

  • 13.3+ million booklets distributed since 1993
  • 7.6+ million young people reached via the Adopt a College program since 2003
  • 1+ million students directly handed a detailed and documented booklet in 2008
    And 2009
    And 2010!

Every one of these booklets efficiently and effectively cuts through the billion-dollar lies and deception of modern agribusiness.

Every day, we’re swelling the ranks of compassionate, informed individuals.

Every dollar efficiently and effectively provides the animals a voice.

Double Your Donation!


Your contribution creates concrete results!

And today, you can take advantage of the matching challenge put together by your fellow donors to double your donation, dollar for dollar, and multiply our results!

So please click over to our secure donation page and keep the results coming!

For the animals,
Matt, Jon, Jack, Anne

PS – Every single dollar you can give is the perfect gift: real action and real results!



Reagan Kimball
Above, Reagan Kimball leaflets in University of Maryland’s flurries; below, two Terrapins keep warm with Compassionate Choices.
UMD students

To leaflet SUNY Albany, I took a tip from Leslie and dressed to the hilt for the 12 freezy degreezies. I had overboots on to shield my feet from the pavement, ski pants, two scarves, two sweaters, my winter coat, and one mitten. I felt exuberant about getting a chance to leaflet, so I was super upbeat, and people were grinning at me and very polite! One person praised me for braving the cold, and many looked impressed. I was SO glad to have a chance to get one more leafleting outing in before finals week because I know these booklets pack a punch.
—Laura Hart, 12/10/10

I was able to leaflet while down in Florida for a week. A receptive crowd and some good conversations at the University of Miami, where the VO member with the vegan food booth put out some more booklets, in addition to the 1,535 I distributed. Next, I reached 1,600 at the University of Central Florida. Finally, at Broward College, several people asked why I was leafleting on “the coldest day of the year” (55 degrees), which was funny.
—Nick Cooney, The Humane League of Philadelphia, 12/9/10

Today was both my first time leafleting a college, and the first time Tennessee Tech had been leafleted. Over half the students took a booklet with a smile; many thanked me. I had dozens of positive interactions! The highlight of the morning was when one young lady saw the cover and commented, “I like animals, but I eat chickens.” I asked her if she didn’t think all animals suffered the same. She didn’t seem sure, so she asked me if I ate chickens. I told her I did not. She asked if I wanted her to stop eating chickens. I told her that she would be doing a wonderful thing if she even read the information within and decided to cut back. She seemed to agree with that, and it spurred her two friends to take booklets, too. I chose to stay on focus and promote harm reduction rather than purity, and it won people over! This outreach does work! I will be leafleting again for sure.
—Josh James, 10/20/10

Incredibly receptive crowds at Harper Payton High School and Lakeview High School – nearly every student took a booklet. Lots of students reading the booklets and discussing them. Some students said, “Thanks for doing this.” One even asked if she could volunteer.
—Jessica and Dylan, Mercy For Animals, 12/10/10

CSULB student
Nikki also reports: “After thoroughly reading the Compassionate Choices, this Cal State Long Beach student came back to me to say he was now a vegetarian.”

Check out these stories from Cal State San Bernadino and San Bernadino Valley College:

  • A young lady came back to get another leaflet for her friend and is NOW VEGETARIAN. Right now!
  • See the above statement for details because this happened TWICE!
  • I heard “Of course I’ll help animals” upwards of a thousand-million times.
  • A student took the LONG WAY to the library so I didn’t have to run to hand him his booklet.
  • A staffer with a load of papers walked up and asked, “Can I have two more for my coworkers?”
  • Met a young lady wanting to start a student group but needed a third student…oh I got her a third – it’s on!

—Nikki Benoit, 10/14/10

Callie, Barb, and I had a very good day of outreach at Central Oregon Community College – very high take rate and good conversations. As people walked by me to go back to their cars, lots of them commented about how gross the leaflet was and said they read it during their class.
At Cornish College, one kid pointed at the Even If You Like Meat booklet and said, “That is what made me go vegan!” He got one a few years ago, went vegetarian, and just went vegan last February. I gave him a Guide.
     Nearly 100% acceptance at Seattle Central Community College! I saw tons of kids reading the booklets. Walked by groups of kids discussing it. Had a conversation with two girls. One of the girls said, “I’m not eating for the rest of the day because of this!” I talked to her about meatless options, said taking it slow is better for some people – cut out meat one day a week, a few meals a week, etc. They were both very interested. I really felt the outreach here went a long way!
—Phil Letten, 10/14/10

Awesome day of leafleting at Auraria with Barbara (Bear)! We lit up the campus, reaching over 1,750 students! Really great conversations, and Barbara made the best banana bread in the history of the universe!
—Jeni Haines, 10/13/10

Some good conversations with ag students at South Dakota State University, with all of them leaving on good terms. One guy even said, “You’ve given me a lot to think about. I appreciate you taking the time to talk.” At the University of South Dakota, though, a beef spokesperson refused to read the booklet, and kept trying to find fault with me, personally, because she couldn’t find fault with my reasoning.
     Great take rate at Concordia College, and it was great to have Elizabeth, Kathleen, and Seth with me at Minnesota State, Moorehead. One guy was happy to get a Guide after he told me, “I got one of those earlier. It made me so sad. I’m not eating meat all day.” A girl came back and said, “It’s so sad. So, so sad. Especially this part about the chickens.” She said after reading the Even If, she didn’t think she’d be able to go into the cafeteria and eat the chicken. She liked that our approach wasn’t all or nothing and was glad to get a Guide.
—Fred Tyler, 10/15/10

Jessie Brockway
Jessie Brockway spreads veggie warmth at Florida Atlantic University.

At the University of Tampa, I heard from a bunch of vegetarians and vegans. One student came back to say, “I’ve been thinking for a long time about going vegetarian. Getting this pamphlet today must be some kind of sign to take that step!” He happily accepted a Guide and thanked me for being there. Another student said he is currently writing a paper about industrialized farming, and he seemed glad to get this information.
     Leafleting the pet walk, I met a woman who went veg the day she got a booklet four years ago at the University of South Florida. Her husband then also went veg. I guess they both just needed a little info to get them on the path!
—Lana Smithson, 10/19/10

Great leafleting at the Chicago House of Blues. One woman said she’s going vegan, and another said it was getting a booklet in the past that led her to go vegetarian. Loads of people wanted more information.
—Peter, Mickey, and Kenny, 10/17/10

Over 3,200 Huskies received a booklet from Aleta, Stephanie, Anouk, Julia, or me these past two days at the University of Connecticut. A whole slew of people wanted to get involved with the campus group and/or Vegan Outreach! Aleta and I were interviewed by three different students, and a bunch told us the booklet had changed or was going to change their diet.
—Karen James, 10/14/10

Amanda and I reached over 2,600 students at the University of South Carolina today – an incredibly productive day of outreach! Two young women let us know that they planned on going veg as a result of reading the Even If today, and another woman told us she planned on going vegan because of the booklet.
—Jon Camp, 10/18/10

Great leafleting at Harold Washington College. Heard from tons of vegans and vegetarians and other young people who said that they “don’t eat animals.” Some students stopped with questions about the leaflets. One young man told me that he received the leaflet before and “it messed up my day.” I told him that I appreciated his honesty and that it affected him so much.
—Leslie Patterson, 10/19/10


Brian (right) and I had a good day at Washtenaw Community College, Concordia University, and the University of Michigan, Dearborn. One girl stopped dead in her tracks and read the leaflet cover to cover! She got a Guide, of course. Others expressed interest and a few came back for more booklets.
     At Kalamazoo College (never before leafleted), Brian and I hit 40% of the population. When I went looking for the bathroom, I saw one guy reading the Even If aloud to an entire room of students. On the next floor, the teacher was discussing factory farming, likely due to us leafleting.
     I’ve also received some electronic feedback lately from students who had gone veg after meeting me at their school, some of whom are now activists. For example: “(After meeting you and Phil) I knew what I had to do. Since then I’ve gotten the chance to share what I know now with people who can finally see vegetarianism in a new light.”
—Vic Sjodin, 10/14/10

At Cal State Sacramento, a rancher who had taken a booklet found us later and said the information was not only completely accurate, but, in some cases, the treatment of animals on factory farms was worse than described in the booklet. We talked for about 15 minutes, and I could really see his wheels turning. He told me about particular animals he raised for slaughter that he has fond memories of; he even called them by names. He agreed that all animals have unique personalities and an interest in their own lives. He also agreed that there is no true difference between a cow and a dog except that we eat one and not the other. He described times he witnessed slaughter when the animals were still clearly alive, and he acknowledged it was cruel. He wasn’t apologetic, but still very open to what I had to say. He said he only does it for the profit, and after a moment of silence, said, “I guess that’s not the best justification.” Wow!
—Linda and Serena, 10/11/10

Get real results!
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Prevent Suffering!

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are tax-deductible.

Vegan Outreach
POB 30865, Tucson, AZ 85751-0865

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