Vegan Outreach Booklets Save Animals—Your Donation Will Put Booklets into More People’s Hands
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Vegan Outreach: Working to End Cruelty to Animals
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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  December 28, 2011


Your Donation = More Animals Saved!

It’s great to know that I can support Vegan Outreach – and in turn increase the number of people who hear our message – by making a financial contribution.
     Leafleting requires not only the energy to physically hand out booklets, but also needs financial backing. I’m glad I can participate!

Here is my contribution to the matching. Please keep up the good and important work you are doing. Three years ago, one of your booklets handed to me on a street corner convinced me that I could no longer live in denial of the abuses and injustice humans inflict on animals.


Invest for Maximum Results! Deadline Almost Here!

In the early 1990s, we formed Vegan Outreach, dedicated to optimally effective advocacy per dollar donated and hour worked.

Veggies Exploding!

More than 16 million booklets later, Vegan Outreach activists are still out there, every day, directly reaching more new people with detailed, documented booklets – booklets that have been shown, day after day, to be effective and efficient at creating real change.

You know Vegan Outreach is entirely focused on giving you the biggest bang for the buck.

You know, from the feedback and surveys, what your donations have accomplished.

You know where your contributions will go, and as the graph below shows, you make a real, measurable difference.

This necessary work is creating a fundamentally better world for all!

Please Double Your Donation Now!

You can be a part of expanding this work –
right now!

We’re currently $17,495 from our matching goal. Please invest in creating maximum change and make a secure, fully tax-deductible contribution online at

If you want to have the greatest possible impact, please click here to make a special donation today!

Together, we’ll continue to get real results, every day!

–Anne, Jack, Jon, & Matt

Overall Distribution vs. Total Revenue

P.S. We’ve sent out nearly 3,000,000 booklets in 2011.
How many new people we reach in 2012 depends on you!



New veg Connor
After receiving a Compassionate Choices at UCSB, Connor told Nikki: “This flier tipped the scales for me this morning. I’m going veg right now.”

My tour was amazing, from California to Louisiana! It was great to meet people who had gone veg after getting a booklet previously, and talk to so many interested people. Thank you all for your amazing support and encouraging words throughout the duration of the tour. There’s no way I could have done it without you.
—Jeni Haines, 12/15/11

Heidi and I reached nearly 2,000 students and had great conversations at San Diego Mesa College. One student took a stack of Compassionate Choices to give to her philosophy professor who was “just talking about this.” A student doing a presentation on factory farms (literally on his way to class to do it) asked for 30 to give his classmates. BAM!
—Nikki Benoit, 12/6/11

While waiting for the rush of students at South Portland High School, I had a nice conversation with two bus drivers. One of them started telling the other about the cramped, awful conditions for animals, and he specifically mentioned chickens. We talked about the abundance of other foods including veggie meats. He said, “With a lot of them, you can’t even tell the difference.” He gladly accepted a Guide, and the other driver asked for an extra Even If You Like Meat to give to a friend.
—Lana Smithson, 12/6/11

New vegan Laura
Laura is another new vegan at Citrus College –
thanks to you!

At Princeton, I ran into a student who commented that this is perfect timing. She was giving a presentation on these issues to her Practical Ethics class that very day. She actually said she was wishing she had some of these booklets for passing around! Well, she got some!
     At Haverford College, the front of the dining center is a great spot for student traffic. It occurred to me that this might disrupt a few lunches. Apparently it did, because security came. I told him I knew it is a private school, but many schools have their campuses open to free speech, allowing intelligent, meaningful dialogues to open up. He said this school is a business, and handing these out in front of the dining center was disrupting business. Success!
—B Wink, 12/6/11

The First Friday Art Walk was awesome – we reached over 3,600 people! We met many vegetarians and vegans and even ran into two girls who said they’ve mostly gone veg since getting the booklets before! Another girl said her sister went vegetarian after getting a booklet from us at a previous First Friday!
—Rachael Plotts, 12/2/11

More people, more results!
Beat the deadline and have your donation doubled today!


Prevent Suffering!

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are tax-deductible.

Vegan Outreach
POB 30865, Tucson, AZ 85751-0865

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