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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  March 7, 2012

Notes from Vegan Outreach

Big Ag Concedes: We’re Winning

  OU vegetarian
  Victory, one person at a time: Vegetarian since getting a booklet in 2009 at the University of Oklahoma.

As we’ve pointed out, people in the U.S. are eating fewer and fewer animals. Agribusiness has given up trying to spin it as just part of the recession; as Jim Lochner, chief operating officer of Tyson, admits:

“We are operating in a different world than we were a few years ago,” Lochner said. “After decades of steady growth, U.S. per capita consumption of protein [sic!] declined 11% from the peak in 2006, a trend that is likely to continue.”

Congratulations to everyone who has dedicated their time and money to creating this new world!


Activist Profile: Yuri Mitzkewich

Continuing our series of activist profiles, we meet Yuri Mitzkewich! Here is an excerpt:

Yuri Mitzkewich

What made you decide to start leafleting?

Trying many different forms of activism for years with little tangible effect, I began to think that a more direct form of advocacy was what was needed. With corporations and our government less and less responsive to the public, it occurred to me that convincing individuals of their own involvement in animal suffering was the way to go. People can then discover the contribution they’re making to this, and also their own leverage to change their beliefs and the world for the better. Convincing people of the importance of their choices, and getting them to boycott the industries making their profits off animal exploitation will be the dynamic that will create the biggest difference for animals. Leafleting to me is the most effective means to this end.

What was your most positive leafleting experience and why?

Every time I get out and can get any single person to seriously consider going vegan is, for me, as positive as it gets. Every time I see a person stop what they are doing and read a leaflet – that is the reason I keep doing this.

What would you say to individuals hesitant about leafleting?

Join the club! Being hesitant is a condition I think I was probably born with. After reminding myself of the importance of the information we’re there to share, it gets easier to dive in. It only takes the first leaflet being accepted and from there, the rest is all vegan gravy.

Full interview here.


From “Your Daily Dose of Vegan Outreach!” & Jack Norris RD Blogs


Product of the Week

Vegan Cooking

Yuri: “I love the DVD Vegan Cooking for Animal Lovers by the Hardcore Chef, Kerry Weber. This unconventional, easy to follow cooking video is in places inspiring, enlightening, and hilarious – sometimes all at the same time. A must-see, especially if you are a new vegan looking for useful DIY cooking tips that are easy to put to use.”

Please submit your favorite products; you can view previous entries here.


Notes from Our Members

UAM Xochimilco
While Jeni leaflets, Adriel talks with Israel (far right). After reading the booklet and asking questions, Adriel helped hand out booklets!
Adriel Escoto

For our last outreach in Mexico, we gave a talk today to a group of high school seniors. It went really well, the students seemed really into the lit and the teachers were also open to vegetarianism. Israel’s mom is so into it, she took a stack of 50 booklets and gave it to everyone in her yoga class and said there was a lot of discussion. She made a list of all the other people she wanted to give it to, down to her hairdresser; there went another 50 booklets. We also gave a stack here and there to professors who wanted to give to their students and to activists who requested them. Now we’re out of lit!
     Many thank yous to the Arriola family, and especially Israel and Anima Naturalis, and, of course to Drew, who funded the trip! Countless animals have been saved, and this trip has ignited an unquenchable thirst to keep pushing for veganism as a major solution to many of the world’s ailments and to try and prevent as many animals as possible from harm. Hasta la Victoria siempre! Por los animals del mundo,
—Vic Sjodin & Jeni Haines, 2/16/12

I was ordering at Pei Wei yesterday and the man taking my order asked if I am vegan. He told me that he has been trying to go vegetarian but finds it hard although he really wants to do it. I whipped a Guide out of my purse and he thanked me and seemed really excited!
     Also, a few months ago, I leafleted a guy I went to high school with. He told me that he had been considering vegetarianism, so I gave him a Guide and had a short conversation with him. A few weeks ago, he emailed me to tell me that he has been vegan since Thanksgiving and wants to get involved in leafleting!
—Kirby Mauro, 1/13/12

UNAM student
A student reads the leaflet in front of a famous mural at Universidad Nacional Autónoma de México.

Reached over 700 students on the first day of the semester at Southwestern Illinois College. It was a great day of outreach! For example, one student said, “That’s it; I’m going vegan.”
—Rick Hershey, 1/17/12

A truly amazing day at Virginia Commonwealth University, where John, Jordan, Parker, and I reached almost 4,000 students – the most booklets handed out on a Virginia campus ever! Engaged a ton of individuals who were asking about getting active, going veg, etc., as evidenced by the dozens of Guides handed out.
—Jon Camp, 1/18/12

New record at the University of North Florida, where I reached over 1,500 students. Good reception; e.g., I saw one student stop in his tracks to read the pamphlet, and then he found a bench so he could sit to continue reading. A different student handed me a pro-veg flier he had made, and thanked me for leafleting.
—Lana Smithson, 1/18/12

From a recent batch of Guide requests:

Someone at the University of British Columbia was handing out your Compassionate Choices booklet. As a result, I have decided to become a vegan.

Because of your booklet, I’ve decided to go vegan. Keep up the great work.

New veggie at UAM Iztapalapa
Went veg at Universidad Autónoma Metropolitana Iztapalapa.

I was given the brochure at El Camino College. I was really struck by the stories and the pictures so I want to give it a try. I love animals and I didn’t know about the procedure farms use to raise them. It is so cruel and sad that I had contributed to this horror. So I want to help by not purchasing animal products. Thank you.

A young lady in Chicago, IL at my school (Malcolm X College) was passing out literature. I was very interested in this lifestyle change.

Someone handed me a pamphlet at Harvard University. It was just what I needed – I’ve been struggling for a while with the question of whether to return to vegetarianism or not, and this information was just what I needed to inspire me to go for it. It was really encouraging that the pamphlet said it’s okay to make exceptions occasionally if that will make a mostly vegetarian diet more sustainable for you. Taking it one day at a time is much less intimidating than the idea of never ever eating any meat again ever. Thank you so much for helping me do this!


Prevent Suffering!

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are tax-deductible.

Vegan Outreach
POB 30865, Tucson, AZ 85751-0865

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