Vegan Outreach Booklets Save Animals—Your Donation Will Put Booklets into More People’s Hands
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Vegan Outreach: Working to End Cruelty to Animals
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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Special Enews  •  December 27, 2012


Your Donation = More Animals Saved!


It’s great to know that I can support Vegan Outreach – and in turn increase the number of people who hear our message – by making a financial contribution.
     Leafleting requires not only the energy to physically hand out booklets, but also financial backing. I’m glad I can participate!

Here is my contribution to the matching. Please keep up the good and important work you are doing. Years ago, one of your booklets handed to me on a street corner convinced me I could no longer live in denial of the abuses and injustice humans inflict on animals.


Invest for Maximum Results! Deadline Almost Here!

In the early 1990s, we formed Vegan Outreach, dedicated to efficient, effective advocacy.

Veggies Exploding!

More than 19 million booklets later, Vegan Outreach activists are still out there, every day, directly reaching more new people with detailed, documented booklets – booklets that have been shown, day after day, to be effective and efficient at creating real change.

You know Vegan Outreach is entirely focused on helping the most animals possible.

You know – from feedback and numbers – what your donations have accomplished.

You know where your contributions will go, and as the graph below shows, you make a real, measurable difference.

This necessary work is creating a fundamentally better world!

Please Double Your Donation Now!  


You can be a part of expanding this work –
right now!

We’re currently $28,132 away from putting all the matching money to work for the animals.

Please invest in creating maximum change by making a secure, fully tax-deductible contribution online at

If you want to have the greatest possible impact, please click here to make a special donation today!

Together, we’ll continue to get real results, every day!

—Anne, Jack, Jon, & Matt

Overall Distro vs. Total Revenue


P.S. We’ve sent out over 2,500,000 booklets in 2012.
How many new people we reach in 2013 depends on you!

The Vegan Outreach team serves as a vital cog in the rapidly expanding vegan movement. Smart, smiling, happy, healthy and fit people on university campuses handing out a colorful booklet carefully designed to inform but not offend – it’s a winning formula. The sky’s the limit. Their ultimate success will come when there will no longer be any demand for their booklets, because everyone has already read it and changed their lives.
—Jonathan Balcombe, author of The Exultant Ark

UA student
Above: A University of Arizona student reads a booklet from Dawn.

Thanks to your support, I was able to reach over 16,000 students and dozens of staff and faculty members this past fall semester as a volunteer. I have been involved with Vegan Outreach since 1996, and remember handing out the first version of the Why Vegan? booklet at festivals, tabling events, and stoplights. (Yes, stoplights.)
     As an increasing number of people eliminate or reduce their consumption of animal products, I have found it all the more important to hand out booklets and help people identify veganism with a friendly face who can answer their questions and offer advice. And it’s because of your generosity that this is possible, and why 1996’s thousands of booklets has burgeoned into batches of hundreds of thousands of booklets every semester. College cafeterias are more vegan-friendly than they were when I went vegan in 1995, and professors are increasingly assigning papers and projects on vegan eating and animal advocacy, no doubt in part because of Vegan Outreach’s influence.
     The impact we’ve made as a group is changing the way that people view animals and I thank you for supporting such a results-driven nonprofit.
—Dawn Ratcliffe, excerpted from her semester report

Soleil Mckirdy, Rashmi Abeysekera, Brian Grupe, Kitty Jones, and Jessica Carroll at UC Berkeley


This fall, volunteers and I got to 75 schools, and while I personally distributed over 43,000, the two dozen or so volunteers were the real backbone of the semester. Together as a team we reached a grand total of 91,669 students! Truly amazing!
     It was a special semester for me, personally, marking 5 years with Vegan Outreach and a 400,000-booklet lifetime total! Just one example of how this is making a difference:
     I remember doing Los Medanos College in 2009 and meeting no vegetarians or vegans. We met close to 10 today, and many students mentioned the movie Food, Inc., learning about this issue in a class, being aware already, etc. Love to see measurable progress like this.
     Thanks for your generous support of Vegan Outreach! We wouldn’t be able to do it without all the amazing volunteers and donors who believe in our work.
—Brian Grupe, excerpted from his semester report

Above are Brian and some of the amazing volunteers who joined him this semester (from left): Soleil Mckirdy, Rashmi Abeysekera, Kitty Jones, and Jessica Carroll. And below are “some happy customers” in the Social Movements class at Berkeley City College where Brian delivered a presentation earlier this semester.
BCC students


Vic Sjodin and friend at SASHA Farm

What a great semester of outreach! Thank you so much for making it all possible and being a part of Vegan Outreach.
     As a part of the Vegan Outreach team, I feel really privileged to be on the pavement every day as a voice for the innocent animals trapped on factory farms. I work hard knowing that I am just one point man of a whole team of VO members who sacrifice to make this outreach possible.

Edinboro students  
Above: After getting a booklet from Vic this month, the Edinboro University student on the right said, “I’m going to become a vegetarian,” and her friend on the left said, “I love pigs – I can’t eat animals that are treated this way.”  

     There were highlights every day, but one special day happened at Oakland University, north of Detroit. In two hours, four separate students came up to me and said they were never going to eat meat again. I spoke to each for a while, and each got the comprehensive Guide to Cruelty-Free Eating (which really helps kick-start eating vegan if it is new). Another student at Oakland said they would go back to being veg, and others that they would reduce their meat consumption. Amazing! If you told me 5 years ago to go and make 10 people go veg by 3 pm, I would have been bewildered. Yet every single day, many are choosing to go veg from getting our booklets. It really is amazing!
     Our seeds are growing every day. Thank you for not forgetting the plight of so many innocent animals, and making all these wonderful things happen each day. With your continued support, every day brings us closer to a compassionate world.
—Vic Sjodin (above), excerpted from his semester report


Nikki Benoit  

Mounting evidence of progress! Our society’s shift toward justice is palpable. People are ripe for the truth! This past 6 months proved how much awareness is growing among the masses. People care about animal suffering – and they no likey that it’s happening.
     Southern California’s outreach kicked off this fall with our first ever intern: Kassy Ortega. Kassy brought vibrant, new, enthusiastic energy to the turf. Twenty-seven volunteers joined us (half were repeat helpers!) to promote compassion throughout this entire semester. All total, 96,458 southern Californians were directly infused with tools for transformation at 85 different colleges and high schools! Many of these helpers were on-the-spot converts, like Amir from Irvine Valley College [below].
     Working at the scale of the problem, and with the real-time urgency it needs, requires this on-the-ground outreach YOU support. Whether it’s pounding out booklets, contributing to the creation and distribution of said booklets, providing support for those who tour the lands directly – EVERYTHING we do depends on you. By supporting our efforts, we can push forward and help ensure this chapter on insanity sees its final days.
—Nikki Benoit (left), excerpted from her semester report

Amir Mirzaei leaflets IVC Amir Mirzaei at IVC


More people, more results!

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Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are tax-deductible.

Vegan Outreach
POB 30865, Tucson, AZ 85751-0865

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