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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  June 26, 2013
Becky at WKU


Here is my donation to the matching. It really is basic: The more people who receive a booklet, the more lives are saved.

Accompanying an order for VO booklets:

Thank you! I got your booklet at Cal State Long Beach 3 years ago. That was the last day I ate land animals. A few months later I stopped eating seafood, and a few more months after that I stopped eating eggs. AND I have now been vegan for 4 months! I have decided to take more action now and spread the word.

After getting a VO booklet from Vic Sjodin at Western Kentucky University, Becky (left) now wants to go vegan, too!


Only Days Left for Matching!

Kassy Ortega
Desiree Mehrez

Following the success of Team Vegan 2012, Vegan Outreach leafleters reached a record 959,706 students at 974 schools during fall 2012 – more students handed a booklet than ever before!

Then, because of the incredible generosity of our members during 2012’s end-of-year fundraiser, Vegan Outreach activists also handed a booklet to more than 900,000 students at over 900 schools during spring 2013!

More than 1.8 million students directly handed a VO booklet during the 2012–13 school year!

These records, and the countless lives changed, are the direct consequence of contributions to Vegan Outreach’s work.

If you support Vegan Outreach with your donations, these are your records.

And now, there are just a few days left to take advantage of Team Vegan’s dollar-doubling challenge!

Please click here and help us put more matching money to work for the animals!

The matching pool has been extended to $130,000! We need your help to put all $260,000 to work for the animals!

It’s easy! You can give to any of the amazing team members, or you can simply click here to make a direct donation to the entire team.

With your secure, tax-deductible contribution today, you can have your donation doubled, dollar for dollar, making a real difference and maximizing the amount of change you create in the world!

Thank you so much for your support!

Dan Kuzma and Mandy Tucker

PS: Please click here today to make a big difference tomorrow!


Notes from Our Members

Shannon at York U
Below: Ali Pester, John Oberg, John Sakars, and Alex Greenwood celebrate their record-setting day at the University of Toronto with some Yves veggie dogs!

John, Ali, and I set an all-time Canadian record at York University – handed an Even If You Like Meat booklet to 4,602 students, and also gave out more than five dozen Guides! Ali took the bus for five hours and skipped two days of classes. We met numerous students that want to get involved, tons of vegheads, and tons of people impacted by the lit. Great feedback! One student told John that he got a booklet a couple years ago, and now he and his friend only eat meat on the weekends. Another student said, “Keep up the great work! I just want you to know that it’s so great you’re out here.” Finally, I had a wonderful conversation with Shannon [left], who is vegetarian, working on vegan, and now wants to get involved more and leaflet! I gave her a Guide and an AML, and will be putting her in touch with others from the school.
     Alex, Ali, John, and I [below] set a new record at the University of Toronto, reaching 2,812 students with Even If You Like Meat and Compassionate Choices, and handing out dozens of Guides. One student was familiar with Vegan Outreach and congratulated me on us hitting 20 million booklets handed out! Another student said, “Oh, you’re vegan? I’m vegan! This makes me really happy.” Yet another said, “Oh, Vegan Outreach? You guys are awesome.” I gave her a Guide; she held it up, smiled, and said, “I NEED THIS!”
—Team Vegan member John Oberg, 4/5/13

Ali Pester, John Oberg, John Sakars, and Alex Greenwood at U of T

Had a very positive experience today at Carleton University with Allison and Katie [below], volunteers who hadn’t leafleted before, as well as my great friends Marc and Len, who are always around to help out the student group. One student interviewed me for her journalism class, where she wants to write a feature about vegetarianism and what we were leafleting about and why. She is transitioning to vegetarian and wants to expose her professor and class to veganism. Very cool! Great day also for meeting new students who might want to get involved next semester!

Allison Wallis at Carleton U
Allison Wallis (above) and Katie Hartai (left) provide a voice for the animals at Carleton University in Ottawa, ON.

—Team Vegan member Ali Pester, 3/25/13

Great reception from friendly students at Indian River State College. Talked to some interested in going veg. One student had been raised vegetarian, but had quit. Now, though, he is going to start reducing meat consumption ASAP and go from there.
     Fabulous day of outreach at Broward College – lots of conversations with people pledging to go vegetarian. Talked to a woman who read the booklet during class and said she was thinking of going vegetarian for other reasons but felt that doing it for the animals was a much better reason. Met lots of vegetarians and vegans. It was one of my favorite days of leafleting this semester and a one-person record for this school – as well as the most Guides I have handed out at one school – 142!

Katie Hartai at Carleton U

     Wonderful response at Miami Dade College’s West campus, especially from faculty and staff. Highlights of the day were watching a number of students read the booklets, talking with two police officers who were especially touched by the Even Ifs, and chatting with a construction worker who stopped to tell me that the images really upset him, and he was really taken aback by the obvious sadness in the eyes of the animals in the booklet. Also, the Guides were incredibly popular!
     Wow, the students at Edison State College’s Charlotte campus were super nice and very interested in the booklets. There will be some major dietary changes at this campus by many who got the Compassionate Choices. Had a couple of longer conversations; one was with a very nice security guard and another was with a student who asked me some good questions as well as some odd ones. But I realized it was more of a test; he ended up being very nice and said that I did a good job answering his questions. He said that he will definitely start cutting down on meat consumption.
—Team Vegan member Dawn Ratcliffe, 4/4/13

At the University of Arizona, I gave my last Compassionate Choices to a pair of guys, who then came back to me. They thought the booklet was cool, and the second guy wanted one. I said all I had left were Guides, with nutrition and recipes; they thought that was great and would share both booklets.
     Hiking yesterday, I was wearing my VO shirt, and an older couple stopped to say their 13-year-old granddaughter had gone vegan; they wanted a shirt for her, were excited to learn about VO, etc. Great stuff.
—Team Vegan member Matt Ball, 3/28/13

Elana Pessin at NCC

Was great to finally feel the sun’s warmth at SUNY Nassau, and great to be joined by Elana [Pessin, right], Melissa, and Jennifer! We were able to reach 1,500 students. Jennifer met a professor who said, “I eat meat. I can’t help it. But I think you’re right, and I feel guilty now. Guilty!” To which she replied, encouragingly: “Don’t feel guilty, feel motivated!” He seemed to like that. Another professor expressed support for our efforts and said he knows it’s probably what he should do (i.e., stop eating animals). I Guided him. A student said she’s nearly vegan, she was happy to accept a Guide. This is how we change the world, baby.
—Team Vegan member Lisa Drapkin, 4/8/13

Rain hurt the traffic but might have improved the take rate at Western Illinois University. Heard from half a dozen vegetarians, which was nice at this ag school!
—Team Bockman, 4/10/13

Bernadette at Transylvania U Geno at U of L Rachel M at U of L
Student at Transylvania U


Great day at the University of Louisville! Rachel had a 15-minute talk with Geno [above, center] – he was shocked by many things, and is on his way! Also met Rachel M [above, right], who was welled up with emotion after reading the booklet; she got a Guide, and wants to go veg and leaflet! Spoke with Matt for a half hour, even into his class time. We discussed animal suffering on factory farms, vegan nutrition, protein, and other things. He came around more and more and was very disturbed by animal cruelty; I think we got another one.
     Then a fantastic day at Morehead State University, Transylvania University, and Bluegrass Community and Technical College. Great conversations. One student [right] had been vegetarian but went back to eating meat two years ago. She says she is now back on board – after getting the booklet, she can never eat meat again. Yay! Another student [Bernadette, above, left] who was veg, wants to go vegan and asked for lit to show her friends. Score!
     After, while getting an oil change, had an amazing conversation with the four working there – blew my socks off. They all got Guides and were still discussing it as we left.

Librarian at EKU Brian at EKU Murtaja at EKU
Students at EKU


     More great conversations at Eastern Kentucky University, where Rachel and I reached a record 1,700 students. Had a really nice interaction with Murtaja [above, right], who now wants to eat less meat. One woman [a librarian, above, left] came back to say she had been on her way to Chick-fil-A when she got the booklet. She started reading it, and decided to go veg. Also met Brian [above, center], who stopped eating animals after getting a VO booklet in the past. As usual, saw several students reading booklets cover-to-cover [two at right]; a highlight was seeing one student reading in a hammock between class changes [below].
     Note: Rachel went to EKU for two years; she heard a persuasive speech on going vegetarian, but dismissed it at that time: “I will never go veg.” So that is inspiring: everyone can come around once they make the connection. Some even take months to volunteer and educate others!
—Team Vegan member Vic Sjodin, 4/9/13

Student at EKU

Cobie and I met enthusiastic students at Lane Community College, and had good interactions. For example: one guy initially refused a booklet but assured me that he is in agreement and thinks factory farms are bad. However, when I asked him what he eats, his actions were not in sync with his beliefs. I told him that when we purchase something we are voting with our dollars for what we like and don’t like. He said that I was right and took a booklet.
—Team Vegan member Nettie Schwager, 4/9/13

Janet Glover at McGill U
First-time leafleter Janet Glover (above) and Lana Smithson reached 1,200 people at Montreal’s McGill University on 4/9/13, including the student shown below, engrossed in Compassionate Choices.
Student at McGill U


Great conversation at SUNY Plattsburgh with a young man who wants to transition toward more vegetarian meals. Another student said she just wrote an article for the school paper about animal cruelty and was happy to get a booklet.
—Team Vegan member Lana Smithson, 4/10/13

Snowy driving was worth it for the amazing students at Colorado Mesa University! I heard one student tell another, “That’s the best booklet I’ve ever gotten!” As she walked past, I asked if she had gotten it before. She explained that she was vegan for years, but had fallen off the vegan train a couple years ago. Getting a booklet last year made her think; this year I gave her a Guide, and she is ready to come back to a compassionate diet!
—Team Vegan member Steve Erlsten, 4/9/13

Eric Griffith at UGA

Dawn was on campus today, and our group was doing a large Meatout food sampling – Tofurky, Gardein, So Delicious, a yummy vegan “mock chik’n salad” from the deli of our local Earth Fare grocery, and other items. Many hundreds of students stopped at our tables and sampled cruelty-free foods and took literature. I decided to leaflet as well [right], and reached several hundred more students.
—Team Vegan member Eric Griffith, 4/12/13

Great take rate at Quinsigamond Community College! Zion remembered me from last semester, so he stopped to leaflet. Jenny also remembered me, and took booklets to put on display in the student center where she works. One student came back after reading the Compassionate Choices and wanted more for his friends, some of whom are vegan. I briefed him about VO and how we are here to help reduce suffering. He said he would start by cutting his meat eating in half, as he felt that this was doable!
     Sheryl joined me today at Holyoke Community College, where we had good interactions. For example: Matt, who said he loves meat and also hunts, stopped to talk. After a discussion, he said he would do Meatless Mondays, and got a Guide. Another two guys stopped, saying that they love meat. After we talked, one said he would cut back. Same thing happened at Westfield State, three different times!
—Team Vegan member Karen James, 4/10/13

Aspiring vegan and Hayley Plageman at IUB
While leafleting Indiana University Bloomington, Team Vegan member Tonja Robertson snapped this pic of Hayley Plageman with a student who is working toward vegan!

I recently saw 42, the film about Jackie Robinson. During Jackie’s first games, he was taunted by racists in the stands over and over again. He and the team executives understood that if he were to continue to play, he would have to bite his tongue each and every day. And so he did, as ignorant people spewed irrational and venomous nonsense. Jackie didn’t respond, and he eventually won the war; he had a career leading to an induction in the Hall of Fame, and MLB became an integrated sport.
     While we never have to endure anything like Jackie did, we have a similar choice every time we get out to do this work – we can get upset over any tiny jab that individuals throw at us, or we can channel any frustration effectively so that it leads to a better world. Any individual who actively challenges the status quo is going to get resistance. And it’s the effective advocates who see beyond the immediate battles and who focus on winning the war.
—Team Vegan member Jon Camp, 4/15/13


Prevent Suffering!

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are fully tax-deductible.

Vegan Outreach

POB 30865, Tucson, AZ 85751-0865

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