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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  July 31, 2013

Notes from Vegan Outreach

Perspective on Adopt a College

Take a look at the numbers from the official start of Vegan Outreach’s Adopt a College program in fall 2003:

Josh Balk
  • Total Booklets: 22,217
  • Total Schools: 63
  • Total Leafleters: 42

The top leafleter was Josh “The Hulk” Balk (right), with 7 schools and 4,299 booklets.

Ten years later:

  • 36 activists handed a booklet to more people than ’03 Josh;
  • 11 activists had distributions larger than F03’s entire total;
  • 5 activists leafleted at more than 63 schools.

And the total leafleters, well…nearly 8 times more! Spring 2013:

  • Total Booklets: 913,717
  • Total Schools: 964
  • Total Leafleters: 327

To our leafleters: Your efforts in getting the word out, getting others active, and helping maintain the wonderful partnerships Vegan Outreach has with other local, regional, and national groups are simply magnificent!

VO Distro vs. Revenue

To our donors: This growth has been driven by your increasing generosity. Only because of your thoughtful support have we been able to print and ship so many booklets, and reach so many people!

I look forward to another decade of focused outreach for the animals.

Thank you!
Anne Green
Director of Development and Programs


From “Your Daily Dose of Vegan Outreach!” & Jack Norris RD Blogs



Review of the Week

As we write in A Meaningful Life: “Those who are successful in making the world a better place are students of human nature.”

As noted throughout VO’s advocacy information, and in The Animal Activist’s Handbook, understanding human psychology is key to making the biggest difference for the animals. VO reviews studies in psychology and sociology in order to create the best tools for the animals.

Here is another example: a review of the book Switch: How to Change Things When Change Is Hard, and how it applies to working for animals.

Please submit your nominees for product of the week via this page; previous entries here.


Notes from Our Members

Susan at HFCC

Lots of good vibes on this cold, windy day – Jennifer and I set a new record at Nassau Community College, reaching over 1,900 students. We met many vegetarians, and 5–6 vegans! Had 18 students give their emails to get a club on campus, and had great conversations / feedback. E.g., “This is just what I needed – I was thinking of going vegetarian!”
—Karen James, 4/23/13

It snowed at Saginaw Valley State…Snow! April 24! Still, great conversations. One guy said what we do to animals is appalling, another asked what he could do to make a difference. A student told me how she was really happy to get the Even If You Like Meat because she had been vegetarian for a while, but recently started eating meat. I mentioned to her that I have many friends, myself included, who went veg in the past, “failed,” and came back to it with much success. She was very happy to get a Guide!

Adam at HFCC

     Henry Ford Community College is the best! Very receptive student body – super interested, and saw tons of people reading the lit. Lots of folks asking questions and engaging with us. Karley [Bodis, below, left], Rachael [Murray, below, right], and I reached more than 2,200 students and had a damn good time doing it. Had too many discussions to go through them all, but a few stand out:
     Adam [left] stopped and told me, “This is some serious stuff. It really makes me think differently.” He really enjoyed the part where we compare cats and dogs to farm animals and seemed very convinced that he should probably stop eating animals.
     A student told me that she just stopped eating meat. She said with real conviction, “I just can’t do it. I own a dog! How can I do that if I love my dog?!”
     Finally, Rachael and I had a good convo with Susan [above], who I could tell was holding back tears. She said repeatedly, “I’m just so shocked,” and really seemed touched by the pigs. “If I had known about how they were treating animals, I would never have been eating meat.”
—John Oberg, 4/25/13

Karley Bodis at HFCC Rachael Murray at HFCC
Tian at Ryerson


Nice conversations today while leafleting Ryerson University with John Sakars. One was with a young man who has been vegan for a month [Tian, right]. I asked him what had prompted the change and he said getting a Compassionate Choices previously. He is interested in learning how to eat better so was pleased to get a Guide. I also met a woman who is leaning towards vegetarian and now seems interested in doing more.
—Alex Greenwood, 4/26/13

At Oregon State, I had a long and very good conversation with a young woman who had tried going vegetarian but gave up. She got a Guide, and we talked about ways to stay healthy and make being veg easier. She now wants to try again, and her goal this time is to go vegan.
—Nettie Schwager, 4/26/13

Rachel and I had an epic day at Cleveland State. Saw many, many reading cover-to-cover and met lots of folks with questions. We met Sara [below, center], who now wants to go vegan. We met Karima [below, left], who wants to go veg. Talked with Sarah [Hernan, below, right], who I invited to leaflet. She helped out after class until we ran out of booklets. She loved leafleting, especially after getting the Nietzsche breakdown – a person who has a why can bear any how – and wants to leaflet in the future.
—Vic Sjodin, 4/25/13

Karima at CSU Sara at CSU Sarah Hernan at CSU
Diana at Pomona


Quick trip to IUPUI, where I had a conversation with a lady who has been veg for 25 years, who was really concerned with her 4-year-old son’s diet. I gave her a Guide and told her about all of VO’s nutrition information, so she’ll find ways to have her son follow a healthy diet.
—Tonja Robertson, 4/25/13

Highlight of the day at the University of California, Santa Barbara was meeting Andrew, who joined me to leaflet. He’s a natural and is going to check out Adopt a College!
     The highlight of tabling at Pomona College was meeting Diana [left], who has been vegetarian ever since getting a VO booklet previously. We had a nice chat, and I gave her a Guide.
—Steve Erlsten, 4/25/13

Students at PVHS

Kimberly, Matt, and I had a great time tabling for Earth Day at Pioneer Valley High. A few favorite interactions:
     After chatting with a student about the animal ag industry, she said, “I don’t think I can eat my lunch now.” She left with literature and a new attitude about what / who is on her plate.
     Another student hid behind her friend as he asked us questions. At one point she started walking away saying, “I shouldn’t be at this table” because she was carrying a basket of chickens’ flesh and tater tots. I told her she’s exactly the type of person we like to come to our table, we all used to eat animals too. Then I pointed out that tater tots are vegan. She smiled and seemed surprised about that.
     A former vegan said she felt so alone in her veganism, but she now wants to go back to being vegan. She and her friend [right] were so elated to see our booth at their school. Both took vegan pins and put them on their backpacks immediately. They said they want to do outreach for animals too, so I told them a bit about leafleting and gave them each an AML.
     While I was leafleting at Allan Hancock College, one student stopped in his tracks when he saw the Compassionate Choices and said, “Oh, this one…we analyzed this booklet in English class.”
—Barbara Bear, 4/22/13

Very busy day. At Central Piedmont Community College, gave a Guide to a former vegan who was very happy to get the information. Then, leafleting with Philip, we had great conversations, including one with a woman who said the booklets will help her go vegan. Additional discussions with folks who wanted to reduce their meat consumption. Also met several vegetarians who were thrilled that I was leafleting.
     At Clemson today, students were more receptive than during previous visits; I reached over 1,200 students. Highlight was meeting a woman who had been contemplating going vegan, and the booklets solidified her decision.
—Dawn Ratcliffe, 4/25/13

FAST activists Mary Jungenberg, Jamie Jungenberg, John Jungenberg, Rachel Shippee, and Kevin Cooney.

This was FAST’s first advocacy bike trip. We traveled to Madison and Milwaukee via bike and sometimes truck (due to high winds and harsh weather conditions).
     Day 1 was very successful at UW Madison, reaching over 2,000 students. We heard from a student who had gone veg from a VO booklet she received on campus about a month ago! After UW Madison, we split up and leafleted two local high schools. It was amazing; everyone was eager to get a leaflet and was sincerely interested in the content. Kevin heard from a student who had recently gone vegan and asked for a few more to give to her friends, to help them go veg!
     Day 4 started out at UW Milwaukee, and ended with two local high schools. UW Milwaukee was great. John had an amazing interaction with a student that started off negatively; then after 15 minutes of talking with him, he said that he would try Meat Free Monday! Jamie had a woman tell her that she had decided to become vegetarian on the spot, as a result of our having given her a Compassionate Choices!
—Rachel Shippee, 4/19/13


Prevent Suffering!

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are fully tax-deductible.

Vegan Outreach

POB 30865, Tucson, AZ 85751-0865

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