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Vegan Outreach is a 501(c)(3)
nonprofit organization dedicated to
reducing the suffering of farmed animals
by promoting informed, ethical eating.

Donations to VO are fully tax-deductible.
VO’s tax identification no. is #86-0736818.

Vegan Outreach
POB 1916, Davis, CA 95617-1916



Vegan Outreach Enewsletter  •  September 4, 2013

Notes from Vegan Outreach

Vic Sjodin at CSUN

Storming Into Decade Two!

2012–13 marked the 10th year of Vegan Outreach’s Adopt a College program. Hundreds and hundreds of leafleters made it memorable, handing a Vegan Outreach booklet to a record 1,874,694 students, staff, and faculty at 1,312 different schools.

Now our leafleters have gone into AAC’s second decade full bore, having reached 79,443 students even before the majority of schools have started classes!

Records continue to fall at schools across the country. For example, Vic Sjodin (right) – who has now handed a VO booklet to more than 610,000 young people – just set a new single-day one-person record at Cal State Northridge, reaching 6,000 students!

Congratulations to Vic and all the leafleters out there, reaching thousands of people every single day with the animals’ plight, and compassionate alternatives!


That’s a Lot of Zeros!

It seems like just yesterday Vegan Outreach sent out booklet number 20,000,000. So we missed it when we sent out number 21,000,000!

That’s right: twenty-one million!

Thank you so much to every VO donor who has given so generously to this powerful and effective outreach. Your thoughtful, selfless support has made a huge difference in countless lives!


From “Your Daily Dose of Vegan Outreach!” & Jack Norris RD Blogs



Shirts of the Week

Karen has a new set of vegan / animal rights T-shirts and tank tops available!

Please submit your nominees for product of the week via this page; previous entries here.


Notes from Our Members

Great interactions [during the record day] at Cal State Northridge. Met Natalie [below, right] who went vegan after getting a booklet at the Ventura Warped Tour. Luis [below, left] read the booklet today and wants to go veg now. Their recreation department administrator and I had a good walking conversation; he said, “This is interesting, thank you. I will read it.” Had a bro down with many dudes, but one in particular seemed moved. At the end, I told him, “You seem awesome, I’m sure you will respond to a good and timely message.” Two separate women said they wanted to go veg, but didn’t want their pics taken. Spoke to Christy from the campus group last night and she came to say hello before class. I invited her to leaflet and she did for about 15 min before class; her group will likely help in the future. Others said they read the whole thing. Three asked for a second booklet to show someone else. Another student said she has been wanting to go veg and got a Guide and some encouragement. Had many other interactions. Several thanked me for being out there and a kind woman could see I was beat and brought me a water and Gatorade right at the end. What a fun day!!!
—Vic Sjodin, 8/28/13

Luis at CSUN Natalie at CSUN

On the 50th anniversary of MLK’s I Have a Dream speech, Vic broke the one-leafleter record, and Jon and I broke the record for the most students reached at the University of Virginia. After taking a booklet, one student asked me what was the solution to the problem of animal suffering. I told him that our mission is to reduce suffering by encouraging others to eat less meat, stop buying factory-farmed meats, embrace a vegetarian diet. After a short conversation, he told me he was going to try to eat less meat and stop purchasing from factory farms! He was happy for his Guide to Cruelty-Free Eating. Another student was excited to get a booklet to learn more about the issue since her sister is vegan. She was very thankful for a Guide! She plans on eating fewer animal products and eventually transitioning to be vegetarian!
—Kassy Ortega (below, at UVA), 8/28/13

Kassy Ortega at UVA

Tremendously high reception rate at the University of Georgia: I reached over 1,200 students, with many good, productive conversations! I encountered 15–20 vegetarians and vegans. Every time I do this leafleting, it seems there are more vegetarians, and that students are becoming more receptive, more aware, and more responsive to this message.

Eric Griffith at UGA
Wendy Moore captured Eric making a skateboard handoff above, and reaching another UGA student below.

     One woman told me she was recently driving behind a truck transporting chickens to one of the local slaughterhouses. She saw one of the chickens fall off the truck and hit the road…she went to try to save the bird, but she was already dead. Since then, she has not eaten chicken again, and she is buying vegan “chicken” nuggets for her children. She eagerly took a Guide.
     A man approached and said, “Is that the vegan stuff?” At first glance, he looked exactly like most of the animal ag students on campus, even down to the camouflage ball cap. We talked for several minutes, and he totally demolished my initial impression. Rather than being confrontational as I expected, he told me he recently went vegetarian for a few months, but found himself going back to eating bacon sometimes. But he really wants to try it again…even though his uncle is a cattle rancher and it means going against his family. We talked a lot about the benefits of cutting back on meat consumption, local veg-friendly restaurants, and other stuff. I found it a very surprising and positive encounter demonstrating that we are making inroads even in unexpected places!
—Eric Griffith, 8/28/13

Eric Griffith at UGA

A sweltering but amazing day of outreach at the University of Northern Iowa, where I reached 1,160 students! The take rate was amazing and everyone was extremely nice! Gave a Guide to a girl who wanted to know how to add more iron to her diet, so she could now stay healthy and veg!
—Rachel Shippee, 8/30/13

Lisa Drapkin at BCC
Lindsay Margeton snapped this pic of Lisa speaking with an interested student at Bronx Community College.

Interested students and good conversations at Adelphi University and Iona College, including a number interested in forming / joining a student group. Highlight was Elana, who received a booklet from me last semester, and did a report about factory farming. She also cut back eating animals and animal products almost entirely!
—Karen James, 8/28/13

Lindsay and I had a great first leafleting day of the semester at Bronx Community College! Met three vegetarians and two vegans. Everyone seemed very curious when they realized what we were handing out, and we saw many reading them while waiting for the bus. A lot of people were excited to take copies for their friends as well!
—Lisa Drapkin, 8/29/13

Two good days at Edinboro University – going to different spots, I reached nearly 1,000 students. Lots of good conversations. I met a number of vegetarians and thanked them for their compassion; also gave them Guides. One student came back to talk and expressed his interest in helping. I invited him to join me at the next class change and he did!
—Justin Berkheimer, 8/29/13

Heather and I met super-receptive students at Wilbur Wright City College, and Jovan was able to join us too – reached nearly 1,500 students! Heard from many veggies, including a couple interested in going vegan and happy to receive Guides. We also heard from some students who want to get involved with activism.
—Leslie Patterson, 8/28/13

At the University of California Berkeley, Kitty and I reached 1,700 students. I ran into at least 20 vegans, including a few who want to get involved; I gave one a copy of A Meaningful Life. Interesting conversations, including a long one with Mike. One of the Guides went to a man who has been vegan for long periods, but keeps falling off the wagon. He was excited to look through the Guide to find some new vegan meats to try.
—Steve Erlsten, 8/30/13


Prevent Suffering!

Vegan Outreach is a 501(c)(3) nonprofit organization dedicated to reducing the suffering of farmed animals by promoting informed, ethical eating.

All donations are fully tax-deductible.

Vegan Outreach

POB 30865, Tucson, AZ 85751-0865

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