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Thank you for following up with me. I did receive the Guide to Cruelty-Free Eating. This is my third week of eating 100% vegan, after being vegetarian for three months.

I also wanted to tell you my new vegan mentor is awesome! It really helps to share my feelings with her. In June we might meet up and go to the vegan beerfest in Pasadena together!

Thank you for all your help so far.

—Anonymous from California, 4/17/16

From helpful tips, recipes, additional resources and especially the mentor program…all helped make the transition easier than anticipated. My mentor kept in contact with me and also introduced me through email to someone who was more of a foodie like me who gave me some great suggestions on vegan cheeses to try. The road would have been a lot harder if I didn’t have such a great mentor.

—Anonymous from Oregon, 4/5/16

I thought you would enjoy this photo [below] of the class clown of our monthly potlucks, Paul Erickson. Paul is a silly goof, and a retired police officer who went vegan last year after watching Forks Over Knives. This was his first time leafleting, and he really enjoyed it.

He is such a fun guy that everyone wanted a booklet from him! He handed them out by saying things like: “Pick a card, any card,” “I know you’re on your way to a boring class—here’s something to read so you don’t fall asleep,” “There’s going to be a quiz on this tomorrow, so you better study up!”

I’m hoping that Paul might consider “adopting” MSU Bozeman with me.

—Bonnie Goodman, 5/14/16

Paul Erickson at MSU Bozeman

Solid AM visit to Louisiana State University in Shreveport, again dealing with the constant rain – three inches reported today! I was stoked to be joined by experienced DC leafleter Stephanie Huffman for this one – a real trooper braving the weather to make it out to join me.

At Bronson Hall, we not only got a good number taking booklets, but also a few responding very enthusiastically. I met Sherman [below], who got a Your Choice on his way in to class. He read it there, then stopped on his way out afterwards to tell me how much he was moved by the information. He told me his mother used to raise pigs at home, and when he was young, he never liked that they killed them for food. He said the leaflet made him realize this really wasn’t necessary, and he wanted to know how he could change his diet “so no one needed to die in order for him to eat.” After a quick talk with some good meal ideas for him to start off on, he got a Guide to Cruelty-Free Eating for some extra help and was ready to begin!

Stephanie, working over at the union, also got some solid interactions, with a few conversations she had working out really super. A true natural at spreading kindness, it was awesome having her come out to help for the day!

Team Vegan member Yuri Mitzkewich, 4/19/16

Sherman at LSU Shreveport

Thank you to Tarun Bishop, who helped us leaflet Portland State University even though he had a final exam the next day at his college!

Nettie Schwager met someone who expressed very much gratitude that we were there, and had some good conversations.

I met multiple people who approached me and asked for a booklet; a man who came back for a second Even If You Like Meat for his friend; multiple people who wanted to change their diets; a woman who used to be vegan but didn’t take B12 supplements, and has some other health issues, who’s moving slowly back toward a goal of being vegan again; and a 22-year-old lifelong-vegan man.

—Cobie deLespinasse, 5/3/16

Our last day in Celaya, we visited the main high school of the city early in the morning, and the UNITESBA, a small private college, afterwards. At the high school, we had a great take rate. The mother of a student approached us – after taking a look at the leaflet her daughter received – and told us she was against animal cruelty and liked what we were doing.

At the UNITESBA, we were allowed to distribute leaflets, but also some conferences were taking place, and they asked us to explain what we were doing in the auditorium. I ended up giving a brief talk about eating veg to 50 students, and every one of them received a leaflet.

After the talk, Karla and Mariana [below] told us they are going veg. Karla explained that she had the idea in mind but didn’t know where to start. We gave them advice on how to start the process and directed them to our Spanish web site for tips and info on how to do it in a sustainable way.

A good way to say goodbye to Celaya.

Team Vegan member Emmanuel Marquez, 4/13/16

Karla and Mariana at UNITESBA

Gaby Barbado, Sande Nosonowitz, and I handed out 871 booklets at Dutchess Community College today.

I arrived earlier than planned and spoke with three students, at different times, who said they were thinking about going veg and that this outreach motivates them. I told them about VO’s Vegan Mentor Program (VMP).

A man thanked me for a booklet, stating that he was determined to eat healthier. He got a Guide to Cruelty-Free Eating.

Diamond told me that she was vegetarian in the past, but was getting headaches. We discussed some different health issues, I told her about the VMP, and she wants to try again.

Tianni took a Your Choice and asked for another one for her boyfriend. I gave her a Guide and VMP info; and Sande, who is a vegan coach, said she’d help her too.

Sande also had a great discussion with Lea [below], who felt very sad about what happens to the animals she read about in Your Choice. Lea could not believe the horror. She wants to make a change in her eating, but was worried about money and convenience. We told her about the VMP, and Sande offered to assist her directly, since they hit it off so well.

—Karen James, 4/22/16

Lea and Sande at DCC

Great day – Yuri Mitzkewich and I handed out [a record] 1,550 booklets at the University of New Orleans, and had a lot of very good conversations with people. A student in a group walking past, with two of them taking leaflets, said to the others: “Check out on the second page what they do to these little chickens, you don’t even wanna know, it’s crazy!” One student told me that he chose a cheese sandwich instead of a chicken sandwich for lunch (he had gotten a brochure in the morning). I talked to Eric, a professor who approached me and asked some questions. We had a very good conversation, and he wanted to go vegan also because of ahimsa, the Buddhist ideal of nonviolence.

At Benjamin Franklin High School, I met a student named Darrell, who was really happy and so touched that he almost started to cry. He was thankful that we did some activism for the cause. He said that he wanted to go vegan, and we talked about healthy vegan nutrition. He gave me his email address and said, “Please send me all the important information!”

—VO intern Doris Schneeberger (below), 4/5/16

Doris_Schneeberger at UWA

While the wind at the University of Northern Iowa may have had an impact on the quantity of booklets handed out, it did not affect the quality of the interactions.

The highlight of the day was talking with Karly, who stopped to ask about getting involved. As we talked, she mentioned she had been thinking about becoming a vegetarian and then she received a booklet last semester, which gave her the “push” she needed, and now she is vegan. This is the first time I could directly trace back from a vegan to a booklet I handed out – what an amazing feeling! We talked about the Vegan Mentor Program and potentially leafleting in the future, and we exchanged contact information.

—Patti Rogers-Engelby, 4/11/16

Elena Napora, Karin Nelson, and Kim Moffatt at UAlberta
Above (from left) are Elena Napora, Karin Nelson, and Kim Moffatt at UAlberta’s North Campus, where they handed out 2,000 booklets in a single day!

What a great start to Alberta! I was joined by two veteran activists, Elena and Karin, and we broke the record for the University of Alberta!!

We each had a few great conversations with students and even faculty. During the slow moments, the resident hares, who still flaunted their winter coats, had no qualms hanging around us.

Still floating with happiness about this day.

—Kim Moffatt, 4/13/16

Nate Hill and new vegan at Buffalo State

From VO Outreach Coordinator Steven Litrov:

Yesterday at Buffalo State, I talked to one student who asked about options in his area (Queens, NY) and told me he didn’t realize what the egg industry was about until reading the booklet. Being joined by my friend Nate Hill and his friend Emma Kyte for the last class change made my day. They were both stoked to help and did an awesome job interacting with students. Towards the very end, we met a vegetarian who had recently gone vegan [above, with Nate]. Students were kind overall, the school had explicit vegan options, a Just Mayo dispenser, and several Hampton Creek signs in the dining hall. Awesome!

John at UB

Today was a bit bumpy going to three campuses that either haven’t been leafleted in a long time or at all, but I had a moment at the third school to make it all worth it. At the University at Buffalo South Campus, I came across a student named John [above] who went vegetarian two years ago as a result of reading a leaflet he found on the ground at Niagara County Community College! He was very grateful for VO’s work and found it very impactful. He told me he still eats fish for omega-3, but seemed optimistic about ditching it after talking about supplements. At Medaille College, I interacted with several students who responded well to the booklet, including one vegetarian who is aspiring to go vegan.

—Steven Litrov, 3/29/16

It was my second year tabling at the Valley Vegfest in Northampton, MA. A woman told me she went from vegetarian to vegan because of a VO pamphlet she got somewhere. There were some good conversations, a bunch of people signed up for VO’s e-newsletter, and I got to meet Ginny Messina! Several people expressed gratitude for the CVA pamphlet because of previous frustrating conversations with religious folks.

—Lana Smithson, VO New England Outreach Coordinator, 4/2/16

Lana Smithson at Valley Vegfest

Josie Moody and I had a great afternoon doing Pay Per View at Cosumnes River College during their health fair. A total of 42 people viewed the video, and 27 of them took a survey so we can follow up with them in a couple months to see if their diets have changed.

—Jack Norris, VO President, 4/6/16


Kaylyn Rhoads and I were thrilled by the success of leafleting the Arnold Sports Festival in Columbus! Thirteen activists leafleted March 4, 5, and 6, handing out a total of 3,800 booklets. We went through 2,500 Compassionate Athlete booklets almost after the first day, they were such a hit!

—Ryan Bulzan, MFA Columbus Outreach Coordinator, 4/8/16

Volunteers at Arnold Sports Festival

Katia Rodriguez and I visited the teacher’s college Escuela Normal Superior Moisés Sáenz Garza for the second time but different students attended; plus, a small congress for graduated and working teachers was taking place, and we handed them leaflets on their way in, early in the morning. Marcia Hernandez and Isaac Marquez [below] joined us, and we formed a wall that no one could pass through without taking a leaflet.

Marcia Hernandez and Isaac Marquez at ENS Moisés Sáenz Garza

Afterwards, we headed to CEU Unidad Loma Larga, a small private university. The dean allowed us to leaflet in a format we have been using a lot lately. We visit all the classrooms and hand a leaflet to each student and teacher. We also give them a condensed talk about veg eating, addressing three main points: it is perfectly healthy and possible to stop eating animals, it is easier than it looks because they already eat veg meals without noticing, and that a lot of people are doing it. We complemented the talk with personal experiences and practical examples to reduce animal-product consumption on a daily basis at work or school.

We met Pablo [below, left], Jose [below, right], and Alfonso: all of them decided to drastically change their diets to help animals, and many more students were very receptive and interested in the topic.

Pablo and Jose at CEU Unidad Loma Larga

The dean of this CEU unit is extremely interested in working with us; he is even transitioning to a vegan diet himself. We talked about future collaborations, including talks, consulting to have a vegan menu in the cafeteria, and a presentation Katia will do for the heads of the institution to expand these actions to other units of the university.

A very good day of outreach.

—Emmanuel Marquez, 3/28/16

John Sakars, Bogos Kalemkiar, Jenny & Peter McQueen, Alex Greenwood, and Dorna Moss
Above (from left) are John Sakars, Bogos Kalemkiar, Jenny McQueen, Peter McQueen, Alex Greenwood, and Dorna Moss at York University.

Today at the Keele Campus of York University, we handed out 6,278 booklets – this beats the previous Canadian record for a single day, which was 5,000 at McMaster University last September!

I had several conversations. One was with someone who thought he was pre-diabetic and was very convinced he needed to eat lots of meat, although seemed somewhat interested in the discussion; I eventually had to end the conversation but he took a leaflet and Guide to Cruelty-Free Eating. Another was with someone who seemed to know the issues and was down to eating meat twice a week; I think he will progress further. I met several people who were new to veganism.

A group of Sikh students were in the vicinity doing outreach of their own; I took up their invitation to try wearing a turban and ate one of their veggie samosas that they were giving out. They were all lacto-vegetarians; I gave them leaflets and Guides, and I had a particularly good conversation with one of them who said that his religion was against harming animals, which was why they did not use meat or eggs, but then he wondered why milk was still used and wants to stop using that too.

—Alex Greenwood, 3/16/16

Today at San Jose State University, Vanessa [below] stopped to tell me that she has been vegan since I handed her a booklet last year! I also met several members of the new veg club on campus – they seem to have a lot of great things in the works!

—Steve Erlsten, 3/1/16

Vanessa at SJSU

Such a fun day in sunny Jacksonville, spreading kindness at the Northeast Florida Veg Fest! The weather was beautiful and the crowds were heavy with vegans, vegetarians, and many transitioning who came here to find out more.

On hand representing for the animals today were Jake Wilson [below, left] and Jackie Glosson [below, right] from the University of North Florida AR club, UNF Vegetarians and Vegan Association. While Jake worked the table, spreading the message about the work Vegan Outreach does, Jackie was joined leafleting on the walkways by local leafleter Jyoti Chawla [below, center], getting out lots of info. Jyoti and Jackie were amazing to watch, very enthusiastic and inviting, getting many in the crowd to take Compassionate Choices and Your Choice booklets, and also encouraging them to stop by the table and find out more.

Jake Wilson, Jyoti Chawla, Jackie Glosson at the Northeast Florida Veg Fest

Many who came up to us were reporting they loved VO, and already were following our work via social media. Several dozen locals were inspired to join us for future leafleting here at the local universities next semester, as well as get connected with Jyoti, who runs regular leafleting in the downtown area.

All in all, it was a super fun day! So great to see more and more people interested in changing their lifestyle to help the animals!

—Yuri Mitzkewich (below), 3/5/16

Yuri Mitzkewich at the Northeast Florida Veg Fest

Dilan Fernando, Jenny Li, Kieran Watkins, and I handed out 2,220 booklets at Monash University, setting a new one-day record for the Clayton campus. The highlight of the day was someone telling me they got a booklet from us last year and have been vegan ever since!

—Sam Tucker, 3/3/16

Emily at UMD
Above: Longtime Team Vegan member Emily had a 100% acceptance rate while leafleting a recent Al Gore talk at the University of Maryland!

Today was an interesting day. A lot of people at Banaras Hindu University wanted to know about the cause. The local vendors and rickshaw-pullers came up to get the leaflets. A girl told me that 5 months ago she turned vegetarian, and she was thanking me for promoting it. Many guys came up to ask me about why I’m doing this, and how it will help in the long run. A few said they are already vegetarian, and they feel happy about it. The police were helpful. More than 6 students asked me how they can also join the movement. A guy took 10 leaflets with him because he wanted to show the content to his non-veg friends, and he told me that he was already telling his friends to turn vegetarian. A few groups were talking about being vegetarian with each other after I gave them the leaflets.

It was a good day. Thank you for reading my first report!

—Pooja Rathor, 1/31/16
Pooja Rathor and new vegetarian at Hindu College
Above is Pooja at Hindu College with the first student of the tour who came back after reading his booklet to say thank you and “I am never eating meat again.”

Pooja Rathor, Kimberly Moffatt, Saurabh Sonkar, our driver Mukesh Patel, and I handed out 3,400 booklets today at Banaras Hindu University, one of biggest campuses in Asia.

One professor asked us for 65 booklets to give to his class and said he supported what we are doing. We spoke to dozens of students that had questions, probably more than 50. Three times while explaining why we promote veg eating, little groups formed. Several students asked for a few more to show their friends. Super nice students again and 99.5% take rate. We saw innumerable readers and many reading cover to cover.

My favorite part of the day was when a massive bull helped funnel foot traffic to Kim [below] for 15 minutes or so. I like to think he was helping out on purpose.

There is a large amount of street animals in Varanasi, especially cows, who can be seen lounging or rummaging through trash regularly. In gridlock traffic, a bull just sits in the road as people weave around, and it’s no big deal. Sometimes 3 or 4 just sit in a traffic lane.

Truly epic day of outreach – feel we saved a lot of animals today and made many new friends.

—Vic Sjodin, 2/1/16

Kim Moffatt and bull at BHU

Rainy day of leafleting at the College of Charleston to begin this week. Waves were coming through, but thankfully the heaviest of it was in shorter spurts. Braving the conditions, I was happy having Lauren Walker join me. Together we handed out 1,286 booklets, and both of us had interested students stopping to talk to us through the afternoon.

The best part was meeting Jade [below, left], who stopped to say she was already vegetarian 6 months now – from getting a Your Choice here on campus last semester! Very cool, and good to see she was very happy with the decision. She even said she may be wanting to go further from this now and try eating full vegan. Another success story for VO!

Jade and Tia

On Thursday, I had a fun and productive return visit to Benedict College, with almost 40% of the students getting a leaflet! I had some awesome conversations, a couple with students remembering me from last semester. I also got a few shout-outs, and students thanking me for the info, saying how interesting they found it. A few even saying they’d decided to get salads from the campus BK because of receiving one!

Towards the end of the day I met Tia [above, right], a student who got a Your Choice in the morning and kept passing by my spot on and off all day. When I was getting ready to wrap it up, I asked her if she’d read the leaflet and what she thought. She said it was very compelling, and was interested to try eating more vegetarian foods, only it was not easily doable for her, because of living with family who aren’t veg. We talked a while about all the options available close by, plus some of the resources available, and she opened up more and more to the idea. After giving her some good ideas to get started, she said she’d be giving it a go, reducing her animal consumption 50%. An encouraging end to the interaction, especially for a student coming from her family background.

Awesome day all in all, and great to find such a receptive audience here!

—Yuri Mitzkewich, 2/22/16

Met a young woman [at Oregon State University] who excitedly told me that receiving a pamphlet from me previously (determined it was a Compassionate Choices) had a big impact on her. She is not veg yet but making changes in this direction. Gave her two more booklets for further inspiration.…

Yesterday was a milestone of sorts. Cobie [deLespinasse] and I together have given out 100,000 booklets. We are regular leafleting partners, so combining our numbers seems fitting since it highlights the power of team work.

—Nettie Schwager, 1/28/16
Nettie, Cobie, and CCC student
Above (from left) are Nettie and Cobie at Portland Community College; and a student Cobie met at Clackamas Community College, who stopped eating eggs because of a booklet!

At the Universidad Emiliano Zapata, Katia Rodriguez and I visited 24 classrooms and handed a booklet to each and every one of the students and teachers in them, followed by a brief speech on the content of the brochure: how not eating animals is healthy, what sort of meals they already eat that are veg, and invited them to join the thousands of people who are changing their diets to help animals.

Emmanuel Marquez with UNEZ class

Students were interacting quite a lot, and were really curious and focused on what we were saying. While Katia was handing out the leaflets, there was a student telling her that he always wanted to be a vegetarian but didn’t know where to start; he thanked us for being there. We met around four students who were already vegetarian, and two students asked for a couple more leaflets to share with their families.

UNEZ students

Later that day, we received a message on VO’s Spanish Facebook page from one of the students of this university, asking us to guide her because she wants to go vegetarian. We directed her to the new Spanish section of the VO web site. She then wrote a two-page-long Word document telling us about her experience studying agronomy, and how she dropped out as she couldn’t stand the idea of killing animals; she thanked us for attending, and she’s now trying to go vegetarian.

—Emmanuel Marquez, 1/26/16

From an Arizona State University student, the same day Lori Stultz and Phoenix Huber handed out 900 VO booklets at the Downtown Phoenix campus:

I was walking on campus as a young woman handed me a pamphlet about making a difference through a vegan lifestyle. I’m currently a vegetarian with hopes of someday becoming fully vegan. I just wanted to say thank you to everyone involved in this organization. As a vegetarian, it can be really difficult sometimes explaining how I don’t want an animal on my plate. I also realize just the thought of a vegan/vegetarian diet gives people a fear of not knowing what to eat once they give up animal-based foods.… Thank you for allowing other students to visualize a compassionate diet by normalizing the absence of animal products.

—JO, 1/20/16

Wow! Two great days of outreach at Arizona’s Chandler-Gilbert Community College and Glendale Community College! The take rate was phenomenal at both schools, and I had several conversations with students who were interested in going vegan. I also had a handful of students stop just to say thank you for being there, and a few athletic-looking guys stopped (at both schools) to talk about vegan nutrition and athletic performance.

I met a wonderful couple at Glendale CC [below], who said they received a booklet last year and went vegan as a result!

—Lori Stultz, 1/26/16

Vegans at Glendale CC

Vegan Outreach supporters Russell and Meredith had dinner with us recently, and Russell said he reads this e-newsletter every week, has for many years, and always finds something useful in it.

Hello, Russell and Meredith, and thank you for all you do for VO!

—Jack Norris, President, 1/20/16

Alix Pulido at Cerritos College

Awesome first day of my spring trudge with three of the MFA intern department’s finest! The traffic at Cerritos College was flowing and friendly all day, and all three interns did a pretty spectacular job with their first or second time leafleting.

Alix Pulido [above] was incredibly ambitious, making sure to get everyone who dared to cross her; Xiaoyu Lu [below, left] surprised me, going from a chill, soft-spoken demeanor to also getting everyone who crossed her with some of the biggest enthusiasm I’ve seen; and I felt like I was watching myself seeing David Pinski [below, right] leaflet! I personally had no interactions to write home about aside from a few students telling me they’re vegetarian, but David shared with me that a student asked him for a booklet, talked about it, and said he was going to do some research; and both Alix and Xiaoyu came across students interested in volunteering!

—Steven Litrov, 1/11/16

Xiaoyu Lu and David Pinski at Cerritos College

Vic Sjodin and Adrian Lopez joined me at the Universidad Autónoma de Baja California for the closure of the tour. Adrian did an amazing job [below, left] – he is a great animal rights activist, and he has leafleted before but it was his first time doing it for farmed animals. The three of us reached 2,800 people.

Adrian Lopez and students at UABC Tijuana

Alejandro [below, left] is a vegetarian; he thanked us for being there and asked for a bunch of booklets to share with his classmates. Alondra [below, center] decided to go veg after getting informed by the booklet she received. Janet [below, right] is a vegan who was very happy to see us there.

Many people were reading the booklet [one, above, right], and some showed interest in the topic. It’s nice to see how Tijuana, and Mexico in general, is changing. With a steadily increasing number of vegan and vegetarian restaurants all over the country, you can tell the culture is changing, and it’s nice to know we are taking part in that change.

—Emmanuel Marquez, 11/26/15

Alejandro, Alondra, and Janet at UABC Tijuana

Great time leafleting the last Chicago Bears game of the season! David Carter (who’s on the cover of the Compassionate Athlete booklets) was signed to the Bears earlier in 2015, so this was a really good opportunity to raise awareness of the fact that vegans can gain muscle too!

We had made some signs to hold while leafleting [below], which was a big hit – lots of people made encouraging remarks when they saw them. So all in all, signs plus the leaflets, thousands of people saw the compassionate message today! Big thanks to Lucy, Jamie, my mom, and John C. for coming out!

—John Deetjen, 1/3/16
Lucy, Jamie, John C, Mary, and John D
Below (from left) are Lucy Contreras, Jamie Jungenberg, John Corrigan, Mary Jungenberg, and John Deetjen.

Beth and Payton at ASU Tempe

Solid day at Arizona State: lots of readers, friendly students, many conversations, and several thanking us for our work. Highlights include meeting Beth [above, left] and Payton [above, right], who now want to go veg!

I also ran into a woman who I had spoken with while she and her boyfriend were on vacation at Venice Beach this summer [below, with Kimberly Moffatt leafleting]. She recognized me and was freaked out and couldn’t believe it was me on her campus. Both she and her boyfriend are still veg!

—Vic Sjodin, 11/4/15

Kimberly Moffatt and aspiring vegans at Venice Beach

Stephen F. Austin State University was one of my favorite schools of the tour – students were awesome, great leafleting all day, security was happy to see me, and I met a student [Trevon, below] who went vegetarian after getting a booklet last year!

—Steven Litrov, 11/10/15

Trevon at SFA

We had a great time at the Portland VegFest! My volunteer Dima Tsvetkov from Vancouver, BC, came all the way down to help out on Saturday. We met a lot of really great people (ate tons of great food) and met quite a few people looking to get involved in outreach! A few stories stick out:

The parents of the Gerrett family began their five-year stretch of veganism after receiving an Even If You Like Meat on their college campus in Iowa.

A high school student from Reno, NV, came out with her mom and said she was in a vegan club at her school! I gave her two packs of literature to get started.

A woman picked up a pack of booklets for her vegan T-shirt company (she likes to send a booklet with her orders).

And countless people just thanked us for the work we do. Go, VO!

—Jose Elias, 11/15/15
Jyoti and Gabby at CFVF
Above (from left): At this year’s Central Florida Veg Fest, Jyoti Chawla placed Compassionate Choices booklets into the hands of 650 people, and Gabby let us know she went vegan two years ago because of a Why Vegan? booklet!

I talked to Monique again at Sonoma State. She went vegan after talking to me the past two semesters! She has been struggling with the non-vegan partner issue, but she seemed optimistic after I gave her a Guide to Cruelty-Free Eating!

—Steve Erlsten, 11/18/15

Excellent take-rate and many positive interactions at the División de Ciencias Económico-Administrativas de la Universidad de Guanajuato.

Around five people told me they loved the booklet. Glenda [below, right] is going veg after reading it, and Ana [below, left] will reduce her consumption of animal products.

A great day of outreach.

—Emmanuel Marquez, 10/27/15

Ana and Glenda

I knew today was gonna be a good one when the second student I handed a booklet to, Elexis [below], happily said she was converted vegan from getting a Your Choice last semester – delivered by Mobile’s own Tracey Glover!

Joan, Roy, and Holise – friends from Alabama AR group ARC (Awakening Respect and Compassion for All Sentient Beings) – met John and me on campus early, ready to make a difference for the animals at the University of South Alabama. This group [below] got literature into the hands of nearly 20% of the student body – amazing outreach for 6 hours! Their enthusiasm was contagious as they connected with students, encouraging so many responding positively, and stopping with them to talk. Not hardly surprised with this group, we broke the previous record before noon and ended up passing the mark by over 700 students before we’d finished. Wish I had a crew this good at every outreach on the schedule!

—Yuri Mitzkewich, 11/11/15
Elexis, Yuri, Holise, John, Joan, and Roy at USA
Above (from left) are Elexis, Yuri, Holise Cleveland, John Sakars, Joan Dixon, and Roy Duvall.

The bitter cold morning at Southern Connecticut State University did not stop this dominating team of leafleters! Aleta Markham [below, left], Wendy Horowitz [below, right], Ryan Golden, and I were met with appreciation and enthusiasm as we handed out booklets as quickly as possible during the busy class changes. I would like to share three of the several positive interactions we had, as they pretty much sum up the success of our day.

Aleta Markham and Wendy Horowitz at SCSU

First, there was a professor who stopped and had a lengthy conversation with Wendy. He told her that he taught an ethics course, and reported seeing an overall increase in his students’ interest in animal ethics.

Second, at one point we had retreated to the student center in between class changes, and we all noticed a group of big guys (we assumed football players) sitting at a table reading a Your Choice booklet and discussing the content [below]. When we started heading back outside, one guy who had been sitting at the table popped up and came running over to us. He asked if he could grab four or five more booklets to give to his friends.

Readers at SCSU

Third, during the last class change we leafleted, Ryan and I handed booklets to a group of girls walking by. After they all received a booklet, one of the girls exclaimed, “Oh! Is this the book everyone has been talking about?!”

Needless to say, we all felt it was a very positive day at SCSU!

—Lori Stultz, 10/5/15

Today I leafleted West Bend East High School and officially broke the record for the most high schools leafleted in Vegan Outreach history!

—John Deetjen (below, leafleting his 102nd high school campus!), 10/29/15

John Deetjen at East High School

A very special day! Yvonne LeGrice reached her 100,000th animal-saving VO booklet handed out to students today at Cal State Los Angeles! That is a whole lot of lives changed. That is many early mornings and long days. Truly a tremendous accomplishment for a volunteer. Thank you, Yvonne.

Yvonne LeGrice and Vic Sjodin at CSULA

I still had some vestigial UK slang embedded in me. I kept saying “Cheers” after someone took a booklet. It was refreshing to have a 99% take-rate after the more difficult UK leafleting. I saw an astounding amount of people reading. So many were discussing the literature – it was awesome!

Emmy Jones is a high school student who helped me leaflet for 15 minutes when it was slower and wants to leaflet again. I also spoke to several interested students, including Jose, who was vegetarian and wants to go back to being veggie and try veganism. I spoke to another interested athlete who had read the Compassionate Athlete.

Emmy Jones, Vic Sjodin, Yvonne LeGrice, and Kim Moffatt at CSULA
Above (from left) are Emmy Jones, Vic Sjodin, Yvonne LeGrice, and Kim Moffatt at CSULA.

Phenomenal day, over 4,000 fertile minds reached, and Yvonne reaching 100K was truly special. We then celebrated with a fast-casual feast at Veggie Grill. Thank you, Yvonne, for getting up early and joining us today, and congratulations on reaching your goal. Just absolutely amazing! What an uplifting day!

Lastly, huge thanks as always to my partner Kim for joining out of the goodness and sincerity of her heart, getting up early and grinding it out for the cause, not for attention or remuneration. I’m very thankful for her efforts and assistance today and every day.

—Vic Sjodin, 10/19/15

It was a really excellent day at both Anoka-Ramsey Community College and Bethel University today. The take rate was incredible, tons of students were really excited to get a booklet, I met a few vegans, and met one guy [Connor, below] at Anoka-Ramsey who had been considering going vegetarian, but was concerned about getting enough protein. I assured him there was nothing to worry about, gave him a Guide to Cruelty-Free Eating and my card, and let him know about our Vegan Mentor Program; and he left seeming really optimistic and at ease. I was also happy to set a new record at Bethel U!

—Steven Litrov, 9/14/15

Connor at ARCC

I was very thankful for Julie being along this week, since my lingering cold finally caught up with me this morning. We turned out early anyway, and thankfully weren’t waiting long before the cavalry started showing. Thanks to our awesome host, Tom Aiello (the widely known “vegan professor” here at Valdosta State University), who put the word out, for the first time we got some solid help here with VSU students joining in the action. And thanks to his pulling some strings, we got permission to leave the usual spot at the public sidewalk to move onto center campus. This simple change of location put our visit here into overdrive!

Leafleting team at VSU
Above (from left) are Christian Evans, Yuri Mitzkewich, Allie Sledge, Kellis Herring, Sarah Moore, Tom Aiello, and Julie Henry; along with Madison Tucker, they reached more than 2,200 students at Valdosta State!

Christian and his friend Sarah were great, having looked over Vic Sjodin’s How to Leaflet? video the night before. While Julie and I stayed at the campus center, the two of them visited the cafeteria building, working there through the lunch period. The best outcome we had from today was that while we were leafleting, Christian was also signing up any interested students for a soon-to-be-established VSU veg club. An awesome development, since none had existed here yet. New members Allie, Kellis, and Madison, who just signed up, even dropped their own plans today to join us, handing out booklets for a solid hour in the afternoon. Couldn’t have hoped for a better day on campus here with these developments!

Samantha at VSU

Another highlight here was meeting Samantha [above], who stopped after getting her Your Choice to tell me she was already vegetarian. I gave her a thumbs up and, like usual, asked what had gotten her started. She said it was the Your Choice she’d gotten the semester before, and looking me over said, “I think it was even from you”! Yay!! She told me the booklet made her see the suffering the animals are subjected to and that she would be better off not supporting it, deciding from then after to give up eating animals for good!

Hard feeling sick much when great stuff like this is going down!

—Yuri Mitzkewich, 9/16/15

Highlight of the day was getting a message from the person in charge of PETA’s “I, Chicken” campaign (a virtual reality depiction of life as a chicken that’s touring across Aussie universities) saying that they had lots of students at the Brisbane universities telling them they hadn’t eaten any meat since they got a Vegan Outreach booklet the other week.

—Sam Tucker, 9/10/15

Stephanie Bustamante at Baruch

Today a group of us handed out booklets faster than ever before at Baruch College, so we will schedule a return visit again soon! Had a few good comments from people who stopped to talk. Grateful for the help of awesome volunteers: Stephanie Bustamante [above], Cassandra Callaghan [below], and Matt Ruscigno!

—Eileen Botti, 9/1/15

Cassandra Callaghan at Baruch

At the University of Maine at Farmington, I heard from a student, Olivia [below], who said she went vegetarian two years ago after receiving a booklet from me.

Olivia at UMF

A young man was very happy to get the booklet and asked for 10 more to give out in his next class, which was some sort of environmental class. A philosophy professor (who described himself as 99% vegetarian) stopped to chat and thought the info was very interesting.

—Lana Smithson, 9/14/15

My day of leafleting at Eastern Connecticut State University was awesome. This was by far the most enthusiastic group of students I’ve interacted with. I had a lot of students stop and tell me that they were already vegetarian or vegan, and most of those same students expressed a desire to get involved in a student group that focused on raising awareness of farmed animals. Luckily, I had been in touch with a student who is already in the works of starting a group at Eastern, so I was able to exchange students’ information.

Readers at UConn and ECSU

My favorite part of the day was when I was able to have a conversation with and give a Guide to Cruelty-Free Eating to a student that made a harsh comment to me at the beginning of the day. He walked by four or five times after he initially made that rude comment, and I think he observed the enthusiasm other students were expressing when I handed them the Your Choice booklets. I could tell he was a little embarrassed, but he ended up approaching me again and proceeded to ask me how he could start reducing his meat intake. He hadn’t heard of any of the faux meat products, or of any of the different types of milk alternatives. We ended up having a great discussion, and he walked away saying that he wanted to try some of the meat and dairy alternatives.

It was very motivating to see such a large number of students express interest in these issues.

—Lori Stultz (below), 9/11/15

Lori Stultz at UConn

It felt so good to get back out in the field. And guess what? The record for any school in the state of Michigan is OURS!

Griselda Mucollari at WSU

The seven of us [Becki Markle, Karen Oberg, Natalie Sienicki, Mitch Rosen, Griselda Mucollari (above), Stephanie Lipari (below, left), and John Oberg] handed out over 4,000 booklets at Wayne State in downtown Detroit. It was the first day of classes, and this is one of my favorite schools in the country. Such a diverse and friendly crowd.

Stephanie Lipari and Griselda Mucollari at WSU

My mom [below] broke her personal record by 79 booklets! Natalie and Mitch’s first time leafleting was at Warped Tour a month or two ago, and they’re eager to join me on campuses this semester. Griselda is a person I met at VegFest, and she was a natural – even leafleting a dump-truck driver [above, right] who was driving through campus for some construction! Becki made the 90-minute drive like a boss. And Stephanie also made a lengthy drive and dealt with a parking nightmare to hold it down for a couple hours. Great day!

—John Oberg, 9/2/15

Karen Oberg at WSU

At Laney College, I met a professor who loves it when his students come to class with booklets. He says that between the booklets and the conversations they have in class, three to six of his students go vegan every semester!

—Steve Erlsten, 8/24/15

Ventura College

I’m attaching a picture of Hannah [above, center], whose response to the offer of an Even If You Like Meat was, “YES! I love you!!!” followed by a couple of hugs and much chatting about doing vegan outreach. She was raised vegetarian and went vegan just two weeks ago, so was very excited to see us [at Ventura College]. Even better, she wants to leaflet with us. Her high school is adjacent to campus, so we’ll try to make that happen soon. Her enthusiasm made my day…seeing scores of students reading the leaflets also made my day. And kind Beate [Wolfe] and her dogs with their smiling faces made leafleting infinitely more enjoyable. Student receptivity was at an all-time high and I’m pretty sure I met more vegans on campus this semester than ever before.

—Barbara Bear (above, right), 8/19/15

This morning I woke up to more records being broken than I can even remember, including someone handing out their half-millionth VO booklet, the second biggest day ever for U.S. leafleting at a single school (8,200), someone doubling their previous best college leafleting day, someone breaking a very-hard-to-break record on their first day of the fall semester (in NEBRASKA!), and someone else increasing our social media engagement and following like WHOA. The point? I work with heroes. You all amaze me.

—Lisa Rimmert, 8/25/15

Mark Devries at CSUN

Mark Devries (director of Speciesism: The Movie, above), Dane Charbeneau (below), Kim Moffatt, Lori Stultz, and Vic Sjodin handed out 8,200 VO booklets at Cal State Northridge!

Dane Charbeneau at CSUN

We had a good first day in Mexico this semester. Katia Rodriguez [below, left] joined me the whole day from 8 am to 6 pm at the Universidad de Monterrey. With help from Ana Paula Guajardo, Ilse Aguñaga, and Cindy Saenz, we reached 2,300 students with Fresco booklets.

Katia Rodriguez and Manuel

We met Manuel [above, right], who’s been vegan for 4 years now and was very happy to see us there. Students were very receptive, and we saw many reading the information [a couple shown, below, right].

Karen and readers

Almost at the end of the day, Karen [above, left] came to us on her way to buy a coffee; she said that she wasn’t able to eat the chicken in her salad after reading the booklet, and she is now trying veg eating. On her way back to the classroom, she proudly showed us her coffee and told us it had soy milk.

—Emmanuel Marquez, 8/14/15

Dane Charbeneau, Josh Crosby, Elyssa Land, and I had a powerful night of leafleting with video playing at Santa Monica’s Third Street Promenade. We had many conversations with interested folks and moved a lot of Guide to Cruelty-Free Eating booklets. The promenade was packed. One gentleman said his girlfriend was vegetarian and now understood and wanted to go veg. I spoke in a microphone and a crowd of 25 to 30 stopped to listen. Great night!

—Vic Sjodin, 8/8/15
Pomona crew
Above (from left) are Isaak Iftikhar, Jennive Torrez, Todd Lee, Kristin Aakvik, Chris Guinn, Vanessa Batyko, Jose Elias, Kelsey Hill, Vic Sjodin, Kyle Fujisawa, Ali Pester, Stephanie Frankle, Rachel Reese, Brenda Calvillo, Nicolas Tomas, and Beau Broughton at the Warped Tour stop in Pomona, CA, where they reached more than 12,000 concertgoers with Your Choice booklets!

I read a Why Vegan? pamphlet and could no longer ignore animals suffering for me. I will always be vegan. 16+ years, so far.

—Debbie L, 7/28/15
Danielle, Jillian, and Caroline

At the Detroit Warped Tour stop, Danielle and Jillian (above, left) let us know they received VO booklets a few years ago and went vegetarian as a result; and at the AR2015 conference, Caroline (above, right) told us that she went vegetarian because her husband got a booklet 5 years ago in Downtown DC and put it on their coffee table!

A leaflet I got [from VO at a Warped Tour concert in Kansas] was what made me further research veganism. Here I am 2 years into it… Never ever going back!

—Amanda D, 7/25/15
Baltimore Pride

While leafleting Baltimore Pride last weekend, VO’s Executive Vice President, Jon Camp (above, right), met John (above, left), who received a VO booklet at medical school 3–4 years ago and went veg as a result!

[Kristi Blazek, Tinya Duffey, Diane Freed, and I] handed out Compassionate Choices before [Bill Maher’s] show started and people were very receptive to the leaflets. A lot of people actually thought we were with Bill Maher; my favorite comment of the night was, “Oh, this is so Bill!”

It was Kristi’s very first time doing any kind of activism and she was awesome! And it was Diane’s first time leafleting – she was a natural too! Before the doors opened for the show, I saw people sitting down reading the literature. All in all, a very successful night!

—Alison Mercer, 7/17/15
Dallas crew

Above (from left) are activists Brooke Beck, Alicia Townsend, Kathy Beck, Kassy Ortega, Jose Elias, Chris Guinn, Krystin Elize, Stephanie Frankle, Beau Broughton, Armando Perez, and Jordan Fayo at the Warped Tour stop in Dallas, where they reached 9,450 people with Your Choice booklets!

Jennifer Pietrzycki [below] and I both work downtown so we met afterwards to leaflet near the cow sculpture in front of the Chicago Cultural Center. A few people stopped with questions including one of the leaders of the Green Party of Quebec who was visiting Chicago. He said they had translated Earthlings into French with a well-known hockey player narrating! One young man initially said no to the leaflet, then said he came back after seeing the cow sculpture.

—Leslie Patterson, 7/6/15

Jennifer Pietrzycki

John Jungenberg, Sandi Swiss, and I had an amazing time leafleting the Morrissey concert in Chicago – so many supportive folks and a lot who were interested in the information!

I met one girl who really wants to go vegan, another who was vegan and wants to get involved, and a lady who wants to donate!

John also talked to some interested people and was recognized from one of our bike / leafleting trips.

—Rachel Shippee, 7/9/15
Mountain View crew
Above (from left) are activists Stephanie Frankle, Kelly Lally, Steve Erlsten, Dain Finn, Jose Elias, Matt Braun, Sindha Agha, Adam Hoffman, Beau Broughton, Natalie Boyston, Jessica Carroll, Karly Placek, Chris Guinn, Lydia Harris, Victoria Morse, and Ryan Frazier at the Warped Tour stop in Mountain View, CA, where they reached 11,784 concertgoers!

This is Daniel [below, left] from Oklahoma City, OK, who we met at yesterday’s Warped date. He’s been veg for over two months from reading a booklet and loving it!

—Jose Elias, 6/26/15
Daniel and Raina Dye, Chris Guinn, Kassy Ortega, Jose Elias, Stephanie Frankle, Beau Broughton, and Radish at the Oklahoma City stop
Above, right are Raina Dye, Chris Guinn, Kassy Ortega, Jose Elias, Stephanie Frankle, Beau Broughton, and Radish at the Oklahoma City stop, where they reached 4,760 concertgoers!

Joselyn Aguilar, Gabriela Sánchez, Oscar Ureña, Carlos Contreras, and I handed out 10,800 VO booklets at the Universidad Nacional Autónoma de México, Ciudad Universitaria today!

Many people were interested in changing their habits after reading the booklet, like Verónica, who said she will go vegan. Nayeli [below, left] told us she is eating veg from now on. We talked a lot with Nelly [below, right], who used to eat fish and eggs, but after the talk and the booklet she won’t anymore; she also told us that our work was very good.

Nayeli and Nelly at UNAM

Arturo and Romina [below, left] are teachers of martial arts in a high school at the UNAM. They used to eat vegetarian but stopped awhile ago, though after reading the booklet they decided to do it again and promote it with their students. They asked for a bunch of booklets and our contact information to organize a talk for their students next semester.

Ramón and his girlfriend are vegans; he was very excited to see us and offered to make a donation right there. I told him to give to VO through our web page instead. Gustavo is giving a try to veg eating thanks to the literature; he told us that his classmates had a booklet that they passed around to each other. A single booklet reached out to a whole class!

Arturo, Romina, and Javier at UNAM

In the afternoon, we met Leonel and Zulema who will try veg too. A group of girls and a guy were passing by us and we heard one of them say, “Thanks to that leaflet I’m seriously considering being vegetarian” and another girl celebrated that by raising her arms. After a while, the guy came back and asked for a bunch of booklets to share with friends. His name is Javier [above, right]; he told us that most of his friends are vegetarians and they were very happy because their friend was being serious.

We saw a lot of people shocked by the content of the booklet, even a couple of them crying, and countless were reading. Maybe I wrote too much, but I just couldn’t save this to myself!

—Emmanuel Marquez, 5/21/15


This is Dennis [from Philadelphia, right] – he received a VO booklet and went vegetarian, and is now vegan! He’s looking forward to volunteering soon.

Team Vegan member Rachel Black, 6/6/15

Samira with Nicolas Tomas and Vic Sjodin

It was great to leaflet with Jane Jancys and Nicolas Tomas [below, center] – together we handed out 1,600 booklets at Cal Poly Pomona.

Highlights were speaking with Samira [above, left], who wants to go vegan after getting a booklet. And meeting Lilly [below, left], who went vegan from a booklet. We also met Elliot who had gone vegan from a booklet in the past. Bingo!

Team Vegan member Vic Sjodin (above, far right, with Nicolas Tomas), 5/18/15

Lilly with Jane Jancys and Nicolas Tomas

Aspiring vegetarian

At right is one of the Shippensburg University students Kassy Ortega reached this semester who is interested in going veg!

Jenny Richards’ church had a series of three speakers talk about something health and holistic related, so I gave a talk to about 40 women. It was very well received; we couldn’t stop the conversation.

Fast forward a few weeks later, and I spoke to a woman who is now going vegetarian (one day wants to be vegan!). I sent her an email that included our Vegan Mentor Program.

Team Vegan member Kassy Ortega, 5/3/15

Vegan at Evergreen

I ran into a student [right, at Evergreen State] who was handed a Why Vegan? pamphlet in 2004. He has been vegan ever since! He said reading it changed his life and he expressed his appreciation for our work.

—Shura Hammond, 4/15/15


Rachel & John

Today was a great day at the University of Wisconsin in Milwaukee. John Jungenberg and I handed out 1,644 VO booklets and had so many good interactions, including overhearing one girl tell her friend these “changed her life.” We got a lot of new volunteers, too!

Team Vegan member Rachel Black (shown with John Jungenberg), 4/29/15

John & Rachel

Awesome day of activism! Rachel Shippee and I handed out 1,612 Vegan Outreach leaflets to students at two high schools and one college [on 5/7/15]! We talked with a bunch of people who are now going veg!

Tonight I handed out my 100,000th VO leaflet at the Rock on the Range festival in Columbus! Over the time that I have handed those out, I have talked to hundreds of people interested in going veg from getting a leaflet – I feel very accomplished knowing that my actions have spared the lives of thousands of farmed animals. You can get that feeling too – get involved with Vegan Outreach so you too can help stop farmed animal suffering!

—John Jungenberg (shown with Team Vegan member Rachel Shippee), 5/17/15

Amazing record-breaking day on our first stop in NY! John Sakars and I were once again joined by Ellie Donohue-Miller, an amazing activist we had on our previous record-breaking days at Guelph, Niagara, and Brock; and a new leafleter named Amy Garside, who works at SUNY Cortland! Amy very much enjoyed her first time leafleting and has plans to continue doing outreach herself!
I was received very well by teachers and students at Tompkins Cortland CC and was quickly informed there was going to be a Cowspiracy screening next week. The take rate was amazing and having the opportunity to inform students about the screening and the school’s upcoming Earth Week (partly organized by our amazing, angelic host and professor at Tompkins, Amber Gilewski!) was really great. I had a few nice, long positive interactions with students who had concerns about what to eat and how animals are treated and their impact on the environment, and they were really thankful and attentive.

At SUNY Cortland, John also encountered Audray [shown], who had gone vegetarian after receiving a VO booklet last year and is now vegan! Hooray!

Team Vegan member Steven Litrov, 4/15/15

Sam Tucker at SBCC

David Zeller and I had a really good day here at the Australian National University – high take rate and receptive students. We more than doubled the previous one-day campus record of 650 booklets.

I had a conversation with a lady who said she ate meat but always felt bad about it and wanted to go vegan but didn’t know where to start, so I gave her a Guide to Cruelty-Free Eating and she said she was going to give it a go.

David had plenty more conversations with people who were interested in changing their diet, including a pescetarian who now wants to go vegan.

Team Vegan member Sam Tucker, 5/7/15

We visited a small but very interesting private school, the Alva Edison University, which promotes vegetarianism and veganism in the halls of the buildings! We were shocked to see posters of famous vegetarians and vegans such as Aristotle, Einstein, Da Vinci, Paul McCartney, Gandhi and many others [below].

Posters at Alva Edison University

The cafeteria is vegetarian and almost completely vegan. These conditions are due to the principal: he is vegetarian and a very nice man that we had the chance to meet. We had the support of a very energetic local group called MEDA; they are helping a lot, guiding us about the universities and introduced us to the principal [below].

Carlos Contreras and Emmanuel Marquez with MEDA activists and vegetarian principal

Despite the fact that the school promotes these values, not many students eat veg and the principal was so happy to have us there that he granted us the authorization to visit all of the classrooms and give a brief speech. So every leaflet that we handed out today was followed by an explanation of its content, the impact of factory farming and veg eating, with personal examples and local information. A lot of students reacted in a very positive way; an amazing experience.

Team Vegan member Emmanuel Marquez, 5/4/15

Quinton at Benedict

Right: Quinton, a student who is on the football team at Benedict College, received our booklets and is now interested in going veg!

Another amazing day leafleting Gainesville with Lynda Cozart! Day two and for a second time a leafleting record goes down. This outreach was orchestrated nearly perfectly, with me and her splitting up and each taking excellent posts on near-opposite ends of the Santa Fe College campus. Doing this we did 400+ on the first two class changes and at least 300 together for the rest. Great results for just the two of us!

Lyn had a faculty member come up to her at one point, thanking us for raising awareness and saying vegetarians were becoming lots more common on campus. I found four vegans and even more vegetarians on my side – more than we met last semester, it felt like. With the meat eaters we talked to, every one of them responded very positively to hearing that changing their diet to help animals wasn’t an all-or-nothing proposition. At least three of them promised to do what the Even If You Like Meat asked and cut their meat consumption in half. One omnivore towards the end though did let me know she was so disturbed by the booklet, she was finished then and there eating meat; and even better, said she’d be interested in volunteering next visit! Excellent news there – she was the second of two signed up today to get active in the future for animals.

Super developments again coming out on another big day for us in central Florida!

—Yuri Mitzkewich, 3/10/15

Damaris at RHC

Right: Damaris, a Rio Hondo College student who went pescatarian as a result of receiving a VO booklet in the past, now wants to go vegan and help her best friend make the switch!

Written to VO’s Senior Outreach & Strategy Coordinator, Vic Sjodin:

Once again, I would like to express my gratitude. I was deeply touched by your presentation and Q&A [at Cypress College]. I am excited to start my new diet and journey in life. I am done crying and will focus that energy to spread veganism. I want to be an example to my family and friends. I am excited to continue learning about veganism and to spread that knowledge.…

I read the three leaflets you provided from cover to cover. Shed a few tears for the pictures of Kevin and Emily. I am excited to go to Trader Joe’s, Sprouts, Fresh n Easy, and Whole Foods. The Guide to Cruelty-Free Eating is a tremendous help!

—TK, 4/17/15

Leslie at UCLA

Right: After reading the Your Choice she received at UCLA this semester, Leslie now wants to go vegan!

I leafleted for an hour today [at MiraCosta College]. The first person I gave a leaflet to had walked up to me with a plate of pepperoni pizza in his hand and, after receiving an Even If You Like Meat leaflet, said this pizza was the last meat he would ever eat. Another person said she is already a vegetarian but that she wants to reduce how much dairy she eats.… In one exchange, I handed a leaflet to a lady who then requested another to give to her coworker. A student later came up to me and told me that he supports the values of a vegan diet, that he is running for student government and that, if elected, he wants to work with me to propagate vegan philosophy on campus, after which statement he took five leaflets to distribute on his own. And on two separate occasions, students sought guidance as to how to volunteer with Vegan Outreach. I told them that they, too, could leaflet and referred them to our website to learn how to Adopt a College.

—Jason Pache, 4/2/15

Casey at Chaffey

Right: After hearing Vic speak at Chaffey College, Casey said, “I’m going full vegan!”

I ran into Max at the University of Nevada. He credits his veganism to conversations he had with the great Victor Sjodin six years ago at Penn State!

Special thanks to my gracious hosts, who have kept me well-fed and sheltered from the cold drizzle I always seem to bring to Reno with me!

—Steve Erlsten, 3/24/15

Alondra Sarmiento at ITA
Reader at ITA

We had two volunteers today at the Instituto Tecnológico de Aguascalientes: Alondra Sarmiento [right] and Israel Rodriguez.

Alondra had never met another vegan or vegetarian in person before; she also had never done activism at all. She told us she was very happy to meet us and that she felt very good helping animals by leafleting for the first time. She’s very shy and at the beginning she was having trouble doing it; but after some tips and jokes, she made it happen. She left with a smile knowing the positive impact she had on farmed animals, and decided to move from vegetarian to vegan.

Israel is not even vegetarian, but he has done activism for other causes before, such as screenings and a little bit of leafleting. He’s an energetic young man, he helped a lot and we talked about factory farming while doing it; he is trying veg now.

Besides the positive experiences with the volunteers, we had a lot of good ones with people receiving the leaflets. Three or four people asked for another leaflet to share. Two girls that help dogs and cats engaged in conversations about factory farming that turned out with them trying veg. And finally, a girl stood 20 meters away from us and read the leaflet from cover to cover [shown]. It was an energy-recharging day.

—Emmanuel Marquez, 3/19/15

Today was the Ryerson Winter VegFest. I met someone who I remembered talking to during a previous leafleting session at Ryerson University. I was able to find my report from 4/26/13 – this is what I wrote back then:

Tian at Ryerson U
CA booklet

I had several nice conversations today. One was with a young man who asked me if I was vegan and for how long. When I asked him the same back, he said he had been vegan for a month. I asked him what had prompted the change, and he said getting a Compassionate Choices and watching online videos. He is interested in learning how to eat better so was pleased to get a Guide, and I also gave him a Vegan button and took a photo. He also asked about volunteering, and I told him about Vegan Outreach as well as the Toronto Vegetarian Association.

He is still vegan! The photo [right] is the one from 2013.

I also met a man who initially refused a leaflet, saying that was no good, he needed to put on weight. I said I have the perfect one for you and whipped out The Compassionate Athlete. As he started flipping through it, he asked what it was about, and I said it was plant-based eating for athletes. He said he couldn’t go vegan or he would die! I told him I have been vegan for 25 years and I’m not dead yet; he and his friends all laughed with me, and he took the leaflet – win!

I also chatted with the Toronto Vegetarian Association volunteer at the VegFest. She wants to help leaflet and is a Ryerson student, so I took her information. I got to the table later in the day and by then they were all out of leaflets. She said the most popular was The Compassionate Athlete.

—Alex Greenwood, 3/12/15

Crystal at Phoenix College

Such a good day! Phoenix College is the most interested and receptive campus I’ve ever leafleted. Dawn Ratcliffe and I must’ve had at least 20 productive conversations with students, as well as had a handful of students want to go veg on the spot.

Crystal [right, reading Your Choice] had no idea about factory farming and now wants to go veg. She text-message ordered a Guide to Cruelty-Free Eating and started telling her friends about what she learned!

We got some e-mail addresses and even some staff were interested in learning more. Energizing day.

—Rachel Black, 2/18/15
Rachel Black and Jasik at UT Austin
On 2/4/15, Rachel teamed with Jasik at UT Austin, and together they reached 1,500 students!

John Sakars at CSUN
Adopt a College volunteer John Sakars has already gotten VO booklets into the hands of more than 16,000 students this semester!

My sister-in-law gave me an extra pair of ski pants, and today they totally saved me in the ~15°F weather! I was super warm but many students were clearly caught off guard by the -15°F windchill, so the take rate was a little lower than usual here at Queens College.

One student stopped after having received a leaflet earlier, and asked, “Is all of that true? Does that stuff really happen?” She was looking for reasons not to believe what was clearly shocking to her, and even pointed out that she didn’t see blood on the male chicks on the conveyor belt. I explained that they hadn’t gone through the machine yet. She asked a number of questions about the male chicks, about why they would do this, what their bodies are used for afterward, etc. After a long conversation (10 minutes is long in this weather) during a non-rush period, she left saying that she couldn’t go completely vegetarian yet, but would at least eat veg every other day.

She also said that she thought the use of attractive people in the leaflet was great marketing, and caught her attention enough to keep reading! She said she liked that the use of people making healthy choices throughout the leaflet seemed to have a more positive spin than how her veg roommate talks about the same issues.

—Eileen Botti, 2/24/15
Lisa N., Mike C., and Lisa S. at SSU
Lisa N., Mike C., and Lisa S. reached 400 students at Sonoma State University on 2/26/15.

The Compassionate Athlete booklet has been a total success for my four presentations, especially for the “Healthful Eating” one. I have never had so many students pick up booklets and read them from beginning to end during my Q&A session at the the end of the presentation.

—Lorena Mucke, 3/4/15

Chris Siegel at LBCC
Denzel at LBCC

Great to have John Sakars return to me from Vegas. He recruited one of his internet contacts, Chris Siegel [right], to join today. Chris was lovely and really took to leafleting. Together, we reached more than 2,000 students at Long Beach City College.

I met Denzel [right] – we spoke for a long time; he’s all about going vegan after reading the booklet. I also spoke to Gianpiero for over 20 minutes – he said it was a profound experience, talking with me and reading the booklet; he is well on his way and was telling me what he was going to say to his wife, and that he may join the VO mentor program. I had more than a half dozen other conversations – it’s so good to be able to speak to people in person – it’s one of the things I love most about Vegan Outreach on the pavement.

Another epic thing about this school is the long wait at the crosswalk where there are six lanes of traffic and a little island. I think the light changes every three minutes, so of course many read the booklets while waiting – many times I saw 10, 15, 18 reading. Bonus.

Really fantastic day that made me feel happy to be alive and thankful to be doing outreach. John is a real soldier and loves to leaflet.

—Vic Sjodin, 2/25/15

We tabled and leafleted indoors at Southwestern Illinois College today. One student decided to go vegan after visiting at our table. Another student told me that she went vegetarian after interacting with me last semester. I Guided both of them. A couple other students said they had reduced their meat consumption since getting literature from me in the past.

Alex [Astarita, below] had gotten a booklet from me at Saint Louis University in the past and went veg. Today was her outreach debut, and she did great! Big thanks to Alex for taking a three-hour-round-trip, four-train ride to join me for a great day of outreach!

—Rick Hershey, 1/21/15

Alex Astarita at SWIC

Mahsa at BCC

Today’s feedback from students at Berkeley City College was invigorating! First I heard from a student who went vegan after receiving a Your Choice booklet last year. Then a student named Mahsa [right] said she went vegan after receiving an Even If You Like Meat booklet last semester. Then another student said he went vegan a year ago because of a Your Choice booklet. And toward the end of the day, a fourth student said she went vegan after getting a booklet from me!

—Steve Erlsten, 2/4/15

Truly amazing day at the University of New Orleans! I was joined by friend and vegucator extraordinaire Mark Meunier – it was his second time out here at his alma mater, and together we reached more than 1,500 students! We topped the school record by over 400; and even better, students were coming up left and right telling us how moved they were by the literature. We had about 12 to 15 solid discussions in total, an amazing 5 of these with students promising to start eating veg from now forward!

An extra bonus was meeting Alexis again [below], who last semester said she was giving veganism a go after getting a leaflet that day. She stopped today to let us know she was still going strong and had no plans on going back! Another VO success story!

Alexis at UNO

Devonte [below, left] stopped as he got his leaflet, saying he’d been thinking of trying to stop eating animals. He got the lowdown on where to easily find substitutes locally and said he’d be looking for foods to try beginning today.

Matthew [below, center] got a leaflet and within 5 minutes came back to us saying how disturbed he felt learning the horrors of the intense confinement shown in the Your Choice. He got extra info and after talking with us said he was going veg!

Devonte, Matthew, and Emily at UNO

The amazing string of conversations continued with a student named Sean, who said he’d be trying the alternatives on sale at the Winn-Dixie where he worked. Then another named Jenna, who Mark talked up, was likely going to be looking for substitutes and eliminating her animal consumption.

Another great conversation Mark had was with Emily [above, right], a vegetarian who got an Even If You Like Meat and said she was going the whole way from getting the info today.

Amazingly, all this happened before 11 am today! A super start to what was overall a truly unbelievable day.

—Yuri Mitzkewich, 1/20/15

Today was my first time leafleting officially as a VO Outreach Coordinator – it was very exciting; I got to UANL very early in the morning and left at night. There were a lot of volunteers and support; and there were thousands of people because it was the first day of school for many and the last day for registering.

Ana at UANL

People were super receptive for printed material, as usual in Mexico. First a father and son came to me to congratulate us for the work we do and asked for more info of the organization and veg eating; the son is very into it. Then Ana [right], a vegetarian interested in going vegan, offered to help. Later on, Katia Rodriguez met Israel, a 22-year-old guy who after receiving the leaflet decided to go vegetarian and help out in that very moment. A couple asked for substitute foods, two guys asked us to go out to eat so they can know veg restaurants, and a bunch of people asked what they could do for animals to help more. An amazing day.

—Emmanuel Marquez, 1/19/15


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