by Jack Norris, President
Our movement is growing, and it’s an exciting time to be vegan – but we’re still too darn small. When we watch videos of animals being beaten and killed in factory farms and slaughterhouses, we feel tremendous pressure to do more. To make change happen faster. So we’re taking a deep breath and starting a new program we’ve been planning for the last 9 months.
Our movement is largely Caucasian. While we inspire new vegans all the time, there are entire communities who are not hearing our message, because ours can appear to be a movement only for white people. Of course this is unintentional, but it’s up to us to fix. And yes, it’s scary to address this. But we have to. We can do better – for the animals counting on us, and because it’s the right thing to do for people.
If we as a movement can become more welcoming and inclusive – which means learning to recruit, hire, and promote non-white people (and more women) into positions of leadership – think how many more people we could reach with a message of compassion for animals!
Study after study has shown that the more diverse a company is, the more effective it is, and the bigger market share it gains. We want a bigger market share. We want more vegans. We have to get more vegans to win a better future for animals.
Paige and David Carter are joining our staff to help us take the first step of a long journey – and we’re thrilled they’re willing and able to help us!
Please check out this short video of my visit with David and Paige last week to get our feet wet with some leafleting. David, Paige, and I leafleted at UCLA and CSU Los Angeles, and Yvonne LeGrice joined David and me to leaflet Los Angeles Valley College. In all, we gave booklets to 3,699 students – not too shabby considering how many people wanted to stop and talk to David!
And stay tuned for more announcements about our Community Expansion Program in the coming weeks!