Every choice we make leaves something behind. A shift in thinking, a conversation, a ripple we don’t notice.
This month, I want to share the kind of impact that doesn’t usually make it to the headlines. The kind that starts quietly, asking a decision-maker a difficult question, starting a dialogue about speciesism in a classroom, or inspiring journalists to write a small article about plant-based eating in a regional newspaper.
It’s the kind of work that moves slowly but steadily. And you’ve been part of it all along.
Changing Menus, Shifting Mindsets
The Green Tuesday Initiative is one of the quiet ways we create profound change. It starts with a simple shift: making plant-based food easier to choose at work. And that’s where the conversation about what’s on our plates begins.
Our New Partner: Vamsiram BSR Tech Park
At Vamsiram BSR Tech Park in Hyderabad, a single cafeteria shift is expected to drive significant environmental savings. With 7,000 employees, the scale of change is just beginning to unfold:
- 43,680 kg/96,298 lb of chicken reduced annually
- 36,000 kg/79,366 lb of paneer (cottage cheese) reduced annually
This change is expected to spare ~28,803 animal lives. That’s the size of one large commercial poultry farm in India.
What Happens After the Webinar
Each week, students join our Food-Planet-Health webinars looking for answers. This quarter, 145+ teachers joined them too, opening doors to campus partnerships, deeper engagement, and year-round events. Our Food-Planet-Health webinars are creating impact beyond university campuses. Extensive coverage in regional newspapers takes the vegan conversation beyond campuses and into everyday life. Local media speak directly to families and communities in familiar languages, making plant-based eating feel relevant and grounded in local realities and traditions.
Here’s what happened in just the first quarter of 2025:
- 55 webinars conducted
- 5,371 students reached and inspired to try plant-based meals
From Awareness to Action
Attendance numbers tell us how many people showed up to attend the Food-Planet-Health webinar. But the real story begins after the session ends.
This quarter, 1,364 people joined our 10 Weeks to Vegan Facebook group, each one taking a step toward change, like Ajay, who logged on out of curiosity and walked away rethinking his plate.
Your support is what makes every ripple possible. Thank you for everything you do to help animals! Giving each month helps our daily fight for animals. Please join our monthly sustainers now!
We would love to hear from you with any feedback, suggestions, campaign ideas, or maybe a couple of encouraging lines for my team. I will share it with them.
With gratitude for every wave you’ve initiated,
Richa Mehta
Director of Programs, Asia-Pacific
