About

Founded in 1993, Vegan Outreach is a 501c3 nonprofit organization working to end violence towards animals. We seek a future when sentient animals are no longer exploited as commodities.

We focus on reaching the people who are motivated enough to make changes now—of which there are always many in our target audience who just need some additional encouragement.

While research shows that most people won’t switch behaviors unless their environment changes to make it easy, by steadily increasing the number of vegans we're laying the groundwork to more quickly reach a tipping point. We do this with—

Massive Student Outreach

  • Distributing persuasive booklets like What is Speciesism, Compassionate Athlete, Guide to Animal-Free Eating, and Why Vegan at colleges, high schools, festivals, and concerts—to 1 million students at 1,000 schools each semester, reaching a diverse group of young adults
  • Showing iAnimal virtual reality videos to over 5,000 people per year
  • Wide social media presence

In-depth Activities

  • Community events—engaging talks and Q&A at community dinners, food sampling events, guest speaker events, and movies
  • Guided vegan grocery shopping tours
  • Humane education—at high schools, middle schools, and colleges

Long-term Support

  • 10 Weeks to Vegan—email series helping people go vegan
  • Vegan mentors in over 1,000 cities and dozens of countries
  • Nutrition recommendations from a registered dietitian

Making the Switch Easier

  • Campaigns to add vegan entrees at restaurants and other foodservice establishments
  • Never shaming people, but rather embracing them in making changes at a sustainable pace that works for them
  • Putting the emphasis of veganism on avoiding obvious animal products, but using one's time and energy advocating to others rather focusing on personal purity or trace ingredients—see Talking to Friends and Family

Reaching a Broad Range of People

  • Outreach in remote regions—we've found much interest in locations outside of big cities and coastal areas
  • While based in the United States, we also have an extensive presence in Australia, Canada, Mexico, New Zealand, and most recently India

Measuring Our Effectiveness

Vegan Outreach strives to hire a diverse staff and to place women and people of color in leadership positions to foster different perspectives on effective outreach.