It’s already July, and we’ve reached the six-month mark with so much progress behind us. I have lots of exciting updates to share with you. As always, thank you for being such a dedicated supporter of our work. None of this would be possible without you.
Doubling Down on Progress
Thanks to donors like you, we scaled up the Green Tuesday Initiative to double its impact this year. This means we are on track to reduce 2.2 million pounds of animal products and spare twice as many animal lives.
Here are some of the major updates:
- 41% of goals achieved
- 4,47,748 kg/987,115 lb of animal products reduced
- 65 Green Tuesday Initiative partners obtained
That’s one animal life spared every 3.5 minutes so far this year.*
*Calculated using our impact data from the past 6 months.
Our Newest Partner
Our biggest recent victory was partnering with Carelon. Through this collaboration, Carelon will reduce 59,520 kg/131,219 lb of animal products annually. They’ve also introduced vegan milk alternatives in their cafeteria.
16,354 Students joined the 10 Weeks to Vegan program
As you may have heard, recent tensions between India and Pakistan brought us dangerously close to conflict. Thankfully, it didn’t escalate into a full-scale war, but the impact was deeply felt, especially by communities in India’s border states. Our Food-Planet-Health program was not untouched. Many colleges and universities remained closed for over two months, significantly disrupting our outreach efforts.
But we’re not backing down. We remain committed to our mission, and we’re determined to make up for lost ground in the months ahead, with even more urgency, heart, and resilience. Here’s what we achieved in the last six months:
- 16,581 people, including students, joined the 10 Weeks to Vegan challenge
- 117 webinars were organized
- 282 colleges participated in webinars
Raising the Bar for Plant-Based Culinary Education
Our Vegan Culinary Advancement Program partner, SRM Institute of Hotel Management (SRM IHM), made history by setting a Nova World Record with its “Fueling 2025 with 2,025 Plant-Powered Kathi Rolls” event. At the Ekkatuthangal campus, 160 students prepared 2,025 plant-based multigrain kathi rolls in record time, a world first in plant-based culinary innovation.
Read about this delicious record-breaking moment!
Meet Our New Staff Member
We’re thrilled to welcome Kalpana Gupta to the Vegan Outreach team! With a strong background in outreach and community building, Kalpana will play a critical role in scaling up the Green Tuesday Initiative, bringing sustainable food choices to more institutions across the region.
“It’s a fulfilling experience to enable tangible changes, like a campus reducing its carbon footprint or a company introducing plant-based meals. I’m proud to be part of a mission and a purpose-driven team that helps animals and promotes environmental responsibility. Every small step we take feels like progress toward a better future.”
– Kalpana Gupta
Project Specialist (Outreach and Engagement), Vegan Outreach
Your support means the world. Have feedback, questions, or an idea you’d like us to explore in the Asia-Pacific region? Just drop us a line. I love staying connected with the people who make this work possible.
Every reply helps us do better. Tell us what you think!
Thank you for being part of this journey,
Richa Mehta
Director of Programs, Asia-Pacific