10 Weeks to Vegan is an email series and companion Facebook support group that provides participants with motivation, recipes, and resources to help them eat animal-free. We’ve adapted dozens of versions for different countries and regions.

Most participants take a survey when they sign up, and then they’re also sent a survey two weeks after the series ends. We’ve also surveyed a segment of participants after 6 months.

Our surveys in most countries have resulted in high rates of participants becoming vegetarian or vegan, usually 10 to 30%. We’ve conducted one survey where we had a randomized control group and we’re planning to do that again relatively soon.

2025 Survey Results

In previous surveys, discussed in sections below, we limited our participants to specific countries. More recently, we finished adding the infrastructure to be able to survey participants from all countries where we have a 10 Weeks to Vegan program.

By April of 2025, we had enough results from a wide array of countries as well as from participants in our completely revamped United States 10 Weeks to Vegan series. The new version, which we refer to internally as 10 Weeks 2.0, launched at the end of October 2024. We’ve since completed 10 Weeks 2.0 for a few other countries, but they’re not in the results below from April 2025.

We’re happy to report that the conversion rates for 10 Weeks 2.0 are higher than for the original version (see our previous United States surveys below). The United States 10 Weeks 2.0 had a conversion rate to vegetarian or vegan of 34% based on diet frequency questions, while all the countries combined had a conversion rate of 16%, and English-speaking countries had a conversion rate of 22%.

We attribute some of the recidivism to people not being clear on the definitions of terms like vegan or flexitarian when taking the pre-test.

2023 Randomized Controlled Survey

In 2022-23, Vegan Outreach conducted a survey to assess the effectiveness of 10 Weeks to Vegan by including a randomized control group. Previously, we conducted numerous surveys to determine whether participants had converted to vegetarian or vegan, but this time we wanted to include a control group to see if people who sign up for 10 Weeks to Vegan were likely to change even if they don’t receive the series.

Methodology

The surveys ran in Chile, Vietnam, and the United States. Instagram and Facebook users in our target audience were shown our typical ads used to pique interest in learning more about going vegan (the image at the top of this page is representative of ads we typically run). When someone clicked on the ad, they were taken to a screen explaining that we were conducting research and asking if they would take part. We let them know that if they agreed to participate, they might not receive any information about becoming vegan for 12 weeks. If they declined to participate, we sent them to our usual signup form for 10 Weeks to Vegan and they were not part of the study.

To encourage participation, we told them that they would be added to a raffle in which two randomly chosen participants per month, from each country, would win a $50 Amazon gift card (U.S. and Chile) or a 500,000 VND Tiki voucher (Vietnam).

If they agreed to participate, they were presented with a pre-test survey. After they took the survey, they were randomly assigned to be in either the treatment group (receiving the usual emails from the 10 Weeks to Vegan program) or the control group (receiving no emails). People in the treatment group were also invited to be part of the 10 Weeks to Vegan Facebook support group for their country. After 12 weeks, both the treatment and control groups were sent a post-test survey to fill out.

Conversion Rates

The main outcome we measured was the net conversion rate of the treatment and control groups. We defined a conversion as someone who reported going from meat-eater to vegetarian, from meat-eater to vegan, or from vegetarian to vegan. A recidivist was someone who changed in the opposite direction. The net conversion rate was the number of conversions minus the number of recidivists divided by the total number of participants.

We measured whether someone was a meat-eater, vegetarian, or vegan in two different ways:

• Based on diet frequency (how often they eat various categories of animal products)
• Based on how they self-identify: meat-eater, flexitarian, pescatarian, lacto-ovo vegetarian, or vegan

We asked the diet frequency questions before asking how they identify so as not to predispose them to answer the diet frequency questions according to how they identify. We considered flexitarians and pescatarians to be meat-eaters.

Unfortunately, we made an error on the Vietnam self-identify questions rendering those responses unusable, but we were able to include the data for the diet frequency questions.

Results

The survey began in April of 2022 and lasted until June of 2023.

Our response rates were relatively low, as seen in the chart below.

We suspect that the response rate for the control group was higher than that for the treatment group because the treatment group’s post-test was longer than the control group’s. We also suspect that Chile had a higher response rate because their potential reward was relatively higher than the U.S. or Vietnam’s reward. We notified people about the post-test up to two times.

The conversion rates are shown in our Google spreadsheet, 2023 Randomized, Controlled Survey of 10 Weeks to Vegan Program.

On that spreadsheet, we did three different analyses:

1. Purple headings: Included all participants except the treatment participants who didn’t receive the 10 Weeks to Vegan emails, the control group participants who received the 10 Weeks to Vegan emails (by signing up in a different way), and the participants who chose the first answer for each question (which were incongruous and an indication someone was simply filling out the survey to be part of the raffle).
2. Blue headings: Included only treatment group participants who reported joining the Facebook support group and opening at least 4 of the 10 Weeks to Vegan emails (the “committed group”) and control group participants who reported not seeking info on how to become veg after taking the pre-test (an “uncommitted” group).
3. Yellow headings: Included all participants, even those excluded in the first (purple) analysis.

As with our previous surveys, there was a high rate of change between the pre-tests and post-tests.

Generally, for the United States and Vietnam arms, there was a difference between the treatment and control groups with mostly small overlaps between the 95% confidence intervals, giving us confidence that 10 Weeks to Vegan is having an impact.

For example, for the United States purple analysis, the treatment group had a 21% (95% CI: 14-30%) conversion rate based on diet frequency questions and a 20% (95% CI: 13-29%) conversion rate based on the identification questions, compared to the control group’s conversion rates of 12% (95% CI: 8-19%) and 14% (95% 9-20%), respectively.

In Chile, the only comparisons that showed a positive impact for the treatment group (where there wasn’t a large overlap between the confidence intervals) was in comparing the committed treatment group to the control group (for the diet frequency questions only). For the self-identify questions, the control group actually converted at a higher rate than did the treatment group (without a large overlap of confidence intervals).

Discussion

This randomized controlled survey showed that in the United States and Vietnam, participants taking part in 10 Weeks to Vegan were more likely to convert to vegetarian or vegan than participants randomized to a control group. Participants in the treatment group in Chile didn’t convert at a higher rate than the control group.

We haven’t figured out a good way to control for self-selection bias—in other words, the bias that people who are more interested in going vegan are more likely to take the survey. Making the reward higher could decrease this self-selection bias, but doing so could increase the bias that people who care about the reward—who might not be representative of the average participant in 10 Weeks to Vegan—are more likely to take the survey. In one of our past surveys, where each participant received a $5 gift card, we found a high rate of fraudulent participants.

Based partly on the results of our randomized controlled survey, we direct our ad spending for 10 Weeks to Vegan to countries where we get the most new members in our 10 Weeks to Vegan support groups; there are 49 such groups serving the many countries in which we actively promote 10 Weeks to Vegan. In 2023, we’ve averaged over 6,000 new members per month in these support groups.

In this survey, our first randomized controlled survey, we found a much higher post-test response rate among the control group. We believe this is because the treatment group’s post-test was significantly longer than the control group’s. One modification we’ll be implementing is to reduce the number of questions for the treatment group’s post-test and to allow the data to be submitted once they’ve answered the critical questions—the same questions that the control group receives.

This randomized controlled survey of 10 Weeks to Vegan is studying the impact on people who sign up through our ads but not those who, albeit in much smaller numbers, come to us organically. We’re working on ways to study those who sign up organically.

We’re in the process of adding required pre-test surveys for all 10 Weeks to Vegan participants in every country who signs up online, along with optional post-test surveys (we have no choice but to make the post-test optional). While these surveys won’t have a control group, they should allow for country-to-country comparisons and allow us to continue to monitor the program’s effectiveness.

We’re also planning a second randomized controlled survey, but it will be some time before that begins.

2022 and Previous Surveys

To assess the effectiveness of 10 Weeks to Vegan, we surveyed United States, Mexico, and India 10 Weeks to Vegan and Get Healthy participants before and after they began the email series. In order to evaluate long-term change, we sent out a follow-up survey to those in the United States for whom it has been ≥6 months since completing the series.

Methodology

The pre-test was emailed to participants within a week after they signed up for 10 Weeks to Vegan. We sent the post-test approximately two weeks after people finished the entire 10 Weeks to Vegan series. To encourage participation, we offered two randomly chosen participants per month a $50, $300 peso, or 1,500 INR, respectively, Amazon gift card.

We evaluated responses from participants who received 10 Weeks to Vegan, took both the pre-test and the post-test, and reported reading at least one email. In total, we evaluated responses from 500 US participants, 105 Mexico participants, 63 India participants, and 103 Get Healthy participants.

We asked people how often they eat various animal and plant products. The pre-test asks how often participants ate various animal products in the last month and the post-test asks how often in the last week. We follow the food intake questions with a question about whether they identify as a meat-eater, vegetarian, or vegan.

We considered those who moved from being a meat-eater to vegetarian or vegan, or from being a vegetarian to vegan, as a positive change. We classified those who moved in the reverse direction (vegan to vegetarian or meat-eater, or vegetarian to meat-eater) as a negative change. However, anyone whose self-identity was vegetarian or vegan at the pre-test and moved in a negative direction at post-test was cross-checked to see if their diet frequency showed otherwise. We counted the net changes for our total conversion figures.

For people who, based on food intake, misclassified themselves as a vegetarian or vegan in the identity question at pre-test and then reverted to a meat-eater or vegetarian at posttest, we didn’t count their reversal as a net negative. In these cases, we assume that they didn’t understand the definition of “vegetarian” or “vegan” at pre-test but then learned the definition during the series. The conversion rates would be inaccurate if we considered such people as having reverted simply because they learned the definition.

We further adjusted the results to reflect findings from the control group in our past Leafleting Effectiveness Study (LES). The LES asked the same food intake question as our 10 Weeks to Vegan surveys. We found that those in our control group had a conversion rate of 1.6%. Because we would have used this same methodology if we had a control group for our 10 Weeks to Vegan surveys, we subtracted the 1.6% rate from all our net conversion rates to arrive at the final, adjusted rates shown in the table below.

Additionally, we compared the results of those who signed up in-person versus online. In-person sources primarily came from those who signed up through public outreach on college campuses or local events. Online signups came from those who signed up via an online ad or through our website.

We determined p-values using a McNemar test comparing non-vegans at pre-test to total conversions at post-test.

Results

We received the following response rates to the surveys:

• US pre-test: 7%
• US post-test: 15.5% of those who took the pre-test
• US ≥6-months post-series follow-up: 30% of those who took the post-test
• Mexico pre-test: 10.5%
• Mexico post-test: 10% of those who took the pre-test
• India pre-test: 3%
• India post-test: 10.5% of those who took the pre-test
• Get Healthy pre-test: 9.5%
• Get Healthy post-test: 12.5% of those who took the pre-test

The adjusted conversion rates in the table below show what percentage of participants moved in a positive direction—either from meat-eater to vegetarian or vegan, or from vegetarian to vegan. In all but one instance, those who signed up online showed the greatest change.

All findings for the United States 10 Weeks to Vegan and Get Healthy were statistically significant. All but the in-person diet frequency results for Mexico were statistically significant. Because the pool of respondents from India was relatively small, the findings didn’t reach statistical significance.

Follow-up Results

We followed up with 143 US participants 6 months or longer after they’d completed 10 Weeks to Vegan. The results were very encouraging. There was no statistically meaningful recidivism between the time that they completed the post-test and the follow-up survey.

There was a slight improvement in in-person outreach and a slight decrease in online. The differences between the two were only statistically significant for the self-identity question.

Below are the results from the initial pre-test to the ≥6-month follow-up survey.

Based on this data, it appears that our work is having a lasting effect.

The post Impact of 10 Weeks to Vegan appeared first on Vegan Outreach.

More details are in our spreadsheet, VRG polls, along with a larger version of the graph. You can also read about them on the Vegetarian Resource Group’s website.

The post Number of Vegans Steadily Increasing! appeared first on Vegan Outreach.

Before college campuses shut down, the outreach coordinators below inspired us with how many signups they received!

Saurabh Sonkar

• 10 Weeks to Vegan signups: 5,514
• Booklets handed out: 5,563
• VR views: 962

Irving Martinez

• 10 Weeks to Vegan signups: 3,340
• Booklets handed out: 5,485
• VR views: 301

Richa Mehta

• 10 Weeks to Vegan signups: 3,194
• Booklets handed out: 4,576
• VR views: 2,055

Brent Ratkovich

“We’re all doing this work to inspire and empower people to go vegan. We all take on the important responsibility of being the educators and bringing the inspiration to the students and the public in general. That inspiration can go both ways—a few moments can light a fire and make you feel like you can make a big difference in someone’s life.”

• 10 Weeks to Vegan signups: 2,941
• Booklets handed out: 1,433

Perla Anerol

“I’ve had several interactions with people who immediately rejected 10 Weeks to Vegan because they weren’t vegan and because they like meat. However, it’s so nice when they finally sign up after I explain that the goal is precisely for people like them to discover delicious and nutritious dishes that do not involve hurting animals.”

• 10 Weeks to Vegan signups: 2,394
• Booklets handed out: 4,710

Ben Gardner

• 10 Weeks to vegan signups: 2,374
• Booklets handed out: 7,193
• VR views: 205

Ethan Blake

• 10 Weeks to Vegan signups: 2,086
• Booklets handed out: 5,528
• VR views: 85

Astha Gupta

• 10 Weeks to Vegan signups: 1,877
• Booklets handed out: 2,574
• VR views: 448

Brian Chavez

• 10 Weeks to Vegan signups: 1,805
• Booklets handed out: 3,946

Abhishek Dubey

• 10 Weeks to Vegan signups: 1,731
• Booklets handed out: 1,115

Thank you to all the above community outreach coordinators as well as the many we didn’t list who also contributed substantially to signing up over 60,000 people for 10 Weeks to Vegan so far in 2020!

The post Spring 2020 Outreach Coordinators Who Inspired Us appeared first on Vegan Outreach.

Throughout our history, Vegan Outreach has faced many tough situations challenging our ability to do public outreach—9/11, the Great Recession, and an onslaught of blizzards, hurricanes, and heatwaves. Through it all, VO has kept our focus on the end game–bringing about an end to killing animals for food.

In addition to these society-wide disruptions, there’s been an endless flow of urgent animal issues that could have consumed all of our time and resources. But we knew that the spread of veganism is critical to ending this flow of animal tragedies. So, literally, come snow, wind, or high water we’ve been on the front lines spreading animal-free eating and bringing new advocates into the animal rights movement.

Now the front lines are being disrupted again—we’re facing a global epidemic that is making public outreach challenging to say the least.

Our outreach staff has been courageous these last few weeks as they continue to speak for the animals on college campuses and at other events. But the situation on the ground is becoming more tenuous by the day. Colleges are rapidly moving to online classes and large public events are being canceled. This situation shows no sign of abating anytime soon and we might be facing obstacles for months, if not a year or more.

Vegan Outreach didn’t forget about farmed animals in 2001 or in 2008, and we won’t forget about farmed animals during these tough times—we’ll adapt our outreach.

We currently have a prolific, cost-effective online ad campaign for 10 Weeks to Vegan and Get Healthy guided challenges, and in recent months, we’ve expanded our online support for the thousands of people a month who sign up for these challenges.

Our surveys show that online 10 Weeks to Vegan outreach is extremely effective—based on people’s food intake, 10 Weeks to Vegan results in a 29.4% conversion of participants to vegetarian or vegan (see Impact of 10 Weeks to Vegan for more info).

As community and college outreach faces increasing challenges, we at Vegan Outreach are brainstorming effective ways to spread veganism while also protecting our staff.

We want our donors, who pay for everything we do, to know what we’re doing with their money and what’s going on behind the scenes. If you’re one of the wonderful people who has invested in Vegan Outreach—thank you. Your funds will continue creating new vegans every single day.

We’re still in the early stages of planning, but want you to know that we’ll be keeping you informed about how we’re adapting our tactics to this quickly-developing situation.

We hope that you are staying safe and healthy during this time.

The post Staying the Course in Troubled Times appeared first on Vegan Outreach.

Their work is incredible—but tough! We’re happy to celebrate them and the message of compassion they spread. Below are our top 10 most prolific outreach coordinators as of early December. Let’s take a look at the great work they accomplished this fall!

Brian Chavez

Brian started doing outreach with Vegan Outreach in 2017 and has traveled all over the U.S. to spread veganism. He uses his unique style to have meaningful conversations with students about veganism, and as a result, obtained 5,597 10 Weeks to Vegan signups this fall. This semester, he set the US record for the number of signups in one day—348! He also handed out 13,354 booklets at 42 different campuses!

Saurabh Sonkar

Saurabh holds multiple outreach records. He holds the world record for virtual reality views in a single day and at a single event, and was this semester’s top leafleter in India, handing out 18,070 booklets! On top of that, he signed up 3,882 people for 10 Weeks to Vegan.

Miguel Marron

Miguel received a Vegan Outreach booklet at his college, then started an animal rights club, volunteered for Vegan Outreach, and is now an employee. He recently celebrated his 15th “veganniversary,” and we’re celebrating that he signed up 3,735 people for 10 Weeks to Vegan and handed out 11,014 booklets in the northwestern U.S. this semester!

Ethan Blake

Ethan’s past volunteering for Vegan Outreach led to several of Vegan Outreach’s biggest days showing virtual reality videos to students. Now employed as our Midwest Community Outreach Coordinator, Ethan continues to impress us with his dedication. This semester, he got 3,247 10 Weeks to Vegan signups and gave out 9,978 booklets at 53 different colleges!

Emmanuel Marquez

In addition to supporting outreach by numerous volunteers in Mexico, Emmanuel showed virtual reality videos to 653 people—bringing his total to more than 6,500 over the past two years! He also signed up 3,201 people for 10 Weeks to Vegan!

Perla Anerol

Perla reached more than 80,000 people in just her first year of working with Vegan Outreach. Now in her second year, she continues to engage thousands of students in central Mexico. This fall, she received 3,101 10 Weeks to Vegan signups and handed out 8,560 booklets.

Ben Gardner

Ben joined Vegan Outreach this semester and quickly wowed us with his hard work. His extensive experience in project management and community organizing makes it no surprise that he gave 5,593 booklets at 38 schools and got 3,019 10 Weeks to Vegan signups this semester!

Aravindan V

Aravindan has the second highest 10 Weeks to Vegan signups world record for a college campus in one day, giving four presentations to over 600 students and receiving 471 signups! In total this semester, he got 2,756 signups and gave out 8,207 booklets.

Ben Umholtz

Ben visited 36 colleges, among other events, this fall in the greater Ohio area, signing up 2,680 people for 10 Weeks to Vegan!

Sam Tucker

Active in various grassroots efforts from a young age, Sam massively ramped up our reach in Australia and New Zealand over the previous four years. He’s reached 400,000 students in his time with VO. As he’ll soon be returning to school, this was Sam’s final semester with Vegan Outreach—he distributed 9,355 booklets and received 2,477 10 Weeks to Vegan signups. We’ll greatly miss Sam and thank him for his incredible dedication!

A big thank you to all of Vegan Outreach’s supporters—who directly fuel our work—outreach coordinators, volunteers, and donors alike! Because of you, many animals will be spared a life of suffering.

If you want to honor these activists and see Vegan Outreach do even more for animals next year, please consider making a donation by December 31st. It will be matched dollar-for-dollar for twice the impact!

The post Outreach Coordinators Who Inspired Us This Fall appeared first on Vegan Outreach.

Starting in September, Hyderabad Trekking Club (HTC), one of the most popular trekking and travel companies in India, will only provide vegan food during their treks to reduce their environmental footprint. The company organizes over 220 treks across India for nearly 8,000 people every year.

We initiated a partnership with HTC as part of our Green Tuesday campaign, which aims to help institutions reduce animal-based foods in favor of vegan options. Animal agriculture is one of the largest contributors of human-made greenhouse gas emissions, deforestation, water pollution, and air pollution. Worldwide, meat and dairy production uses 83% of farmland and produces 60% of agriculture’s greenhouse gas emissions.

“While connecting people to the wonderful nature, we try to reduce our carbon footprint as much as possible,” said Srikanth M, cofounder of HTC. “Going vegan is one of the best ways to reduce our environmental impact on the planet!”

“Globally and in India, institutions are reducing their use of animal products and choosing plant-based foods to fight climate change,” said Richa Mehta, India Campaigns Manager for Vegan Outreach. “This initiative by HTC will encourage people to think about the impact of their food choices on the environment.”

About the Green Tuesday campaign
Green Tuesday Initiative is a new campaign by Vegan Outreach to help institutions reduce their environmental footprint by making small changes in the food they serve. So far, we’ve collaborated with ten institutions in India.

The post Hyderabad Trekking Club Goes Vegan to Reduce Environmental Footprint appeared first on Vegan Outreach.

The dedicated community outreach coordinators below inspire us with their incredible work for animals. They’ve spread a message of compassion to hundreds of thousands of people, making a huge impact in bringing us closer to a vegan world.

Let’s take a look at the great work they accomplished this past spring!

Brian Chavez

Brian [above, middle] started leafleting with Vegan Outreach in Southern California and has traveled all over the U.S. to spread veganism. Brian uses his unique style to have meaningful conversations with students about veganism, and as a result, obtained a whopping 8,907 10 Weeks to Vegan signups this spring semester. On top of that, he also handed out 20,996 leaflets and showed 228 virtual reality videos at 43 different campuses!

Miguel Marron

Miguel received a Vegan Outreach leaflet at his college, then started an animal rights club, volunteered for Vegan Outreach, and is now an employee. While he’s busy celebrating his quickly approaching 15th “veganniversary,” we’re celebrating that he signed up 3,888 people for 10 Weeks to Vegan, handed out 33,965 leaflets, and showed 329 virtual reality videos in the northwestern U.S.!

Perla Anerol

Perla reached more than 80,000 people in just her first year of working with Vegan Outreach. Now in her second year, she continues to engage thousands of students in central Mexico. This spring, she received 3,734 10 Weeks to Vegan signups, handed out 18,231 leaflets, and did 488 virtual reality showings.

Saurabh Sonkar

Saurabh has a talent for getting volunteers from outside of the animal rights movement involved in our work in India. He was this semester’s top leafleter, handing out 72,118 leaflets! He also did 2,361 virtual reality showings and signed 3,305 people up for 10 Weeks to Vegan.

Nzinga Young

Nzinga believes a vegan lifestyle has countless benefits for human and nonhuman animals and works to promote these benefits to people from different backgrounds. For example, this spring she tabled at an event for artists in New York where everyone was so blown away by the Impossible Burger that everyone who tried it signed up for 10 Weeks to Vegan! Those were just a few of her total of 2,714 signups this spring.

Stacy Shepanek

Stacy does it all—from leafleting, virtual reality showings, coordinating community events, and presenting to hundreds about veganism throughout South Carolina, North Carolina, and Tennessee. This spring she leafleted to 8,728 people, did 235 virtual reality showings, and got 1,762 10 Weeks to Vegan signups.

Jackie Va

Jackie [right] does outreach in California through organizing a variety of engaging events to provide information and encourage others to adopt a vegan lifestyle. Her enthusiasm and knack for engaging people helped her sign up 1,553 people for 10 Weeks to Vegan and hand out 3,661 leaflets this spring.

Emmanuel Marquez

In addition to supporting outreach by numerous volunteers in Mexico, Emmanuel Marquez showed virtual reality videos to 867 people—bringing his total to more than 5,000 over the past two years! He also handed leaflets to 27,375 people and got 1,527 10 Weeks to Vegan signups.

Ben Umholtz

Ben volunteered with Vegan Outreach in the past and became an official employee at the start of this spring semester. He already made a huge impact in the greater Ohio area during his first semester with VO, signing up 1,452 people for 10 Weeks to Vegan and distributing 29,125 leaflets.

Victor Flores

While managing our Community Events department, Victor also did his own outreach in New Mexico and Texas. He handed out 2,997 leaflets and signed up 1,363 people for 10 Weeks to Vegan. In addition to this, he also organizes community meals, feeds vegan food to those in need, holds restaurant events, and has convinced some businesses to add vegan items to their menu.

Steve Erlsten

This list wouldn’t be complete without mentioning our GOAT—Greatest of All-Time—Steve Erlsten! Steve began leafleting in an official capacity for Vegan Outreach in the fall of 2013—and he hasn’t stopped since! He became VO’s greatest leafleter this past spring semester, having personally handed out over one million pro-veg leaflets and adding 19,275 to his total this spring. Congratulations, Steve, and thank you for your dedication!

These activists’ work is far from flashy—they wake up early, lug heavy boxes, and remain on their feet for hours at a time. We’re happy to be able to celebrate them any chance we get. Thank you for helping us do so! And thank you, of course, to the donors whose generosity made this work possible!

The post Outreach Coordinators Who Wowed Us This Spring appeared first on Vegan Outreach.

Zostel, one of the largest hostel chains in Asia, will serve vegan food options at cafeterias in eight of its locations: Agra, Jodhpur, Rishikesh, Udaipur and Varanasi in India, and Kathmandu and Pokhara in Nepal.

We initiated a partnership with Zostel as part of our Green Tuesday campaign, which aims to help institutions reduce animal-based foods in favor of vegan options. Expanding on the success of Zostel’s November 2018 launch of vegan options in its cafeteria in Agra, the initiative aids people with varied food choices.

“Zostel has always been about letting individuals make their choices and follow their hearts,” said Dharmaveer Chauhan, Co-founder and CEO of Zostel. Chauhan continued, “With the help of Vegan Outreach, we provided our chefs and the community with information about vegan food and its preparation. Being able to offer such options to travelers from all over the world would never have been possible without the Vegan Outreach team. We are thrilled for this initiative and look forward to continuing this campaign towards sustainable travel while unlocking the world for everyone to experience as they desire, freely and fearlessly.”

This menu change at Zostel’s eight locations will result in more plant-based foods being accessible to thousands of people.

“Globally and in India, people are adopting a vegan diet as a healthy and sustainable alternative for themselves and the environment,” said Richa Mehta, India Campaigns Manager for Vegan Outreach. “This initiative by Zostel will not only cater to numerous vegan tourists travelling in India, but also set a milestone for the inclusive and sustainable hospitality industry.”

The post Hostel Chain Zostel to Launch Vegan Options at Eight Locations in India and Nepal appeared first on Vegan Outreach.

Students at Lovely Professional University, Jalandhar—one of the largest private universities in India—worked with Vegan Outreach and the school administration to change the cafeteria menu. The new menu will introduce two non-dairy beverages and reduce the use of dairy milk by 14.3% in the next six months!

This change will not only make a big impact by reducing the suffering of dairy cows in India but also help the environment and make afternoon tea more enjoyable for the residential students. The students approached Vegan Outreach to bring its Green Tuesday Initiative to the campus in Jalandhar which has the world’s largest residential capacity with over 30,000 students.

The Green Tuesday Initiative is a new campaign by Vegan Outreach to help institutions in India reduce their environmental footprint by making small changes in the food they serve. So far, Vegan Outreach has collaborated with six educational institutions in North India. Help us reach even more institutions by making a donation by May 31st—it will be matched dollar-for-dollar for twice the impact!

If you’re a student or a working professional in India, please write to us at info@veganoutreach.org to bring the Green Tuesday Initiative to your campus or company.

The post Top Indian University to reduce milk usage by 14% in cafeterias appeared first on Vegan Outreach.

In May, the Vegetarian Resource Group released the results of their Harris poll estimating the number of U.S. adult vegetarians and vegans (1). Rather than asking individuals to self-define their eating behavior, they classified vegetarians and vegans by asking people to identify foods they never eat.

The poll found that 4% of U.S. adults are vegetarian (including vegans) and 2% are vegan. Applying their results to the U.S. adult population shows that 5.1 million adults consider themselves to be vegan (2). This is up from VRG’s 2016 poll which estimated 3.7 million U.S. adults to be vegan (3). Between polls, the adult U.S. population increased by about 3.5% while the U.S. adult vegan population increased by about 37%.

References

2. How Many People Are Vegan?

2. US Population by Year. Found U.S. adult population to be 254,000,000 as of December 2018.

3. The Vegetarian Resource Group Asks in a 2016 National Poll Conducted by Harris Poll

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