About Vegan Outreach

Founded in 1993, Vegan Outreach is a 501c3 nonprofit organization working to end violence towards animals. We seek a future when sentient animals are no longer exploited as commodities.

We focus on reaching the people who are motivated enough to make changes now—of which there are always many in our target audience who just need some additional encouragement. By steadily increasing the number of vegans we’re laying the groundwork to reach a tipping point in which sweeping public policy changes for animals will become realistic.

In 2019, we inspired 150,000 people to sign up for our guided vegan challenges. And despite the COVID-19 pandemic, we exceeded our June 30th goal of 80,000 signups and set a new target of 200,000 people in 2020!

We’re always adding new 10 Weeks to Vegan series, and are now using them to spread compassionate eating in:

Australia and New Zealand • Brazil • Canada • Chile • France • India • Japan • Kenya • Mexico • Peru • United States

Massive Community Outreach

Vegan Outreach’s staff and volunteers conduct outreach with the aim of signing people up for our 10 Weeks to Vegan guided challenge.

Our community outreach takes place on about 1,000 colleges and high school campuses each semester, as well as at vegfests, cat and dog festivals, Comic-Cons, yoga festivals, farmers markets, and other fairs and conventions.

Our outreach involves free vegan food samples, virtual reality videos, and tabling with our persuasive booklets like What is Speciesism and Why Vegan.

We organize vegan chef challenges in cities across the U.S. in which local, meat-based restaurants add vegan dishes for a month and compete for prizes, usually resulting in restaurants permanently keeping vegan items on their menu.

Support for Making Changes

In addition to our 10 Weeks to Vegan guided challenges, we have a 30-day Get Healthy challenge using whole plant foods.

These challenges have Facebook groups with moderators to answer questions. We provide a vegan mentorship program for individual, one-on-one guidance in over 1,000 cities and dozens of countries.

We provide evidence-based nutrition support from registered dietitians via VeganHealth.org.

Vegan Outreach has an active campaigns team in the U.S. and India, increasing vegan options at national, regional, and local restaurants and foodservice companies.

Measuring Our Effectiveness

Vegan Outreach aims to be as effective as possible by regularly studying the impact of our outreach. Read about our most recent research assessing the Impact of 10 Weeks to Vegan, and our previous research on Leafleting and Booklet Effectiveness.

A Big Tent

Vegan Outreach believes in never shaming people, but rather embracing them in making changes at a sustainable pace that works for them.

Rather than focusing our veganism on personal purity or trace ingredients, we put the emphasis on avoiding obvious animal products while using our time and energy advocating to others—see Talking to Friends and Family.

In addition to our outreach in big cities and coastal areas, Vegan Outreach makes a point of reaching remote regions where we’ve also found much interest. While based in the United States, we’re very active in Canada, Mexico, Australia and New Zealand, India, and most recently Kenya.

Vegan Outreach strives to hire a diverse staff and to place women and people of color in leadership positions to foster different perspectives on effective outreach.