About Vegan Outreach

Founded in 1993, Vegan Outreach is a 501c3 nonprofit organization working to end violence towards animals. We seek a future when sentient animals are no longer exploited as commodities.

We focus on reaching the people who are motivated enough to make changes now—of which there are always many in our target audience who just need some additional encouragement. By steadily increasing the number of vegans, we’re laying the groundwork to reach a tipping point in which sweeping public policy changes for animals will become realistic.

10 Weeks to Vegan

In 2019, we inspired 150,000 people to sign up for our guided 10 Weeks to Vegan challenges.

We previously engaged most people through massive community outreach at colleges and festivals in the United States, India, Mexico, Canada, Australia, and New Zealand. But the pandemic required that we move our outreach online.

Our move to solely online outreach has been quite successful, and in late October we surpassed our goal of 200,000 signups in 2020!

Moving all out outreach online allowed us to focus on expanding to new countries, and we now have a 10 Weeks to Vegan program in:

Argentina • Australia and New Zealand • Brazil • Canada • Chile • Colombia • France • Greece • India • Indonesia • Japan • Kenya • Mexico • Peru • Singapore • South Africa • South Korea • Taiwan • United States

Support for Making Changes

In addition to our 10 Weeks to Vegan guided challenges, we have a 30-day Get Healthy challenge using whole plant foods.

These challenges have Facebook groups with moderators to answer questions. We provide a vegan mentorship program for individual, one-on-one guidance in over 1,000 cities and dozens of countries. We also provide evidence-based nutrition support from registered dietitians via VeganHealth.org.

Vegan Outreach has an active campaigns team in the U.S. and India, increasing vegan options at national, regional, and local restaurants and foodservice companies.

Vegan Food Aid

When the pandemic hit, a generous granting foundation partnered with us to bring tens of thousands of vegan meals and grocery boxes to food-insecure communities. The Vegan Food Aid program was born!

In California, Vegan Food Aid has provided food to farmworker families in Dixon and Watsonville, and to families in Stockton, East Palo Alto, Redwood City, and San Mateo. In the Los Angeles area, we’ve joined with Black Women for Wellness and Black Lives Matter to deliver food. In Iowa, we provide food for families associated with the League of United Latin American Citizens and in Arizona with the Navajo Nation.

This program will continue at least through the end of 2020.

Measuring Our Effectiveness

Vegan Outreach aims to be as effective as possible by regularly studying the impact of our outreach. Detailed in our article Impact of 10 Weeks to Vegan, the program results in a high rate of change.

A Big Tent

Vegan Outreach believes in never shaming people but rather embracing them in making changes at a sustainable pace that works for them.

Rather than focusing our veganism on personal purity or trace ingredients, we put the emphasis on avoiding obvious animal products while using our time and energy advocating to others—see Talking to Friends and Family.

Vegan Outreach strives to hire a diverse staff and to place women and people of color in leadership positions.