About Vegan Outreach
Vegan Outreach is a 501c3 nonprofit organization working to end violence towards animals. We seek a future when sentient animals are no longer exploited as commodities.
We focus on reaching the people who are motivated enough to make changes now—of which there are always many in our target audience who just need some guidance.
By steadily increasing the number of vegans, we’re laying the groundwork to reach a tipping point in which sweeping public policy changes for animals will become realistic.
Founded in 1993, we’ve been most known for our massive outreach program of leafleting on college campuses. At its peak, we were handing our booklets out to over 1 million students at 1,000 schools per semester.
10 Weeks to Vegan
Based on research showing that veg challenges are a highly effective way to facilitate change, we refocused our college outreach from handing out booklets to signing people up for our 10 Weeks to Vegan guided challenge and in 2019 over 150,000 people signed up.
The pandemic required that we move all our outreach online, consisting of advertising on social media to interest people in vegan eating along with giving webinar presentations to college classes. This move proved to be effective with over 250,000 people signing up for 10 Weeks to Vegan in 2020 and over 460,000 in 2021. As of late November, almost 350,000 have signed up in 2022.
Moving our outreach online allowed us to more easily expand to new countries and we now have 10 Weeks to Vegan programs in:
Support for Making Changes
Our challenges have Facebook groups with moderators and dietitians to answer questions. We provide evidence-based nutrition support from registered dietitians via VeganHealth.org. And we provide a vegan mentorship program for individual, one-on-one guidance in over 1,000 cities and dozens of countries.
Vegan Chef Challenges
In 2022, we reignited the Vegan Chef Challenge program. These challenges are month-long events showcasing new vegan menu items at local non-vegan restaurants. Typically, 10 to 30 restaurants take part and the dining public is encouraged to vote for their favorite dishes. Vegan Chef Challenges create a positive buzz about veganism in areas that don’t normally have many options with the majority of restaurants retaining their most popular vegan items.
Vegan chef challenges often receive positive media coverage, such as for our 2022 Alburquerque challenge that had 30 participating venues: Vegan Chef Challenge invites community to help end animal cruelty.
Department of Delicious
In 2022, we added a Department of Delicious to host food giveaways, cooking demos, and cooking competitions showing people that veganism is delicious and fun! Our food events take place in areas where veganism isn’t widely known so we can be sure to reach non-vegans.
Green Tuesday Initiative
Vegan Outreach India has a prolific Green Tuesday Initiative campaign that works with institutions to add vegan options and decrease their animal product usage.
Measuring Our Effectiveness
Vegan Outreach aims to be as effective as possible by regularly studying the impact of our outreach. Detailed in our article Impact of 10 Weeks to Vegan, the program results in a high rate of change. We’re now in the midst of conducting a randomized controlled study of the effectiveness of 10 Weeks to Vegan.
A Big Tent
Vegan Outreach believes in never shaming people but rather embracing them in making changes at a pace that works for them.
Rather than focusing our veganism on personal purity or trace ingredients, we put the emphasis on avoiding obvious animal products while using our time and energy advocating to others—see Talking to Friends and Family.
Vegan Outreach strives to hire a diverse staff and to place women and people of color in leadership positions.