VO Leafleters Having Record Year!

2014 has been an amazing year for Vegan Outreach!

Steve Erlsten, VO’s Northern California Outreach Coordinator, leads the pack handing out over 80K booklets at over 90 schools this fall so far!

Our total booklet distribution has reached 24.4 million since our inception.

As of October 31, we have already sent out 2.6 million booklets for 2014.

Adopt a College leafleters have placed booklets into the hands of 12.2 million students since we started keeping track in the fall of 2003.

This fall, our leafleters are on pace to have the best semester of college leafleting ever! Through November 10, they have given booklets to 845,401 students at 752 schools, well surpassing the previous record year for the same time period (800,161 booklets at 701 schools in fall of 2013).

Thank you to all of Vegan Outreach’s amazing outreach coordinators and volunteers for your hard work, and to all the donors who make it possible!

Here is a sample of the feedback we receive on a daily basis:

I reached 970 students at Florida A&M University today. The take rate was excellent most the day, with many seen holding their booklet a while after they’d gotten it from me. Many students stopped with comments on how interesting they found the literature, and a bunch passing by after said they’d been moved to give up eating pigs, cows, or chickens. Three came back to me after getting the leaflets and said they’d been thinking of going veg, and were surprised finding out how many substitutes there were to choose from now.

One student named Chris has a mom who is vegan, and said he’d been wanting to try it for a while. Another student said she’d been feeling bad about eating animals already, but had no idea how to eat differently. Both got Guide to Cruelty-Free Eating booklets plus veg shopping guides and said they’d be giving veg a go after today.


A student named Kenya [above] came back a few minutes after getting her leaflet, asking what it was about and was also curious how she might get started changing her eating habits. She was really happy hearing about all the alternatives available everywhere now, and asked me for good recommendations on where to get started. She also got extra info; and after hearing what ideas I had on how to transition easily, she said she was going right from our meeting to the supermarket to stock up on all the veg groceries she could find!

A number of other conversations came off really positively through the day too. Really good visit here – I’m hoping we’ll be hearing even more results come next time.

—Yuri Mitzkewich, 10/17/14

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