Last quarter, we empowered individuals and organizations to embrace plant-based living, reducing animal suffering through impactful outreach. From student engagement to corporate partnerships, every initiative brought us closer to a more compassionate world for animals. In this newsletter, we share the progress we’ve made together, thanks to your unwavering support and the dedication of our partners and team.

FPT Software – Our First Partner in Vietnam

MoU signing ceremony at the FPT Software office in Hanoi (L). Employees participating in the plant-based cooking workshop at the FPT Software Hanoi Campus (R).

In July 2024, FPT Software became the first Vietnamese organization to partner with the Green Tuesday Initiative, committing to reducing their food-related carbon footprint by promoting plant-based meal options.

Plant-based Cooking Workshop

In September we hosted an engaging plant-based cooking workshop at its Hanoi campus. Our guest speaker, Chef Qyunh – a vegan chef, book author, and TED speaker, led the session, during which employees learned about the environmental impact of food and how to create balanced plant-based meals. Thang Ngo Thi from FPT appreciated the workshop for its health benefits and fun atmosphere. The initiative will soon expand to their Ho Chi Minh campus.

“Sustainability is now taking the center stage of the global concern and of our customers. As we foster green and sustainable development to create long-lasting values for our employees, clients, and the community, FPT Software always strives to become a forerunner in the sustainable movement, bolstered by cutting-edge technologies and innovations. The implementation of ‘Green Tuesday’ is another step to help us achieve this goal.”
– Nguyen Khai Hoan, Senior Executive Vice President, FPT Software

Read more here

Sonta Foundation Joined The Green Tuesday Initiative

In September 2024, the Sonta Foundation partnered with the Green Tuesday Initiative to promote plant-based eating among employees. Chef Qyunh led an interactive workshop including:

• Practical cooking techniques and recipes
• Insights into the environmental and health benefits of plant-based meals
• Addressing common misconceptions and empowering them to embrace a plant-based diet

Read more about our partnership here.

ICE College’s Pioneering Role in Plant-Based Culinary Education

ICE College of Hotel Management in Navi Mumbai joined the Green Tuesday Initiative, marking a significant shift in the hospitality industry toward plant-based culinary techniques. Recognizing the environmental impact of animal products, ICE integrated plant-based cooking into its curriculum and implemented plant-based days on campus. The institute’s annual reductions include:

• 2,000 pounds of chicken
• 4,536 liters of milk
• 15,120 eggs
• 3,333 pounds of paneer (cottage cheese)

Read more about the collaboration here.

Growing Enthusiasm for Plant-Based Diets: 10 Weeks to Vegan Challenge

Through our Food-Planet-Health webinars, we help students learn about the cruelty of farm animals in India and inspire them to go vegan for animals, health, and the environment. We are committed to creating more vegans through each webinar and building a compassionate future.

Last quarter, we:

Reached 319 colleges through 56 webinars

15,000+ students signed up for the 10 Weeks to Vegan challenge through college outreach

1,130 people signed up for the 10 Weeks to Vegan challenge through social media outreach

Our Team is Growing – Introducing Meenal

We are thrilled to welcome Meenal Rajapet to the Vegan Outreach India team as our new Communications Specialist! Before joining Vegan Outreach, Meenal honed her skills over 4 years of working for leading animal protection organizations in India.

Monthly donors help us plan our spending efficiently. Vegan Outreach’s monthly donor program can help you conveniently and consistently put your funds to work for farmed animals.

Become a monthly sustainer.

With Gratitude,

Richa Mehta

In the previous quarter, heat waves in India and the El Niño event reminded us that the climate is changing rapidly. However, we also encountered numerous individuals who, like us, are committed to positively impacting the fight against climate change by choosing a vegan lifestyle. Here are some key highlights from the last quarter.

More than 80% of our GT Partners Renewed Their Pledges!

This World Environment Day, our existing Green Tuesday Initiative partners pledged to continue their fight against climate change by reducing animal product consumption. More than 80% of institutions and organizations that implemented the Green Tuesday Initiative have renewed their pledges and agreed to continue inspiring their employees to eat plant-based food to reduce their food-related carbon footprint.

Awareness webinars organized at TATA Power.

Highlights of last quarter:

• Hetero Limited has been a Green Tuesday Initiative partner since 2019. They renewed another year of partnership as a commitment to food sustainability, continuing to serve meat-free meals daily across their campuses.
• TATA Power joined the Green Tuesday Initiative. As part of the World Environment Month celebration, they served plant-based food throughout June. To kick off the campaign, we conducted a webinar on “Fighting Climate Change with Diet Change,” which drew over 75 engineers from their Dharavi campus.
• We welcomed SRM University to the Green Institute Initiative.
  • SRM’s Hotel Management Department will reduce their use of animal products by 2,268 kgs/5,000 pounds of chicken, 22,680 eggs, 3,780 kgs/8,333 pounds of paneer (cottage cheese), and 11,340 liters of milk annually.
  • They also added a module on vegan cooking to their catering curriculum. This will help 1,000+ hotel management students to learn vegan cooking.
  • SRM Institute’s Kattankulathur hostel will reduce their use of animal products by 10,080 kgs/22,223 pounds of chicken, 100,800 eggs, and 50,400 liters of milk annually along with adding plant-based options every day.

In June, we achieved a notable milestone, reaching 51% of our annual goal. This accomplishment translates to a reduction of 255,300 kgs/562,840 pounds of animal products.

Awareness webinars organized at TATA Power.

We Are Halfway Through Our Goals!

We are excited to share that more than 30,000 students signed up for the 10 Weeks to Vegan program in the first half of 2024. Here are some key highlights from the last quarter:

• 11,822 students signed up for the 10 Weeks to Vegan program last quarter.
• 239 colleges participated in the Food Planet Health webinars.
• 56 webinars were organized.

We also organized one of the biggest webinars in the last quarter with the Industrial Training Institute, Tarsali, Vadodara, where 1,132 students from different departments participated and learned about speciesism.

 

Left: One of our Food Planet Health sessions at CSK Himachal Pradesh Agriculture University. Right: Our Outreach Coordinator, Nija Dhillon, conducting a Food Planet Health session at ITI, Tarsali.

A Special Thank You!

Our achievements in helping animals and inspiring thousands to go vegan wouldn’t be possible without our incredible supporters. We would like to give a special shout-out to our incredible supporter Yvonne. Her unwavering support empowers us to do more for animals. Thank you, Yvonne, for your dedication and generosity.

Join Us in Making a Difference!

Our journey is far from over, and we need your support to continue making a difference. Your donations help us reach more institutions, educate more people, and save more animals. Every contribution, no matter how small, makes a significant impact.

Become a monthly sustainer.

With Gratitude,

Richa Mehta

March was Women’s History Month, and in this newsletter, I’m excited to share some amazing campaign successes by the women of Vegan Outreach in India and Vietnam. Scroll down to learn what inspired Astha Gupta to leave her city life and live with animals in a sanctuary and how Nija and Sarani inspired students to go vegan.

Bhavya and Sowndarya Help Companies Reduce Animal Product Consumption in India

In the last quarter, Tech Mahindra Ltd. implemented the Green Tuesday Initiative at their newly opened Pune campus. They’ve also added vegan milk options for their employees. Bhavya Vatrapu, our Senior Campaign Manager, India & Vietnam, has been working with the Tech Mahindra team since 2021. She aims to implement the campaign in all Tech Mahindra campuses across India. The change last quarter will replace ~53,000 kgs/116,845 pounds of chicken with plant-based food and make vegan milk accessible to 17,000 employees.

Left: Sowndarya Ganesan and Bhavya Vatrapu with Tech Mahindra Pune Zone Head, Vishy Shaligram; Right: We got served Soy lattes during our meeting.

First Green Tuesday Initiative Win in Vietnam!

In March, we had our first significant win in Vietnam. Trang Vương, our Green Tuesday Initiative Consultant, helped FPT Corporation add vegan options by replacing meat dishes in their cafeteria. FPT Corporation has implemented the campaign in their Ho Chi Minh City campus.  Read More about the success here!

Trang is a vegan advocate based in Ho Chi Minh City. She joined the Green Tuesday Initiative since January and will be working with corporations and educational institutions in Vietnam.

Nija and Sarani Inspire Students to Try Vegan!

Ninja Dhillon and Sarani Bhattacharya have inspired 8,593 students to try veganism in the last quarter. Nija, our Outreach Coordinator from Gujarat, organized 25 webinars in the first quarter of 2024 in the western states of India. Sarani Bhattacharya, a nutritionist turned activist, has been working in the eastern states of India and has also organized 11 webinars.

Why Astha Decided to Live in an Animal Sanctuary?

Astha Gupta, our Outreach Coordinator has been with Vegan Outreach since 2018 and has reached out to thousands of students through college outreach programs. Let’s hear why Astha moved her entire life to Kerala to live in an animal sanctuary.

Our staff is doing massive outreach to spread veganism, and every day brings us a step closer to ending animal suffering. Monthly giving helps us plan effectively.

Become a monthly sustainer.

With Gratitude, 

Richa Mehta

As we start the new year, we are reflecting on the impact of your support in 2023, and we’re excited to share our plans for 2024. Much like the leap year, we are determined to accomplish more!

Our Goals for 2024

• Inspire 50,000 students to try the 10 Weeks to Vegan challenge.
• Reduce 550,000 kg/1.2 million pounds of animal products from institutions in India and Vietnam.
• Engage 150,000 people in vegan activities and spread awareness about speciesism.

Impact Your Support Created in 2023

• 44,420 students took the 10 Weeks to Vegan challenge.
• 3.8 million pounds of animal products were reduced by partnering with 15 new institutions.
• 120,000 people participated in vegan activities.
• Launched the Green Tuesday Initiative in Vietnam.

People Inspired by Our Work



Thank you once again for your support. Want to learn more about our work? Write to us at [email protected].


With Gratitude,

Team Vegan Outreach India

I’m delighted to share that our India team has successfully reached 90% of our annual goals for both the Green Tuesday Initiative and the Adopt A College program. Our focus has been on expanding and amplifying our impact. Here’s how we’ve been accomplishing these objectives

Expanding the Green Tuesday Initiative to Vietnam

We are pleased to announce the expansion of our Green Tuesday Initiative to Vietnam. Over the past six years, we’ve successfully replaced 3.3 million pounds of animal products with plant-based alternatives in India, and we are hopeful to create a similar impact in Vietnam as well.

Our Plan of Action:

We started working with over 100 educational institutions and corporations in Vietnam, advocating for the implementation of the Green Tuesday Initiative on their campuses.

We are also working to partner with local publications to promote our message and increase the visibility of our campaign.

Our goal is to reduce the consumption of 44,000 pounds of animal products by the end of 2023.lso working to partner with local publications to promote our message and increase the visibility of our campaign.

We Are Now Presenting our Webinars in Six Languages!

Ajith K, our outreach coordinator with Karnataka State Akkamahadevi Women’s University students, on August 04, 2023. He delivers the webinar in English and Kannada languages.

Key Highlights:

Over 17,000 students signed up for our 10 Weeks to Vegan series last quarter.

We organized Adopt A College webinars in over 40 universities and colleges.

Our multilingual approach is amplifying our impact––ensuring that our message resonates with a diverse audience. We now deliver our webinars in English, Hindi, Gujarati, Bengali, Kannada, and Malayalam.

Meet Sarani Bhattacharya (Pronounced as Sha-ro-ni) (She/her)

Sarani is a passionate plant-based nutritionist dedicated to promoting a compassionate and sustainable lifestyle. She joined Vegan Outreach as an outreach coordinator, and during her first three months, she has already inspired 7,000 students to try the 10 Weeks to Vegan program.

Thank you for helping us create a compassionate world for animals. Your support allows us to maximize our impact. Kindly consider becoming a monthly sustainer to enable us to reach our full potential and expand the scope and reach of our programs

Become Our Monthly Sustainer

With gratitude,

Richa Mehta,
Director of Programs, India

In the second quarter of 2023, our programs in India have reached new milestones, thanks to your unwavering support. Here are some exciting updates:

456,790 kgs/ 1,007,050 Pounds of Animal Products Reduced!

We have reached 91% of our annual goal with 6 more months to go!

We reduced 88,400 kgs/194,889 pounds of paneer and 263,940 liters of milk, marking the highest dairy reduction achieved in a quarter. Tech Mahindra agreed to reduce 18,200 kgs/ 40,124 pounds of paneer and 136,500 liters of milk in the second phase of reductions. They will also offer soy milk to their staff as an alternative to milk.

We are also excited to share that we will soon launch the Green Tuesday Initiative in Vietnam, expanding our impact further.

Our Latest Successes

23,000+ Students Are Now Trying Vegan

23,664 students signed up for the 10 Weeks to Vegan challenge through our Adopt a College webinars.

Collaborated with 800+ colleges and organized 76 webinars to raise awareness about animal rights, shedding light on the issue of speciesism.

Learn More

Meet Nija

Nija Dillon has joined the India Outreach team as the Outreach Coordinator of Gujarat. With her dedication, she has successfully signed up 6,971 students to our 10 Weeks to Vegan program and organized engaging Food Planet Health awareness webinars with more than 100 colleges. Nija’s commitment to creating positive change is truly inspiring.

Your support has been instrumental in enabling us to hire the right talent and to achieve these remarkable milestones. Help us make an even greater impact by becoming a monthly donor—monthly gifts help save more animals all year long.

Become Our Monthly Sustainer

With gratitude,

Richa Mehta,
Director of Programs, India

I’m excited to update you about the first quarter of 2023. We did webinars with 200 colleges, reduced 220,462 pounds of meat and dairy through Green Tuesday successes, organized workshops for our GT partners, and more!

We can inspire more vegans and end animal agriculture with your support. Become our monthly sustainer today!
Donate Today

200 Colleges Joined the Food Planet Health Webinar Sessions!

In the last quarter, our outreach team organized three outreach tours in three different states of India and educated students about speciesism.

200 colleges participated in the webinars.

6000+ students joined the 10 Weeks to Vegan program.

Learn more

Our Green Tuesday Initiative Successes

Hyderabad EV week:

We partnered with Hyderabad EV Week, a kickoff week before the Hyderabad Grand E Prix. Plant-based food was served at their marquee events, such as Rall-E Hyderabad, EV Summit, and the Mobility startup challenge.

Q1 Pondicherry tour is a success:

Pondicherry University(PU), one of India’s most prominent universities, will reduce 125,002 pounds of chicken and 104,168 pounds of dairy consumption annually.

PCRM collaboration with Green Tuesday Initiative:
Hundreds of employees from Tech Mahindra and Incture Technologies joined the workshop organized by Green Tuesday and Physicians Committee for Responsible Medicine(PCRM).

Our Latest Successes

Building an Online Community for New Vegans!

In the last quarter, our outreach team organized three outreach tours in three different states of India and educated students about speciesism.

The 10 Weeks to Vegan website helped more than 11,000 people with resources and information about veganism.

Our online communities on Facebook, Instagram, and Telegram are helping more than 5,000 people in their transition.

We could do all these only because of you. Thank you for supporting our important work. Share our newsletter within your network and inspire your friends to help animals!

Share it over email

With gratitude,

Richa Mehta,
Director of Programs, India

We did incredible things in 2022 with the support of our generous donors and hardworking staff. We have even bigger goals for 2023, and we need you more than ever!

Our goals for 2023

Here’s the difference your contribution can make in 2023:

Inspire 50,000 new students to sign up for the 10 Weeks to Vegan Program in India.

Reduce 992,080 pounds of animal products – 694,456 pounds of meat and 297,624 pounds of dairy products.

Expand the Green Tuesday Initiative to Vietnam.

We couldn’t have done it without you!

We exceeded both our outreach and Green Tuesday Initiative goals in 2022. Here’s what we achieved with your support.

Vegan Outreach is possible because of YOU—together, we can stop animal suffering by helping people go vegan.

Donate Today


With gratitude,

Richa Mehta,
Director of Programs, India

This year our focus has been strengthening foundations and building long-term relations with key stakeholders and organizations. It all paid off in getting closer to our goals and helping animals in India. Here’s how.

Adopt A College Virtual Tour in Two States

We collaborated with the Ministry of Youth Affairs, an entity of the Indian government, early last quarter to conduct nationwide webinars in association with the National Service Scheme (NSS).
We leveraged this collaboration to organize two virtual tours with universities in Maharashtra and Karnataka.

Highlights include:

13 webinars with 106 colleges

Reached 7,000+ students

6,631 students signed up for 10 Weeks to Vegan

Our Journey with Tech Mahindra

Our journey with Tech Mahindra, a tech giant in India, started in August 2021 with one campus in Hyderabad. We have continued to engage with their teams across India and expanded the Green Tuesday Initiative to 18 campuses in 7 locations so far.

Highlights include:

0.5 Mn kgs/1.1 Mn pounds of animal products prevented from being served. 18 campuses of Tech Mahindra joined Green Tuesday Initiative

Organized 2 awareness workshops for India and global facility teams

Senior Campaigns Manager Part of Government Sustainability Committee

Bhavya Vatrapu from our India team is now part of the Telangana government’s strategy team for sustainability initiatives. It’s a core working group set up by the IT department to promote sustainability initiatives in the state. Other members in the core group include sustainability team members from HSBC, Microsoft, HYSEA, CCI, and other government officials.
This will open up opportunities for Bhavya to interact with industry leaders and key companies and introduce them to food sustainability.

Thank you for believing in a better future for animals and enabling this important work.
We can inspire more vegans and end animal agriculture with your support.

Donate Today

With gratitude,

Richa Mehta,
Director of Programs, India

I’m excited to tell you that our Green Tuesday Initiative reduced 529,109 pounds/ 240,000 kgs of animal products so far in 2022 from getting served. Halfway through 2022, we’ve already reached 60% of our annual goal.

Recent Campaign Successes

VDart Technologies, a tech and business consulting firm based out of Tiruchirappalli, has implemented the Green Tuesday initiative. On 4th May 2022, their sustainability and admin teams came together along with Sidd Ahmed–CEO and Oliver Sam–Vice President, for the virtual accreditation event.
VDart pledged to reduce their weekly milk and egg consumption. This change will reduce 11,700 eggs and 3,510 liters of milk annually.

Tech Mahindra’s new campus joined the Green Tuesday Initiative. This quarter, on World Environment Day, June 5th, Bahadurpally campus started serving meat-free meals to all the employees on Tuesdays.

This change will reduce 67,600 kgs/ 149,032 pounds of Chicken and 676,000 eggs annually. With this addition, 16 Tech Mahindra campuses are part of the Green Tuesday Initiative.

Highlights of the Bangalore Tour



After two years of not traveling due to the pandemic, we did a tour in Bangalore to visit companies and institutions. The tour was indeed very successful. Here are the highlights of the tour:

• We renewed the Green Tuesday partnership with REVA University, one of the largest universities in India with 15,000+ students. They will now serve meat-free meals 5 days a week. This change will reduce 62,160 kgs/ 137,039 pounds of chicken annually.
• Carl Zeiss, a Germany-based optoelectronics manufacturing company, joined Green Tuesday Initiative. They now serve meat-free meals on all days of the week to all their employees. This change will reduce 11,700 kgs/ 25,794 pounds of chicken annually.
  
  Along with visiting the partners, Bhavya and Sowndarya also got a chance to brainstorm, unwind, do team-building activities, and explore vegan food in Bangalore.

  

  “I joined Vegan Outreach during the pandemic and never got a chance to meet our partners in person. Bangalore Tour was an excellent opportunity to meet them, visit their cafeterias, understand their perspectives, and position the Green Tuesday Initiative.”

  -Sowndarya Ganesan, Campaigns Specialist

  A Big Thank You

  Thank you for making #TeamVeganMonth a success! With the help of supporters like you, we raised over $137,000 for animals. Each dollar up to our $125,000 goal was matched, which means we can continue to roll out programs to spread veganism to make the world a better place for animals. in India.

  
  
  With gratitude,

  Richa Mehta,
  Director of Programs, India