Here’s what everyone is saying – Goals met – New companies join Green Tuesday

We are halfway through 2021, and I’m so glad to say that we reached half of our yearly 10 Weeks to Vegan sign-up goals.

One motivating factor driving us is the feedback and testimonials we get from the people we work with and students. We love seeing our program impact so many people, and I am sharing some of them with you today.

Inspired 18,000+ Students to Go Vegan

In 2021, we have collaborated with 67 colleges and universities in India and organized our Adopt a College webinars. Our outreach team has inspired thousands of students to make more compassionate choices. 18,000+ students signed up for our 10 Weeks to Vegan program in 2021, and they’re considering going vegan.

After every webinar, we receive heartwarming feedback from students that gratifies all the hard work.

Adopt a College Collaborations

Three colleges, REVA University, Auro University, and Sanatan Dharma College, Ambala, signed the Memorandum of Understanding as part of our Adopt a College Collaborations and pledged to organize animal rights awareness events this year. More than 5,000 students will participate in various activities from these colleges and learn about a vegan lifestyle.

    Two Companies Joined the Green Tuesday Initiative

TA Digital will now serve meatless meals once a week in their cafeteria and promote a plant-based diet after joining the Green Tuesday Initiative. TA Digital is a technology company based in Hyderabad that delivers artificial intelligence, marketing solutions, and automation services. This change will reduce 3380 kgs/7451 pounds of chicken annually.
Their employees participated in our vegan cooking challenge and shared some interesting vegan recipes.

Check out a glimpse of the vegan cooking challenge here.

Sparks Lifestyle and Living is an event management, catering, and meal subscription firm based in Hyderabad. They will now replace one chicken dish with a delicious plant-based dish in all their buffet services. They also added a full range of vegan options in their selection menus, both for catering and meal subscriptions.

You are a big part of Vegan Outreach’s India program. Thank you so much for enabling this important work!

We would love to have your feedback on the work we are doing in India and feature your feedback in our next edition of the newsletter. Please reply to this email.
Donate today to help animals in India!

With utmost gratitude,

Richa Mehta
Director of Programs, India

TA Digital Joins the Green Tuesday Initiative to Reduce its Food-related Carbon Footprint

TA Digital joined the Green Tuesday Initiative and will now serve meatless meals once a week in their cafeteria. Once the offices reopen after the lockdown, employees will have more plant-based options on Tuesdays, and TA Digital will promote a plant-based diet. Since the employees are currently working from home, they participated in our vegan cooking challenge and shared some interesting vegan recipes.

TA Digital, a technology company that delivers artificial intelligence, marketing solutions, and automation services, joined the Green Tuesday Initiative to fight climate change and promote wellness. “A journey of a thousand miles begins with a single step. Our first step to reducing food-related carbon footprint is partnering with Vegan Outreach’s Green Tuesday Initiative.
We hope our new partnership will help fight climate change and promote employee wellness,” said Vignesh S – HR and Business partner, TA Digital.

What we eat is rapidly becoming an issue of global concern; multiple reports have identified meat and dairy as one of the leading causes of climate change. One such example is the recent report from the UN’s Intergovernmental Panel on Climate Change (2019), which emphasized a shift towards plant-based diets as a significant opportunity to reduce greenhouse gas emissions.

“Worldwide, meat and dairy production uses 83% of farmland and produces 60% of agriculture’s greenhouse gas emissions. There is a growing awareness among organizations in India regarding the same, and we are glad to help them reduce their carbon footprint with Green Tuesday Initiative,” said Bhavya Vatrapu, Campaigns and Social Media Manager, Vegan Outreach.

Our Green Tuesday Initiative is a campaign by Vegan Outreach to help institutions reduce their environmental footprint by making small changes in the food they serve. Since 2019, Vegan Outreach has partnered with 25 Institutes and companies in India as part of the Green Tuesday Initiative.
Mail us [email protected] if you’d like these fantastic free recipes or start the Green Tuesday Initiative in your institution. 🙂

India News: What our team has accomplished in 2021 so far

We rarely stop to pat ourselves on the backs when we hit new milestones or reach our goals. There is so much to do. Our team is constantly working to help animals by reaching out to more students to help them make compassionate choices and recruit institutions to the Green Tuesday Initiative.

However, I’m pausing to share how fantastic 2021 has been so far and what our team has accomplished.

Mission Compassion 2021

Vegan Outreach organizes annual tours for outreach events at colleges, schools, fests, and conferences. We couldn’t travel this year because of the pandemic. Our go-getter outreach staff partnered with Kuntal Joisher, Mountaineer (Mount Everest summiteer) and vegan activist, and Mumbai University for a virtual tour instead. The Mission Compassion 2021 tour was born!

Mission Compassion 2021 has been an enormous success and is the biggest tour to date in terms of student participation. 7000+ students from 86 colleges participated in the five-day event and are now considering going vegan!


Our in-person outreach and webinars have effectively raised awareness about animal rights issues with students and inspired them to go vegan. According to a survey completed by 1,009 students who attended the webinars,

  • 92.0% of the students agreed there is a need to switch to a plant-based diet for animals and the environment.
  • 88.9% of the students said they would like to move to a plant-based diet for animals and the environment.

Green Tuesday Virtual Pledge Signing

BITS Pilani, Goa virtually signed the Green Tuesday pledge. Over 30 student representatives and faculty members attended the event in February. Celebrity guests included Sadaa Sayeed, a South Indian actress, ethical vegan, entrepreneur. Mount Everest summiteer and vegan activist Kuntal Joisher also joined and inspired. Both applauded the students for taking a step towards a better tomorrow.

New Companies on Board

Transcend Adventures is an adventure and trekking company that organizes guided tours, weekend adventures, and mountaineering training. They will now provide vegan food options for their travelers. This change will reduce 2520 kgs/5555 pounds of meat consumption annually.

Annora Pharma is based out of Hyderabad and manufactures a wide range of medicines, including tablets, capsules, pellets, liquid orals, and syrups. Starting April 1st, they will serve meatless meals to all their 800 employees on Tuesdays. This change will reduce 4160 kgs/9171 pounds of chicken annually.

You supported us in a challenging year, and our team kept creating more vegans for animals and the planet. Thank you! Sustainers are now more critical for us than ever.
Please help us reach our 2021 goals by becoming a monthly sustainer!.

With utmost gratitude,

Richa Mehta
Director of Programs, India

Number of Vegans Steadily Increasing!

Last summer, the Vegetarian Resource Group (VRG) published a poll measuring the number of adult vegans in the United States. They’ve now conducted 12 such polls between 1994 and 2020, with the most recent one showing the highest percentage of the population as vegan (3%) which translates to the highest number of vegans to date (7.6 million). Possibly more important, there’s been a strong, steady increase in the number of vegans over the course of these polls.


More details are in our spreadsheet, VRG polls, along with a larger version of the graph. You can also read about them on the Vegetarian Resource Group’s website.

Fast Food – New Zealand

By Sam Tucker, Australia and New Zealand Outreach Coordinator

Eating vegan at fast food chains in New Zealand has never been easier! From Dominos to Burger King to Hells Pizza to Subway and more, there are countless vegan fast food options to choose from.

Dominos has a great range of vegan pizzas with mock meats and dairy-free cheese including the vegan El Scorcho, Godfather, Hawaiian, Ham and Cheese and Beef and Onion. They also sell vegan cheesy garlic bread and their regular garlic bread is vegan too!


At Subway, try the Veggie Patty, Veggie Delight or Smashed Falafel (without tzatziki). Choose whatever veggies you like and then choose from any of the following vegan sauces: BBQ, Sweet Onion, Sweet Chilli or Tomato.


The Rebel Whopper at Burger King is entirely plant-based when ordered without mayo and so is the salad burger when ordered without cheese and mayo.

rebel whopper

Hells Pizza has a huge range of vegan pizzas including the Vegan Burger, Pride, Damned, Sinister, Mischief, Wrath, Saviour, Mayhem and Brimstone. They also sell vegan nuggets, gluten and dairy-free garlic bread and plant-based ice cream sandwiches.

hells pizza

Burger Fuel has lots of great vegan options too. The Alternative Muscle burger and the V8 Vegan burger are both vegan by default and the V-Twin Vege and Combustion Tofu burgers can both be made vegan on request. They also sell soy thickshakes, kumara fries, potatoes fried, motobites and smash browns, which are all vegan (just ask for vegan aioli with the sides).

burger fuel

Pizza Hut also has a delicious roast veggie and caramelized onion pizza with vegan cheese.

vegan pizza

Do you have a favorite vegan fast food option? Feel free to leave a comment below and let us know!

BITS Pilani, Goa Campus to slash-down the use of eggs and meat by 15% in their cafeteria

BITS Pilani, Goa, one of India’s most prestigious institutes, became the latest signatory of the Green Tuesday Pledge to address the rising global climate change crisis. Once fully rolled out, they are to slash-down the use of animal products like eggs and meat by 15%.

“At BITS Pilani, Goa, we are always taking new steps towards environmental sustainability, and the Green Tuesday Initiative takes us one step closer to achieving our sustainability goals,” said Yash Jain, Student Mess Convenor. “Globally and in India, institutions are reducing their use of animal products and choosing plant-based foods to fight climate change,” added Richa Mehta, Director of Programs, Vegan Outreach.

India is the 5th most vulnerable country to climate change according to the latest global climate risk index. Animal agriculture is one of the largest contributors of human-made greenhouse gas emissions, and multiple reports have identified it as one of the leading causes of climate change. One such example is the recent report from the UN’s Intergovernmental Panel on Climate Change (2019), which emphasized a shift towards plant-based diets as a significant opportunity to limit greenhouse gas emissions.

We also wrote to the decision-makers of three other BITS Pilani campuses — Dubai, Hyderabad and Pilani — to take the lead and implement sustainable food policies. Educational institutes play an essential role in building the best future for the next generations, and steps such as the Green Tuesday Initiative will be the way to go.

About the Green Tuesday campaign
Green Tuesday Initiative is a campaign by Vegan Outreach to help institutions reduce their environmental footprint by making small changes in the food they serve. So far, we’ve collaborated with twenty-two institutions in India.

Not Letting the Pandemic Come in Our Way to Help Animals

The lockdown has ended, and we all are adapting to the new normal. We are still working remotely, but we are not letting the pandemic come in our way when it comes to helping animals and reaching our goals.

I am excited to share some updates about our team’s work and new initiatives during the times of social distancing.

Adopt A College Webinars

Our Adopt A College webinar program is an initiative to connect with the students from volunteer groups like the National Service Scheme and National Cadet Corps. Through virtual sessions, we reach out to thousands of students and help them make compassionate food choices.

In September

  • We have organized webinars with 20+ colleges.
  • 4000+ students have signed up for the 10 Weeks to Vegan program.
  • 100% of the students who attended our webinar signed up for the 10 Weeks to Vegan program at the National Institute of Technology, Calicut.

    Campaign Success

    BITS Pilani, Goa Campus, has agreed to reduce their meat and egg consumption by 15% to decrease their carbon footprint. Once the college re-opens, they will switch to plant-based dishes once a week and serve 105,000 meat-free meals every year.

    We have written letters to the three other largest BITS campuses—Dubai, Hyderabad, and Pilani to follow BITS Pilani’, Goa, lead and reduce their meat and egg consumption on the campus.

    Green Tuesday Initiative Website

    Since 2019, we have been helping institutes in India reduce their environmental footprint by replacing meat and dairy products with plant-based food options in their cafeterias. Our campaign website is now live. Please visit and sign up for our newsletter to get blog posts, updates, and resources.


    Help us reach our 2020 goals! Please donate today for animals in India.

    Donate Now!


    Richa Mehta
    Director of Programs, India

  • India News: Making the best out of the challenging times

    Most of our work is remote these days, and our team is making the best out of these challenging times. I’m writing to share some of the positive changes and highlights that are giving me hope

    Remote College Outreach

    We’ve kept our outreach going during the lockdown in creative ways by collaborating with colleges and engaging with students through phone calls, webinars, and emails. Over 3,000 students from 21 colleges signed up for 10 Weeks to Vegan during the lockdown!

    Campaign Successes

    Here are some of our latest victories:

  • Hetero, a leading pharmaceutical company in India, will now serve meat-free meals to their employees every day to reduce their environmental footprint! Once fully rolled out to all locations, over 2 million meals will be meat-free every year.
  • After working with us, Veggie Champ, a leading manufacturer, and supplier of mock meat in India, has veganised their mock meat range by removing milk solids from their products.
  • DY Patil University School of Hospitality and Tourism Studies, will serve vegan food on Fridays. This initiative will prepare future chefs to create vegan menus and help reduce the environmental footprint at the institutional level.

    Introducing Richa Mehta

    This month, I’m moving into a new position at Vegan Outreach, and I’m excited to share that my colleague, Richa Mehta, is taking over as Director of Programs, India.

    Richa has many years of experience with animal and environmental protection nonprofits. She has been instrumental in the success of our Green Tuesday Initiative and has done extensive in-person outreach in India.

    We need your help to keep the momentum going for the rest of the year. Please donate today for animals in India!


    Aneeha Patwardhan
    Director of Programs, India

  • Impact of 10 Weeks to Vegan


    10 Weeks to Vegan is a weekly email series from Vegan Outreach containing tips, recipes, and resources for those interested in learning more about animal-free eating. We’ve adapted versions for several different countries worldwide.

    To assess the effectiveness of our program, we surveyed United States, Mexico, and India 10 Weeks to Vegan and Get Healthy participants before and after they began the email series. In order to evaluate long-term change, we sent out a follow-up survey to those in the United States for whom it has been ≥6 months since completing the series.

    The pre-test was emailed to participants within a week after they signed up for 10 Weeks to Vegan. We sent the post-test approximately two weeks after people finished the entire 10 Weeks to Vegan series. To encourage participation, we offered two randomly chosen participants per month a $50, $300 peso, or 1,500 INR, respectively, Amazon gift card.

    Response Rate

    • US pre-test: 7%
    • US post-test: 15.5% of those who took the pre-test
    • US ≥6-months post-series follow-up: 30% of those who took the post-test
    • Mexico pre-test: 10.5%
    • Mexico post-test: 10% of those who took the pre-test
    • India pre-test: 3%
    • India post-test: 10.5% of those who took the pre-test
    • Get Healthy pre-test: 9.5%
    • Get Healthy post-test: 12.5% of those who took the pre-test


    We evaluated responses from participants who received 10 Weeks to Vegan, took both the pre-test and the post-test, and reported reading at least one email. In total, we evaluated responses from 500 US participants, 105 Mexico participants, 63 India participants, and 103 Get Healthy participants.

    We asked people how often they eat various animal and plant products. The pre-test asks how often participants ate various animal products in the last month and the post-test asks how often in the last week. We follow the food intake questions with a question about whether they identify as a meat-eater, vegetarian, or vegan.

    We considered those who moved from being a meat-eater to vegetarian or vegan, or from being a vegetarian to vegan, as a positive change. We classified those who moved in the reverse direction (vegan to vegetarian or meat-eater, or vegetarian to meat-eater) as a negative change. However,  anyone whose self-identity was vegetarian or vegan at the pre-test and moved in a negative direction at post-test was cross-checked to see if their diet frequency showed otherwise. We counted the net changes for our total conversion figures.

    For people who, based on food intake, misclassified themselves as a vegetarian or vegan in the identity question at pre-test and then reverted to a meat-eater or vegetarian at posttest, we didn’t count their reversal as a net negative. In these cases, we assume that they didn’t understand the definition of “vegetarian” or “vegan” at pre-test but then learned the definition during the series. The conversion rates would be inaccurate if we considered such people as having reverted simply because they learned the definition.

    We further adjusted the results to reflect findings from the control group in our past Leafleting Effectiveness Study (LES). The LES asked the same food intake question as our 10 Weeks to Vegan surveys. We found that those in our control group had a conversion rate of 1.6%. Because we would have used this same methodology if we had a control group for our 10 Weeks to Vegan surveys, we subtracted the 1.6% rate from all our net conversion rates to arrive at the final, adjusted rates shown in the table below.

    Additionally, we compared the results of those who signed up in-person versus online. In-person sources primarily came from those who signed up through public outreach on college campuses or local events. Online signups came from those who signed up via an online ad or through our website.

    We determined p-values using a McNemar test comparing non-vegans at pre-test to total conversions at post-test.


    The adjusted conversion rates in the table above show what percentage of participants moved in a positive direction—either from meat-eater to vegetarian or vegan, or from vegetarian to vegan. In all but one instance, those who signed up online showed the greatest change.

    All findings for the United States 10 Weeks to Vegan and Get Healthy were statistically significant. All but the in-person diet frequency results for Mexico were statistically significant. Because the pool of respondents from India was relatively small, the findings didn’t reach statistical significance.

    Follow-up Results

    We followed up with 143 US participants 6 months or longer after they’d completed 10 Weeks to Vegan. The results were very encouraging. There was no statistically meaningful recidivism between the time that they completed the post-test and the follow-up survey.

    There was a slight improvement in in-person outreach and a slight decrease in online. The differences between the two were only statistically significant for the self-identity question.

    Below are the results from the initial pre-test to the ≥6-month follow-up survey.

    Based on this data, it appears that our work is having a lasting effect.

    Reasons For Signing Up

    Most participants cited multiple reasons for signing up for 10 Weeks to Vegan. Their motivations for signing up for the program fell into a few main categories:

    • Health
    • Help with transitioning to veganism
    • Recipes
    • Insight into veganism
    • Animal welfare
    • Environment
    • Reduce animal product consumption


    This research indicates that Vegan Outreach’s 10 Weeks to Vegan series is having a great deal of success in motivating and helping people to become vegetarian and vegan.